Nobody downloaded yet

Critical analysis on potential benefit of using CRM in organization - Essay Example

Comments (0) Cite this document
The digital era fuelled novel business opportunities and the continuous evolution of online business channels has made multi-channel retailing a reality, with the customer now placed at the forefront of business strategy. In turn this has reshaped business distribution and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Critical analysis on potential benefit of using CRM in organization
Read TextPreview

Extract of sample "Critical analysis on potential benefit of using CRM in organization"

Download file to see previous pages grating effective customer relationship management into business strategy, with a contextual focus and comparative analysis of the retail sector and tourism industry.
The digitisation of business through the Internet has expedited novel business opportunities through the piecemeal development of e-commerce, thereby culminating in an unfamiliar business paradigm. However, the rapid pace of online business activity has led to ad hoc responsive retail strategy measures in an attempt to balance the interests and protection of consumers, whilst simultaneously facilitating market growth.
Furthermore, a central business strategy mantra of conventional businesses is “location, location, location” as being imperative to profitability and commercial prosperity; however the e-commerce paradigm arguably renders physical location irrelevant (Lloyd, 2004). As such, the traditional emphasis on “location” has created an inherent contradiction, where “location returns very much to the forefront” (Lloyd, 2004). To this end, it has been argued that the common issues deriving from e-commerce are contractual jurisdiction, applicable law, tax and and consumer protection (Lloyd, 2004).
This in itself highlights the multifarious complex issues pertaining to contemporary retail management strategy as a result of the e-commerce business model. For example, the internet business model reduces overheads and provides increased anonymity with regard to customer interaction as a result of globalisation.
Indeed, Brah et al, further highlight the instantaneous nature of globalisation as highlighted by the increased internet usage and wide dissemination of information (Brah et al, 1999: 3). They further posit that a crucial element is movement of capital, commodities, cultural imaginations and practices (Brah et al, 1999:3).
Moreover, Tomlinson posits that globalisation culturally impacts the contemporary social and cultural framework, arguably creating a fragmentation of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Critical analysis on potential benefit of using CRM in organization Essay - 1”, n.d.)
Critical analysis on potential benefit of using CRM in organization Essay - 1. Retrieved from
(Critical Analysis on Potential Benefit of Using CRM in Organization Essay - 1)
Critical Analysis on Potential Benefit of Using CRM in Organization Essay - 1.
“Critical Analysis on Potential Benefit of Using CRM in Organization Essay - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Critical analysis on potential benefit of using CRM in organization

Cost Benefit Analysis

...forecasting and replenishment (CPFR) methods that uses collaborative relationships between buyers and sellers thereby developing a joint plan to predict the future. For instance, the collaborative relationships can be used in predicting sales in the future. b. State –via a one sentence explanation–why complex methods even exist. Solution: Other than simple methods for predicting the future, there are complex methods that can be used when there are no demand or supply curves. One such method is the use of regression analysis. Complex methods such as regression analysis exist for the purposes of having an accurate and complex prediction....
12 Pages(3000 words)Math Problem

Benefit Plan Design Analysis

...? Benefit Plan Design Analysis Profile of Organization and its Current Benefits Programs In order to analyse benefit plan, American Airlines Incorporation has been chosen as the organisation. AMR Corporation is the organization’s parent company and is located in Fort Worth of Texas. As of 31st December, 2010, the organization had a total of 87, 000 employees inclusive of both part time as well as full time employees. The airline company operates in more than 50 countries with in excess of 3600 flights running each day on an average. The organization has aimed at creating an advantageous environment for...
2 Pages(500 words)Research Paper

Critical analysis on potential benefit of using CRM in organization

...Critical analysis on potential benefit of using CRM in organization Introduction The fast changing socio economic dynamics have created a fiercely competitive business environment and organizations tend to adapt to the constantly evolving business environment. The main objective of any business is profit making which it derives by making its products and services available to people. It is equally true that the rapid globalization has brought in a host of new issues and factors that fast changing the format of existing societies and economic environment across the globe. There is significant paradigm...
6 Pages(1500 words)Essay


...Selling CRM: Summary Through Relationship Management” (CRM), companies are able to market to s and improve customer support. In CRM solutions, there are new social and collaboration technologies, which assist companies to have improved connections with customers. CRM is affordable and effective for small businesses since it can be accessed through cloud-based services and on-demand. This paper provides details of the article “How to Sell Management on a New CRM Solution”, authored by “inside CRM”. In the article, companies that invest in CRM technology, benefit through capturing and retaining their...
1 Pages(250 words)Essay


...VOLUME PURCHASE PROGRAM The volume-purchasing program offers rewards to its s as well as maximizing their investment in the software referred to as VMware. Customers have to enroll and purchase from the volume-purchasing program for them to enjoy the offers provided. It is only after enrollment that an individual can have a two-year period whereby their total purchases are lowered. Among the drivers that led me to buying the volume-purchasing program is that it influences the investments of its clients and any certified associates by enabling unswerving savings. In addition, there is a provision of online devices that are used in the management of volume purchase program membership and customers’ prior...
1 Pages(250 words)Essay


...processes that need of re-engineering. Challenges that come with BI can be avoided if the data that are fed to BI application is clean and consistent. A good example of BI tool used worldwide is Microsoft Excel since it permits users to calculate, present and display numerical data; however, it is a poor BI tool (ZIFF DAVIS 2). Both large organizations and SMBs benefit from using BI technology. SMBs can greatly utilize low-cost, easy-to-use, easy-to-deploy BI options. Some examples are; desktop-analysis tools, quick-to-deploy software-as-a-service and scaled-down suites. BI tools become friendly to SMBs through novel technologies in the...
1 Pages(250 words)Essay


...their production on the customer preferences (Annekie and Adele, 66). It also helps the management understand the customer trends thus they can identify the customer potential. Having a clear understanding of the customers will also help in maximizing profits. By considering all the needs and preferences of the customers, XYZ will also to be able ensure customer satisfaction and keep their customers under control by making them feel that they are part of the corporation (Peelen 82). The CRM system will also involve use of computer processes to make decisions. It will also involve automation of the integrated business processes such as management and sales. The CRM...
9 Pages(2250 words)Assignment

Cost benefit analysis report

...of improving their productivity on their way home. Cost benefit refers to, a systematic analysis that shows an approach in estimating the strengths and weaknesses of alternatives that make transactions, activities or functional requirements for business be considered to be of quality. Thus, David, Ngulube and Dude (2013), go ahead to explain that the technique is used to determine options that give the best approach for a business to be adopted and practiced. The benefits are looked in terms of lab our, time and saving costs. It will be practical to the free wifi that we are advocating for. In terms of time saving, the business persons will be able to get new tips on...
10 Pages(2500 words)Coursework

Using analysis to solve a critical problem

...Using Analysis to Solve a Critical Problem INTRODUCTION The main objective of the study is to analyze the new behavior among individuals, which has been taking them to another phase of living. In this study, two articles of different writers have been analyzed to derive a proper understanding. First article titled “The Flight from Conversation” written by Sherry Turkle and second article named “The Myth of Multitasking” written by Chiristine Rosen is elaborated to identify the various issues. First article by Sherry Turkle stated about ‘the new habit’ of remaining online from anywhere and everywhere and make oneself aloof from the normal life, and made a new world around that web world. ...
3 Pages(750 words)Essay

Cost-Benefit Analysis

...Cost-Benefit Analysis Winnifred Johnson Capella 6/20 COST-BENEFIT ANALYSIS According to Pagliarini et al. , the annual energy consumed for every patient admitted to a hospital is higher than that used in a single-family home. Retrofitting Ashe Memorial Hospital by incorporating low-consumption building equipment and thermal insulation, along with the use of energy generated through renewable energy like solar power, will lay a foundation for increased energy efficiency. This increase in energy efficiency is the best solution for providing high-quality patient care, while also containing the healthcare costs. However, this strategy differs from enhancing energy efficiency when constructing new hospital buildings and, as a result... , it is...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Critical analysis on potential benefit of using CRM in organization for FREE!

Contact Us