International Marketing w6 - Essay Example

Comments (0) Cite this document
As a result, it is the duty of businesses to adopt mechanisms geared towards making adjustments so as to remain relevant in the business environment. To that effect, reactive businesses may find themselves lagging behind or…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
International Marketing w6
Read TextPreview

Extract of sample "International Marketing w6"

Running head: INTERNATIONAL MARKETING W5 INTERNATIONAL MARKETING W5 School Affiliation: Introduction The world of business is hugely dynamic in nature. As a result, it is the duty of businesses to adopt mechanisms geared towards making adjustments so as to remain relevant in the business environment. To that effect, reactive businesses may find themselves lagging behind or being outmuscled out of business by the proactive business entities. A pro active business entity should not only anticipate change but it also have to take measures to shape impending alterations top technological developments (Berdnarz 2002, 1).
The report
Linus Osuagwu a senior lecturer at Yaba College of technology, Yaba, Lagos, Nigeria, wrote an article on environmental perception in bank marketing strategies during the period of December 2009. In this article, the author has addressed environmental factors that impact on strategic marketing practices. According to his work, environmental issues such as technology in banking, government policy, and economic factors influence the banking industry in diverse ways. His particular focus hinges on the introduction of computer technology into the banking services in the country and all over the world. He further reviews how government policies impact on the acquisition and involvement in the technological developments within the country. In a nutshell, the article captures the environmental variables that have affected the strategic marketing moves of major banking businesses. He further asserts that the rate of technological alterations and the nature of the heated competition for the control of the clientele base form the most important aspects that influence organizational strategies in international business (Linus 2009, 1).
From the above article it can be noticed that technological changes do affect the conduct of businesses in a big way. As it emerges, the banking system has been faced with this concern. It becomes upon the players in the banking sector to adopt the new innovations like the introduction of computer banking. It is however an optional issue unlike the legal requirements. One major consideration in such case is the motivation to remain in business (Khandwalla 1997, 55). If any bank aspires to remain in business or retain its market control, then the top management should be under no illusions. It should seek ways to introduce the technology or lag behind and lose out to potential competitors.
Another reflection that arises is the fact that the business environment remains very dynamic. In light of this, it is the duty of the business entities’ managements to be on the look out for new technologies. In the current state of globalization, technology cannot be shielded away from potential users as it was the case some years back. The only bottleneck may arise owing to its expensive pricing. But due to the attendant benefits that are associated with technological development, all possible ways are supposed to be explored in a move geared to introduce new technology (Benson 1975, 83).
Another issue that is propounded by the report touches on the need to adopt strategies that can enable businesses to compete on an international scale. The strategies should encompass the acquisition of this relevant technology in order to gain a comparative advantage over the competitors in the market.
Technology is an aspect that keeps on changing from time to time. But its effects cannot be overlooked. As a result, it should be sought in order to advance the goals of business. On the basis of this paper, the adoption of technology is a crucial aspect that forms part of the business environment; consequently it should be keenly acquired so as to achieve the best possible results (Levine 1981, 67). Adverse effects to the environment should also be checked. As observed by Osuagwu, technology is crucial to any business if success is to be attained.
Bednarz, R. 2002. Target market + business environment= marketing target.
Global Competitiveness Publication. Jan 06, 2010).
Benson, J. 1975. “Inter-Organisational Network as a Political Economy”, Administrative
Science Quarterly, 1975, Vol. 20, pp. 229 – 249.
Levine, G, 1981. Introductory Statistics for Psychology: The Logic and the Methods. Academic
press. New York.
Linus, O. 2009. Environmental perception in bank marketing strategies. Yaba College of
technology, Lagoes, Nigeria. (accessed Jan 06, 2010).
Khandwalla, P.N. 1997. The Design of Organisation. Navard Press. New York. Read More
Cite this document
  • APA
  • MLA
(“International Marketing w6 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
International Marketing w6 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(International Marketing W6 Essay Example | Topics and Well Written Essays - 500 Words)
International Marketing W6 Essay Example | Topics and Well Written Essays - 500 Words.
“International Marketing W6 Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Marketing w6

International marketing

...? International Marketing Table of Contents Introduction 4 Marketing Mix: 4P’s Framework 5 Product 5 Price 5 Place 6 Promotion 6 Summary 9 Internationalisation Process Theories 10 Uppsala Model 10 Eclectic Theory of International Production 11 Diamond Model Theory 12 Demand Conditions 13 Supporting Industries 14 Factor Endowments 14 Firm Strategy, Structure, and Rivalry 14 Born Global Model 14 Evaluation 15 Advantages 16 Disadvantages 16 Country of Origin Effect 17 Conclusion 18 References 19 Bibliography 20 Introduction International marketing can be defined as the process where a firm looks to enter the international...
12 Pages(3000 words)Essay

International marketing

...? International Marketing Company: Confectionary Manufacturers Introduction The Middle East was once operating with a small, divided retail sector, which made experts doubtful about its potential as a trade associate. It also experienced a shortage of storage space, which only added to their doubt. However, they have progressed in both these fields to such an extent that they have actually aided the growth of foreign confectionary providers. Other factors, which are also adding to this progress, are the trade liberalization and better infrastructure, which are both responsible for the increasing ease with which product entry and brand development are also improving. This progress is apparent in the...
6 Pages(1500 words)Admission/Application Essay

International Marketing

...?International Marketing Table of Contents International Marketing Table of Contents 2 Market Feasibility Study 3 Segmentation and Target Market 4 Demographical Segmentation 4 Geographical Segmentation 5 Socioeconomics 7 Psychographic 7 Behavior 8 Marketing Mix 9 Product Strategy 9 Place 9 Price 10 Promotion 10 Recommendations 12 References 13 Market Feasibility Study The juice market of the USA is based on health platform. The liberalization and exclusion of tariff barriers had boosted juice exports in the USA. Several varieties of fruit juices are available in the USA. The USA fruit...
6 Pages(1500 words)Essay

W6 D

...? Assignment Assignment Yes, indeed, there exists a set of universal human rights spreading across boundaries of s, cultures and legal systems. The continuous evolution of international jurisprudence as a consequence of the world wars and a catena of wide-spread human rights abuses in various parts of the world has forced jurists to devise a body of laws that prohibit these abuses regardless of municipal laws, which may or may not allow these abuses. The United Nations’ adoption of the Universal Declaration of Human Rights (hereinafter, “UDHR”) in 1948 was fundamentally the first expression of rights that inherently lie within all human beings and are inalienable at an international level. Various...
3 Pages(750 words)Assignment


...situation. It takes a relatively long time to accomplish the objectives of quality assurance, and to ascertain that the manufactured goods are within the accepted standards. On the other hand, the main objectives of manufacturing are to reduce the cost of production and factory expenditures and increase the output within the minimum period of time (Thompson 2003). Quality assurance is therefore seen as a factor that can reduce the desired output due to the time it consumes. Manufacturers are faced with the challenge of establishing new methods of designing, producing, selling and distributing products. Automated data collection technology is used by many industries in order to ensure that products conform to the accepted...
4 Pages(1000 words)Essay


...adaptation in terms of cultural elements. Devising an effective leadership strategy would therefore require a well thought out approach. This study examines leadership issues in the context of a global information system and sets out a framework for a model that may be applicable. Leadership styles: Outsourcing has been defined as the use of external agents in order to perform organizational functions (Brooks, 2006). Where IT sourcing is concerned, this could be carried out in-house, wherein it would be internalized or outsourced to other individuals and companies across the globe, which would in turn, affect the impact of the outsourcing decisions on the workforce and their motivation. Leadership has traditionally been...
10 Pages(2500 words)Essay

W6 OM Discussion

...School: W6 OM DISCUSSION Lecturer: W6 OM DISCUSSION Generally, process improvement is concerned with all progressive efforts aimed at improving products, services, or processes (Masaaki, 1997). Project management on the other hand focuses on the application of knowledge and expertise aimed at developing project scope and project plan that are in line with stakeholder’s requirement (Dinsmore, 2005). In effect, a relationship can be established in the sense that project management must be carried out as part of efforts aimed at bringing about process improvement. In effect, before there can be process improvement, there first ought to be the fulfillment of tasks required under project management (Dinsmore,...
1 Pages(250 words)Essay

W6 Legal Discussion

...W6 LEGAL DISCUSSION School: Lecturer: W6 LEGAL DISCUSSION National development is a very important phenomenon for every nation. It is however important to realize that countries do not work for themselves but through the work and effort of the people within it. As the government make provisions for the people to go about their businesses in a peaceful and economically viable atmosphere, it is always important that the people who benefit from the efforts of government will also give back to society for the development of their countries (Peregrine, Louthian and Fine, 2012). It is against such principles that there are taxes in place for individuals and organizations. In effect, taxes are in place to...
2 Pages(500 words)Essay

Annotated Bibliography-Terence-W6

...obtained from library sites such as Prince Georges that was unique to other studies. Health literacy reduces costs of health care provision that is detrimental to seniors’ survivals. Suri, V. R., Chang, Y. K., Majid, S., & Foo, S. (2014). Health Information Literacy of Senior Citizens–A Review. In Information Literacy. Lifelong Learning and Digital Citizenship in the 21st Century (pp. 128-137). Springer International Publishing. It is a detailed article that is published by Springer internationals. The authors are anxious about the behavior by senior members due to literacy levels that formed the basis of the hypothesis. The research notes that there is an increase of senior members’ use of internet and...
5 Pages(1250 words)Coursework

Annotated Bibliography-Sheila-W6

...ANNONATED BIBLIOGRAPHY al Affiliation ANNONATED BIBLIOGRAPHY Hall, A. K., Bernhardt, J. M., Dodd, V., & Vollrath, M. W. . The digital health divide: Evaluating online health information access and use among older adults. Health Education & Behavior, doi:10.1177/1090198114547815 The article is a publication of the Sage journals. The authors show how innovations in health information technology have improved quality and reduced expenditure on health care among the old persons. Nonetheless, there is a concern with the accessibility of HIT by the older generations hence prompting the hypothesis of difference between users and nonusers. Knowledge of information regarding the study was limited, and the researchers do not provide... BIBLIOGRAPHY al...
5 Pages(1250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic International Marketing w6 for FREE!

Contact Us