Nobody downloaded yet

Strategic Marketing Management - Essay Example

Comments (0) Cite this document
The effect of Technology on Strategic Marketing Management The Marketing strategy of an organization is what allows it to focus its limited resources to capture its desired target market while countering and taking advantage of its internal and external environment…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Strategic Marketing Management
Read TextPreview

Extract of sample
"Strategic Marketing Management"

Download file to see previous pages The research could be casual, descriptive or exploratory in nature according to the needs of the organization. After the analysis is done the organization can move on to developing a viable, long term strategy for the organizations’ marketing efforts. The main focus of the strategy is to allow for segmentation and targeting of the desired customer base and deciding on the value proposition that they would be offered in return for becoming their customers. The basic challenge of strategic marketing is, therefore, to manage marketing intricacy, customer and stakeholder expectations and to reconcile with the effects of a varying atmosphere in the context of certain resource availabilities. Strategic Marketing enthusiasts often adopt management concepts to their unique needs. As the basic purpose of both management and marketing is to explore the relationships an industry or organization has with its environment, some of the widely used management tools and frameworks have been adopted for the marketing process. These would include the industry analysis techniques of Porter and the portfolio matrices (Fahy, Smithee, 1999, p1). Strategic Marketing Management is a field of study in which due consideration is given to understanding the different parts of the marketing strategy and their integration framework for defining and evolving the market which ultimately helps the marketing manager into transforming concepts and theories into practical strategies and action plans for any organization. In Strategic Marketing Management the focus is on the ‘3 Cs’ of the external environment. The competitors, customers and the channel form the three pronged focus of the firms efforts. By searching and providing better solutions to their customers needs and to cater to their demands is the first step for any the organization in designing a product and related marketing strategy. The competitors are important because ultimately they will impact the consumers buying decision and the overall industry profitability, the strategy has to be such as to differentiate and better the position of the company in the eyes of the consumer from the competitor. Finally, the channel or the supplier side of the equation deals with the processes of manufacturing or producing a good for the market and the people that will have to be dealt with during it all. An organization has to be on the lookout for any opportunities or threats which exist because of changes in the 3 Cs environments, and their marketing strategy has to be strong and flexible enough to adept to these changes in a beneficial way. Like any other process, marketing is also subject to the changes in the technological, lifestyle, social and economical trends. Even more so because marketing, ultimately, is designed to and catered for the needs and wants of the people and these depend largely on the time frame and environmental and psychological factors. In the 21st century there are some trends which have slowly become a stronghold in of the modern markets and for the prudent organizations, their strategy has to be managed to accommodate these trends. There is a cynicism prevalent in today’s consumer which makes them check and double check the claims that a company is making about their product or service. They are self conscious about the decisions they make, ethically motivated, passionate about eco friendly practices and generally more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic Marketing Management Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Strategic Marketing Management Essay Example | Topics and Well Written Essays - 2500 Words)
“Strategic Marketing Management Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Strategic Marketing Management
...?Strategic Marketing Management Table of Contents Introduction 3 The Importance of a Strategic Marketing Plan 4 Strategic Marketing Planning in the Sports Sector 4 Process for Designing a Strategic Plan 6 Corporate Mission 7 Corporate Objectives 7 Analysis of the Market Environment 7 External Environment Analysis 8 SWOT Analysis 11 Marketing Objectives 12 Marketing Strategies 13 Target Market Selection & Product Positioning 14 Action Plans 16 Reviewing and Controlling the Plan 17 Conclusion 17 References 19 Bibliography 21 Introduction...
12 Pages(3000 words)Essay
Strategic marketing management
...? Strategic marketing management Sony Corporation strategic marketing management Table of Contents Table of Contents 2 0 Introduction 4 1.1 Marketing strategy 5 1.3 Strategic Marketing and Corporate Strategy 6 1.2 Strategic marketing Planning Process 11 2.1 Situational Analysis 13 2.2 Strategic Planning Process: Sony Corporations 18 2.2.1 Political, Legal, and Regulatory Risk 18 2.2.2 Exchange and Repatriation of Funds Risk 19 2.2.3 Competitive Risk 19 3.3 Mission and Objectives 20 3.1 Defining and Formulating Marketing...
20 Pages(5000 words)Coursework
...revealed that shares of company in the mature markets including UK have declined as compared to its shares in China. Therefore, in this report strategic management analysis of Lenovo has been done and a new product plan has been proposed based on chosen future growth strategy. 2.0 CORPORATE OBJECTIVES The mission statement of Lenovo has been given below: “Lenovo strives to be a new world company that makes award-winning PCs for our customers. We operate as a company uninhibited by walls or organizational structures using world-sourcing to harness the power of innovation across our global team. We design innovative and exciting products and services to meet our customers’ needs.”(Lenovo...
10 Pages(2500 words)Assignment
Strategic Marketing Management
...?STRATEGIC MARKETING MANAGEMENT: TOYOTA COROLLA, AUSTRALIA and Section # of The report provides a comprehensive analysis on the internal and external environment on the Toyota Corolla Australia. The management is expected to make sound, comprehensive decisions that are to be complemented by the internal and external environment that the organization is working on. A tactical strategy can be developed on the basis of a comprehensive situational analysis. It is tremendously important that the strategy that is developed is harmonizes with the external environment and complements the external environment. Toyota Corolla in Australia has been the top preferred brand for...
8 Pages(2000 words)Book Report/Review
Strategic marketing management
...? STRATEGIC MARKETING MANAGEMENT Strategic Marketing Management The bad publi by the British press concerning Toyota’squality has resulted in the need to introduce essential marketing principles to maintain clients. The first principle that the company has had to put in place in the United Kingdom is differentiation whereby the company has been able to develop a relationship between itself and the consumers in the United Kingdom market through the use of corporate symbols, such as the company logo (Chaston 2009). In addition, the company began the use of promotions in a bid to understanding the needs of...
3 Pages(750 words)Essay
...and unique brand personality model of brand management. Opportunities Create more strategic alliances and partnerships with educational organisations and associated institutes of higher learning Utilisation of social media to better engage consumer segments Digital marketing Threats Competitive promotional effectiveness Very high operational costs Consumer behaviour changes in the tourism sector High salaries paid to directors and managers in this industry 3.0 Marketing plan Based on all of the externally-driven threats and implications for the National Air and Space Museum, a competent marketing plan to improve revenue position and...
20 Pages(5000 words)Essay
Strategic marketing management: context
...of Marketing Science. Vol. 25: 2. p. 139-153 Zeithaml, V, Parasumaran, A and Berry, L 1988, "Communication and Control Processes in the Delivery of Service Quality" Journal of Marketing, 52. --------------------------------------- Berndt, R 2000, Innovatives Management. Springer. Blois KJ 1996, "Relationship Marketing in Organizational Markets - When is it Appropriate?” Journal of Strategic Marketing 4(3). p. 161-175. Buckley, R Pickering, C and Weaver, D 2001, Nature-based Tourism, Environment, and Land Management: Environment and Land Management. Cabi Publishing. Duncan, J Swayne, L...
8 Pages(2000 words)Essay
Strategic marketing management the market, thereby maintaining the company’s competitiveness. The company tends to concentrates its resources towards the strategic business unit. These have been useful in ensuring that the company is competitive in all sectors. There are various Strategic Business Units which include; marketing research and product development units for food and drinks, information analysis unit, as well as catering services unit amongst others (David 2009 p 36). These have been useful in breaking down tasks, which would otherwise have been difficult for the organization to manage as one large department. Each unit has its own strategies of meeting its targets....
10 Pages(2500 words)Essay
Strategic Marketing Management 2
...Strategic Marketing Management Introduction: 4 2.Situation Analysis: 4 2.1Internal Situation: 4 2 1 Market Situation: 4 2 2Target Market- Consumer Buying Behavior: 5 2.1.3Marketing Mix: 6 2.1.4Supplier Situation: 7 2.1.5Internal Resources and Capabilities: 8 2.2External Situation: 9 2.2.1Competitive Situation: 9 2.2.2Macro Environment: 9 3.SWOT: 10 4.Strategic Actions: 11 5. Conclusion: 12 References: 12 Executive Summary: Toyota Motors is the market leader globally in the automobile market. It was fast to sense the demand for economical cars and was the first company to launch the hybrid vehicle way back...
9 Pages(2250 words)Assignment
Strategic Marketing Management
...Strategic Marketing Management Identify how an internal strategic audit can resultin an organisation better understanding its strengths and weaknesses. Notwithstanding size, the department of internal auditing can give profitable data to official administration by analyzing current practices of the organization, noting insufficiencies, and making relating proposals for remedial activity. (Fargason et al., 2014) Resource audit recognizes the assets or resources accessible to a business. Some of these can be possessed (e.g. apparatus, machinery and plant, trademarks, retail outlets) while different assets can be acquired through associations, joint wanders or just supplier courses of action with different organizations. (Riley, 2012... ...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Strategic Marketing Management for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us