Gucci: Fashion Marketing Strategies - Essay Example

Comments (1) Cite this document
Gucci targets the niche market of individuals who belong to the upper class with high incomes. To set itself apart from the competition, the brand of Gucci is positioned for those individuals who prefer a mixture of heritage, modernity, trendy, creativity and sophistication…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Gucci: Fashion Marketing Strategies
Read TextPreview

Extract of sample
"Gucci: Fashion Marketing Strategies"

Download file to see previous pages Gucci charges a premium price from the customers and this consistent practice has established the brand image of Gucci as exclusive and for the up market (Forden, 2000). 3. S.W.O.T Analysis 3.1 Strength Gucci’s biggest strength is that it has a strong control over its distribution channels. The brand predominantly has its own stores across the globe. Gucci prefers to keep the value added to the group itself rather than let the middlemen and retailers gain the benefit. This enables Gucci to maintain consistency throughout its worldwide operations (Datamonitor). Besides having a strong internal control over its stores, the House of Gucci is itself a conglomerate with about 10 brands in its portfolio. This diversification has expanded the group’s customer base and has given Gucci a strong clientele. Not only it divides the risk of operating a business amongst many ventures, but also ensures steady revenue stream from other sub-categories. This way, the group’s financial standing will not be relying on one single brand (Christopher et al, 2005). Gucci has established its brand over decades together and this thus gives it the strength of high brand awareness. Especially, in the world of fashion, Gucci is a well known brand name amongst its competitors. It is the brand of Gucci which brings a well manufactured product into the elite category (Datamonitor). One amongst Gucci’s strengths is its international presence like its competitors. Coupled with the strength of a strong distribution control over its distribution channels, Gucci has a strong internal chain of operations which is likely to help Gucci grow organically (Datamonitor). 3.2 Weaknesses: The history of Gucci’s organization, management and ownership has always been full of controversies....
The utmost important measure which Gucci needs to take is to align its organization under one inspiring mission statement which will steer the workers and the leadership towards one common goal. After the original owners lost control over internal disputes at the cost of effective management of the business, the new management took over but which could not stay for the time long enough to strengthen the management internally. Besides this, Gucci is the only premium brand of the group which is the highest contributor to the profits of the group. Harsh decisions will need to be taken to either discontinue the ones which are not profitable enough or more so add to the costs. The other option which Gucci is has is to club two or more brands together and then promote it accordingly. This would reduce the marketing costs of the brands to a great extent as then more money could be allotted to more profitable ventures.
Gucci’s decision to keep its distribution exclusive to its own stores has given it a good control over its distribution channel. However, unlike Louis Vuitton, one of Gucci’s closest competitors, Gucci is not as exclusively positioned as Louis Vuitton is. Therefore, to increase its revenue, Gucci must either franchise more stores in different locations predominantly in Asia where the markets are growing or follow the format of Louis Vuitton and start having authorized retailers to deal in Gucci as well. This is because Louis Vuitton is gaining a competitive advantage by making itself available to retail carriers of high-end luxury brands whereas, Gucci, despite not having exclusivity as its Unique Selling Point, is not getting the exposure there. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Gucci: Fashion Marketing Strategies Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Gucci: Fashion Marketing Strategies Essay Example | Topics and Well Written Essays - 2500 Words)
“Gucci: Fashion Marketing Strategies Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
tracy56 added comment 2 months ago
Student rated this paper as
I had an issue with a essay types of works. All until I came across this website and this particular document. Even though "Gucci: Fashion Marketing Strategies" is far from my interests, the structure is so great that I use it all the time as an example for my own works.
Case Study of Gucci
Seemingly, Pollet realizes the challenge that belies such a move since most of the company outlets have traditional characteristic of using independent ideas and products from the others. This is the problem since the product managers would want to promote their products independently just like the stores would prefer to use independent ideas amid the cut throat competition.
7 Pages(1750 words)Essay
Fashion Faux Pas - Gucci vs. LVMH
The case solely looks at how shareholder value is affected through the different strategic moves of the fashion leader Gucci. In its quest, to raise financing, Gucci has embarked in an initial public offering in 1995. One of its largest competitors, LVMH, has take advantage of this event by buying Gucci's shares and being the company's single stockholder.
1 Pages(250 words)Essay
Referral fashion promotion: Gucci
The brand targets the high end customer who is willing to spend on the product, fragrance. Despite of the economic slowdown the fragrance industry shows no signs of slowing down. Gucci fragrance sector has experienced huge growth and also sees opportunity to grow not only in the developed market but also in the emerging markets.
14 Pages(3500 words)Essay
Gucci examine how brand theories or models apply in practice to the organisation assess how they use differentiated or undifferentiated marketing strategies f
Gucci makes its products available to the public through four main distribution channels: Gucci has adopted an international marketing strategy of communicating a consistent image to its customers around the world. To uphold the consistency, Gucci has centralized marketing operations to Florence, which provides all creative material, and controls all aspects of marketing.
12 Pages(3000 words)Essay
Principle of Fashion Marketing
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
15 Pages(3750 words)Essay
Critically evaluate the best practice in global supply chain management at two firms of your choice in the fashion industry
In essence, the rise of global capitalism, over and above, the development of factory system of production, which incorporated retail outlets through mass production especially on the standard sizes and were later sold at fixed prices (Kreitner 2009). Of importance to note is that the fashion industry first began in Europe and America.
14 Pages(3500 words)Essay
Gucci and Prada
They both utilize the model in an effort to increase their market shares while at the same time retaining existing customers. The two companies are rivals in a number of products.
4 Pages(1000 words)Essay
Strategic Analysis_ Gucci Group (Research Needed for Exam)
Other luxury brands such as Rolls Royce are having extremely successful sales in markets as China. Companies such as Gucci which are always in the lime light and have high public profiles are affected by the impact they have on environmental
6 Pages(1500 words)Essay
Gucci is the biggest Italian brand. Effective branding strategies of Gucci facilitate the company in becoming the valuable brand. The products of Gucci are highly desirable among the men and women.
8 Pages(2000 words)Essay
According to the BusinessWeek magazine, Gucci house is ranked in position 46 and it takes the second position after LVMH as the largest and best selling fashion brand firm. The Gucci was also among the top 100 best business firm (Go 1993, p. 23). Gucci Fashion
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Gucci: Fashion Marketing Strategies for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us