CHECK THESE SAMPLES OF The Effect of Technology on Strategic Marketing Management
The Effects of strategic marketing on Business Performance Table of Contents The Effects of strategic marketing on Business Performance 1 Table of Contents 2 Introduction 3 Literature Review 4 Aim and Objective 9 Research Methods 9 Difficulties and Mitigation Methods 10 Conclusion 11 References 12 Bibliography 15 Introduction Marketing is one of the most significant factors of the business.... The effectiveness of strategic marketing process in Finnish companies is extremely low....
9 Pages
(2250 words)
Literature review
The Influence of Technology on Contemporary strategic marketing management Practices Introduction Conventional models of management are generally unsuitable for a large number of markets nowadays.... This essay discusses how technology is affecting strategic marketing management practices.... This essay also explores how strategic marketing management practices have been strengthened by conventional and latest information technologies.... An Overview Above all, it is important to consider the concept of ‘strategic marketing management' to examine how technology has influenced marketing....
13 Pages
(3250 words)
Essay
This article "Convergence/Divergence of the Global Market" discusses global strategies that have emerged with the intersection of business and strategic management.... n the other hand, the scholars believing in divergence asserted that the national culture assists in shaping the beliefs, values, and attitudes of the management in a country and not the technological growth or any sort of economic ideologies.... rom the above discussion one point is evident that globalization has a significant role in the emergence of the divergence or convergence debate among the international marketers because with the occurrence of globalization, scholars have been able to identify the elements that shaped the values and attitudes of the managers in an organization (Gupta and Wang 69-71) Complexities associated with the management of marketing The marketing managers function in a conditioning environment....
7 Pages
(1750 words)
Article
The main of writing this paper is to discuss the strategic management process that is followed by a reputed company which in our case is Gillette.... The paper gives a brief overview about Strategic management, perspectives given out various researchers and strategic management authorities.... After all these discussions, the process of strategic management followed at Gillette is discussed in detail throwing light on various issues involved in the field of strategic management.
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15 Pages
(3750 words)
Essay
In order to choose the strategic path that a company should take, it should first identify the strategic marketing options available for it (Kotler 2002).... he identification of strategic marketing options is aided through the use of different strategic management tools.... his report will look at the different strategic management tools used by business organizations in order to identify the feasible and available strategic marketing options....
13 Pages
(3250 words)
Essay
In this article, the author has addressed environmental factors that impact on strategic marketing practices.... In a nutshell, the article captures the environmental variables that have affected the strategic marketing moves of major banking businesses.... he reportLinus Osuagwu a senior lecturer at Yaba College of technology, Yaba, Lagos, Nigeria, wrote an article on environmental perception in bank marketing strategies during the period of December 2009....
2 Pages
(500 words)
Essay
This paper "Strategic management of Corporate Real Estate" focuses on the most basic 3 factors of production which are land, labour, and capital.... The most efficient use of real estate assets in order to achieve its business objectives is known as Corporate Real Estate management (CREM) (Brown and Arnold, 2003).... The various activities that need to be taken care of CREM include property acquisition, development, management and financial management of the property (Gale and Case, 1989)....
8 Pages
(2000 words)
Assignment
The paper 'The Effects of strategic marketing on Business Performance' looks at the effectiveness of the strategic marketing process in Finnish companies.... The study contributes knowledge development by creating new scales for strategic marketing and bank classification which researchers can use in further research.... he study conducted by Garland and Brooksbank (2009) about strategic marketing and Business Performance of Sport says that marketing strategy planning in Australian sports organization is imperative today....
8 Pages
(2000 words)
Literature review