International Marketing (Airbus and Boeing) - Essay Example

Comments (1) Cite this document
Airbus and Boeing are amongst the two enormous companies controlling the jet airliner market place since 1990s. This study is about a summary of their product development strategy, Airbus and Boeing product development strategy and who else is competing for the high-speed jet line. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
International Marketing (Airbus and Boeing)
Read TextPreview

Extract of sample
"International Marketing (Airbus and Boeing)"

Download file to see previous pages Abstract
The airline manufacturing business comprises of two massive firms, Airbus and Boeing.
These two companies utilize different strategies in the marketing of their products as well as advancement of their products. This process will influence the market control of these companies in the future. These two organizations are inflecting two divergent niche markets with a twosome of flagship products. These dissimilar products deflect price competition by distinguishing product lines, which is crucial.
Airbus and Boeing are amongst the two enormous companies controlling the jet airliner market place since 1990s. The Boeing organization is an American, worldwide aerospace and defence conglomerate established in 1916. Airbus is also a world’s top aircraft manufacturer. It constantly captures around half or more of all orders for all airliners. It began its operations in 1970 by a conglomerate of France’s Aerospatiale, Germany’s Deutsch and Spain’s CASA. The principal business is to invent and manufacture civil transports. Initially, the company built its original twin-engine wide body airliner-the A300. Nonetheless, at this period, Boeing enjoyed a massive market with market control of numerous airplane products. Consequently, in the infancy period, A300 was not a significant success for Airbus. However, in 1981, the initiation of the A320 made Airbus company a significant manufacturer in the civil aviation industry.
This model was an enormous success since it espoused a computerized structure of flight controls. Grounding its technological headship, Airbus utilized the family conception to gratify different airline client’s needs....
It welcomed a new era of mass air transport. It also creates varied aircraft products such as the 737, 767 and 777. It is also an ammunition contractor, inventing and making attack jets and satellites (Stanley, 2007). A Summary of their Product Development Strategy In the contemporary marketplace, distinctive differences in the manner cutthroat products have become progressively rare. The functional product delineation is exactly what the contention between Airbus and Boeing. The two enterprises produce essentially different products, with regard to the diametrically differing visions of the future. Competition in commercial and armed forces aviation, space and communications structures businesses; Airbus and Boeing are the most significant and extremely technologically sophisticated organizations contending in these markets. Airbus Product Development Strategy Airbus’ business sculpt emphasizes on the dependence on operations across one hundred and sixty locations. In addition, this includes research and improvement. It has manufacturing stations in the UK, France, Germany, the U.S. and Spain. Airbus also has auxiliaries in Japan, North America and China. It also heavily depends on an engineer-to-order scheme for harmonizing its supply chain and client demand management structures. Additionally, it depends on a high degree of procedure amalgamation in its single-aisle and wide body business jets. Airbus utilizes a conglomerate oriented strategy to product development. Its numerous operations in different nations allow this company to capture an enormous market for its products. Airbus aims at utilizing a scheme to streamline product advancement ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Marketing (Airbus and Boeing) Essay”, n.d.)
Retrieved from
(International Marketing (Airbus and Boeing) Essay)
“International Marketing (Airbus and Boeing) Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
tdubuque added comment 5 months ago
Student rated this paper as
I didn’t know how to start my research paper. "International Marketing (Airbus and Boeing)" helped me out a lot! Especially the list of structure was valuable.
A comparison of Boeing & Airbus
A comparison of Boeing & Airbus Table of Contents Executive Summary 3 Introduction 4 Company overview 4 Boeing 4 Airbus 5 Five competitive advantages 6 Quality (Being Right) 6 Speed (Being Fast) 8 Dependability (Being on time only) 9 [Source: Kanji, G. 2008 p.63] 11 Flexibility (Being able to change) 11 Cost (Being Productive) 12 References 15 Executive Summary The executive summary is of prime importance as it throws light on the overall aspects of the topic of operational management.
6 Pages(1500 words)Essay
Boeing and airbus
There are a number of fires associated with the aircraft that were found by the maintenance team on a japan airline (Harress). The United States federal aviation
2 Pages(500 words)Research Paper
Airbus vs. Boeing: Respective positions and the WTO's decision
The World Trade Organization (WTO) has several legal instruments that are under its control and jurisdiction. This enables it to regulate and monitor the trade activities of different businesses and entities that trade across borders and in several national jurisdictions.
12 Pages(3000 words)Essay
Global Trade issues of Boeing
As part of its growth strategy, Boeing merged with McDonnell Douglas Company in 1997. Boeing’s headquarter is located in Chicago, Illinois after being moved from Seattle, Washington in 2001 (Rankin 2008, p.6). Boeing is also the Americas leading exporter by value.
4 Pages(1000 words)Essay
International Finance Airbus and Boeing
Boeing Company is the largest aerospace company of US. Its operations are in more than 90 countries. The commercial airplane division is the most prominent of all divisions. The company is headquartered in Illinois and known as premier US aircraft manufacturer.
5 Pages(1250 words)Essay
The Boeing Aircraft Company - Managerial Economics
The fixed costs are astronomical; for example, Boeing required $5 billion to develop its 777 aircraft. This year, it has pushed the technological frontier with the development of its 787
6 Pages(1500 words)Essay
Aerospace Development and the Boeing 787
New developments in design and operation make it a world class airplane capable of servicing both domestic and international flights. The 787 line will be comprised of 3 models. The 787-8 has a seating
3 Pages(750 words)Essay
Case analysis-Boeing Vs Airbus case, international business strategy
The overall case study demonstrates the trade dispute between the two manufacturers. The key problem that needs to be solved and the overall case upon which it has been based is related to the merger between the Boeing and the McDonnell Douglas. Another problem that has
3 Pages(750 words)Essay
Case Study on Boeing
These aircraft consist primarily of 110 seaters and larger. Airbus vies for the same market but focuses on the 'hub and spoke' method. This paper focuses on both Boeing and Airbus and their strategies for future growth. It is assumed that the reader knows the difference between 'point to point' and 'hub and spoke' air travel.
10 Pages(2500 words)Essay
What Impact Did The Boeing - Airbus Dispute Have On The European Union
What Impact Did The Boeing - Airbus Dispute Have On The European Union? The European Union is one of the acme players in the World Trade Organization. This is for the reason that the European Union has a general trade policy, where the European Union Commission discusses on behalf of the European Union 's 25 Member States.
18 Pages(4500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic International Marketing (Airbus and Boeing) for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us