We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Convergence/Divergence of the global market : What do we see when we look through the same marketing lens - Article Example

Comments (0)
Summary
Convergence/Divergence of the global market – What do we see when we look through the same marketing lens? Table of Contents Role of globalisation in the emergence of the convergence/divergence debate 3 Complexities associated with the management of marketing 4 Complexities associated with the international management of the 7Ps of marketing 6 Role has technology 8 Difference of International Marketing Manager’s skills requirements 9 Use of the convergence/divergence debate for internal decision making 9 Work Cited 11 Name of the Student: Name of the Professor: Course Number: Convergence/Divergence of the global market – What do we see when we look through the same marketing lens?…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Convergence/Divergence of the global market : What do we see when we look through the same marketing lens

Download file to see previous pages... This amalgamates and transforms domain selection, capabilities and resources into an innovative profit model. The consequence of globalisation can be both homogenising (converging) as well as promoting (diverging) on the strategic business models (Dolvik “The Globalisation Challenge: Convergence or Divergence of National Labour Market Institutions”). According to the scholars who believe in convergence, the countries relaxing their markets, adopting the cutting edge technology, developing institutions and moving towards industrialisation should be expecting similar strategic business behaviour because the people would be accepting same values with respect to behaviour related to work and economic activity. On the other hand, the scholars believing in divergence asserted that the national culture assist in shaping the beliefs, values and attitudes of the management in a country and not the technological growth or any sort of economic ideologies. Many scholars also believe that globalisation is not related to convergence to paramount practice; rather it is regarding leveraging the difference in an augmenting borderless world in order to achieve advantages and positions (Gupta and Wang 69-71). In order to bridge this disparity between two schools of thoughts, a middle path has been proposed which was also known as crossvergence. This defined the set of values which supported the values of east and west and it suggested that the Asian organisations should be developing a hybrid model that would include a blend of the best elements from both the perspectives. The scholars strongly believe that globalisation have made the managerial decisions regarding the strategic business models have become challenging due to volatility, competition and augmenting uncertainty. However, different countries have different viewpoint to dead with the rising challenges. From the above discussion one point is evident that globalisation has a significant role in the emergence of the divergence or convergence debate among the international marketers because with the occurrence of globalisation, scholars have been able to identify the elements that shaped the values and attitudes of the managers in organisation (Gupta and Wang 69-71) Complexities associated with the management of marketing The marketing managers function in a conditioning environment. Of all the conditioning forces nothing affects the manager more than certain characteristics related to the modern society. One of the most important characteristics is the profit system. The organisational competencies such as flexibility, innovation and responsiveness generally result from sense-making and cognition. Management in marketing signifies the role of the firm in case of its sense-making efforts which is done by dissimilating, gathering, interpreting and storing activities that assist in understanding and acting accordingly (Botcheva and Martin 1-4). The complexity lies in understanding ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing - The Luxury Market
Whether fancy watches or a fancy mode of transport, the luxury segment creates a fan following that can easily be described as just plain absurd. It is difficult to fathom what convinces people to overspend to such an extent for products that easily have substitutes in the market that are not so heavy on the pocket.
8 Pages(2000 words)Article
The Way We Never Were: American Families And The Nostalgia Trap
Americans want to have a family like the Cleavers. In reality, elements in American life have changed not American families. Gender, marriage, and sexuality are all compared in the past and present America. Coontz asserts that American families have always been the same.
3 Pages(750 words)Article
Choices Are Everywhere:Why Can't We Just Have It All
Wolla examines a challenging issue on the best way to reduce government debt, which has been a heated debate in the recent times. According to him, wants surpass the available resources. Government expenditure is supported by current revenues obtained from taxation or borrowing.
3 Pages(750 words)Article
Should we use wikipedia or not
That the internet is the largest database of knowledge is no hyperbole! When we use the internet to search for information, search-engines are the answer to aid us in our endeavour.
2 Pages(500 words)Article
Marketing plan for a Sick Day Care called WE LUV UR KIDS
This type of service is currently a growing trend in other parts of the country and is quite successful in their operations. The management sees this opportunity to offer this service
6 Pages(1500 words)Article
Write a report on the article we google you
Nowadays companies start their evaluation by placing the name of the person in popular search engines such as Live, Yahoo, and Google. In the article We Google You the author described the story of a young talented professional
2 Pages(500 words)Article
Global marketing 1
Under market socialism, the enterprise control is vested in the hands of a management community who predominantly manage the affairs of the enterprise. Just
2 Pages(500 words)Article
What is Nursing Theory and why do we need it
Through application of suitable theory for any given case, the outcome for the patient is far better when theory has been applied to the functions and premises of nursing. Defining theory by itself means that it is
5 Pages(1250 words)Article
Why have not we mastered alignment
Proper and effective alignment is necessary in order to avoid poor performance and unnecessary inefficiency. However, cases where there is misalignment, the business executives are unable to clearly articulate IS needs or even when the IS personnel have
1 Pages(250 words)Article
How Will We Love
In this sense, marriage is merely borne out of romantic relationships. On the other hand, the older people seem to know that marriage demands the readiness for commitment. In a huge sense, young people hold an unrealistic
1 Pages(250 words)Article
Let us find you another Article on topic Convergence/Divergence of the global market : What do we see when we look through the same marketing lens for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us