MARKETING PLAN FOR SKAGEN DESIGN - Essay Example

Comments (1) Cite this document
Summary
Table of Contents
Introduction 3
Skagen Design: Company Overview 3
Analysis of Internal and External Environments 5
SWOT analysis 5
Strengths and Opportunities 6
Weaknesses and Threats 6
Market Choice for Skagen Design 7
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
MARKETING PLAN FOR SKAGEN DESIGN
Read TextPreview

Extract of sample
"MARKETING PLAN FOR SKAGEN DESIGN"

Download file to see previous pages Entry Modes for International Marketing 9
Export-based Entry Mode 11
Contractual Entry Modes 11
Foreign Direct Investment 12
Joint Venture as appropriate mode for Skagen Design to enter China 13
Why Joint Venture for Skagen Design? 13
Marketing Objectives of Skagen Design 14
Product Mix 16
Price mix 16
Place mix 16
Promotion Mix 17
STP strategy of Skagen Design 17
Segmentation strategy of Skagen Design 17
Targeting Strategy of Skagen Design 18
Positioning Strategy of Skagen Design 18
Conclusion 18
References 19
Introduction 3
Skagen Design: Company Overview 3
Analysis of Internal and External Environments 5
SWOT analysis 5
Strengths and Opportunities 6
Weaknesses and Threats 6
Market Choice for Skagen Design 7
China and Business opportunities 7
Entry Modes for International Marketing 9
Export-based Entry Mode 11
Contractual Entry Modes 11
Foreign Direct Investment 12
Joint Venture as appropriate mode for Skagen Design to enter China 13
Why Joint Venture for Skagen Design? 13
Marketing Objectives of Skagen Design 14
Product Mix 16
Price mix 16
Place mix 16
Promotion Mix 17
STP strategy of Skagen Design 17
Segmentation strategy of Skagen Design 17
Targeting Strategy of Skagen Design 18
Positioning Strategy of Skagen Design 18
Conclusion 18
References 19
Introduction
In today’s competitive business environment, marketers are required to develop certain strategies to help them achieve sustainable competitive advantage. Out of various marketing strategies, going global is one of the most effective strategies as it not only widens the market potential but also help the firm seize more marketing opportunities. A marketer is one who designs and creates benefit or utility that deliver the want or need-satisfying power to the customers (Boone and Kurtz, 2009, p. 5). In a global marketing perspective, marketers are to identify its customers, research in to their requirements and develop products or services accordingly so as to market them globally. This piece of research paper presents an international marketing plan for Skagen Design to help the management team in deciding about the best appropriate entry mode to launch its business in China. The report presents a detailed marketing audit of Skagen Design and investigates marketing objectives and better marketing strategies for the company in relation to its international marketing plan to China. Skagen Design: Company Overview Skagen design, started as a small business upstart in 1989 in Denmark, has now emerged to be a successful multinational company designing, making and marketing stylish Danish designed watches, sun glasses, jewels and related accessories (Zacks Equity Research, 2012). It’s co-founders Henrik and Charlotte Jorst came to USA to start their own business in 1989 by developing the idea of a business opportunity from the Danish lifestyle and philosophy and started their business by marketing well designed watches and other accessories (Skagen, 2012). This illuminates an example of how effectively a business dream can be converted to reality by exploring newer business opportunities and marketing newer ideas. As Crane (2009, p. 3) noted, a successful entrepreneur starts thinking creatively from finding a hidden marketing opportunity and develops his marketing by identifying customers’ specific requirements and by developing products accordingly. Henrik and Charlotte Jorst developed the business idea based on the marketing potential for supreme quality watches made in Danish spirit, elegant design, skillful craftsmanship, perfect technology and so on. With its mission to create a Skagen Global Community ingrained with a commitment to design impressive and unique products and to offer high valued customer services, the company has long been able to generate a positive zeal among its customers. As of very recent report, Fossil Inc is proposing to purchase Skagen Design for a total value of $236 million including 150,000 shares in Fossil Inc (Zacks Equity Research, 2012). Skagen Design ltd is manufacturing and marketing watches, sun glasses and jewels for both men and women offering its products and services through third party retailers as well as online stores. Apart from administrative offices and manufacturing plants situated in Nevada, it operates stores in Tokyo, Nagoya, Japan, Taiwan and markets it products to various countries such as Singapore, Malaysia, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MARKETING PLAN FOR SKAGEN DESIGN Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1396868-marketing-plan-for-skagen-designs
(MARKETING PLAN FOR SKAGEN DESIGN Essay Example | Topics and Well Written Essays - 4000 Words)
https://studentshare.org/marketing/1396868-marketing-plan-for-skagen-designs.
“MARKETING PLAN FOR SKAGEN DESIGN Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/marketing/1396868-marketing-plan-for-skagen-designs.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ho
howejerald added comment 4 months ago
Student rated this paper as
The topic of "MARKETING PLAN FOR SKAGEN DESIGN" is quite often seen among the assignments in college. Still, this sample opens a brand new perspective of seeing the question. I’ll use the manner for my own research.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing design
This work highlights the author's employment by the campus Design Group to identify external factors that might affect the success of the new oxygen bar and explore how these factors might change over the mid-term. It will discuss the appropriate market segmentation strategies, illustrate concepts for increased oxygen bar reliability, and highlight an acceptable pricing strategy and promotional plan for the launch of the Andrews Adult School Oxygen Bar.
16 Pages(4000 words)Case Study
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 Pages(3000 words)Essay
Marketing plan
Jelly Bean or higher includes some of the most selling products of Samsung like Galaxy Note3 and Galaxy Note 10.1 which is yet to be released. The Samsung Galaxy Gear smart watches considered as a great idea, considering that the calls and notifications could be accessed easily without having to look into the phone every time.
6 Pages(1500 words)Essay
Marketing plan
Moreover, because of the changing trends in the industry, the target market will be also attracted through the positioning of Spa as ‘an entertaining and relaxing place’. In the beginning employee training will not be possible and company’s focus will
2 Pages(500 words)Essay
Marketing plan
Over the years the company has expanded rapidly and is best known for its quality and style. The design of Lola’s cupcake has gained the preference of several customers. The company also
10 Pages(2500 words)Essay
Marketing plan
Audiences are also encouraged to participate and express their thoughts about the product or services being given to them by the respective
1 Pages(250 words)Essay
Marketing Plan
This is because it is at the introduction stage that more information and education needs to be given out as part of promotion of the product or service (Saunders, 2005). It is based on this understanding that the current marketing plan is considered
12 Pages(3000 words)Essay
Marketing plan
In this regard, it has been observed that the incorporation of effective marketing strategies is quite significant for the success of any business. In order to develop a
18 Pages(4500 words)Essay
Marketing plan
ption on how C. and J. Clark International Ltd a shoe manufacturing is going to carry out its marketing activities introducing its shoe products New Zealand new markets. This paper aims to provide a marketing strategy that will enable this company to consolidate its markets and compete effectively in this new market it has entered.
8 Pages(2000 words)Essay
Marketing plan
The marketing audit demonstrates that Unilever has a strong brand but is weak on liquidity. However, opportunities are immense and they should leverage advantage. China is politically and economically stable as it was not impacted by the global recession.
18 Pages(4500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic MARKETING PLAN FOR SKAGEN DESIGN for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us