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International business - Essay Example

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International Business Abstract The report includes a brief overview about an advertising agency named Scholz & Friends of Germany. It intends to provide the company, Scholz & Friends an understanding regarding the most appropriate form of market entry in the Chinese market…
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Download file to see previous pages Apart from this, on the basis of the analysis, with varied tools, certain recommendations are also provided to the management of the organisation. It is essential in order to enhance the productivity and the prosperity of Scholz & Friends. Moreover, it would also enhance the brand association and distinctiveness among other evident players in the market. Table of Contents 1 Abstract 2 3 Introduction 4 Analysis 5 Overview of Scholz & Friends 5 Analysis of China Market 6 Market Overview 6 Trend Analysis 7 PESTLE Analysis 7 Porter’s Five Forces Analysis 10 SWOT Analysis of China Market 12 Recommendation 14 Conclusion 14 References 15 Bibliography 19 Appendices 20 Introduction The rapid pace of globalisation and industrialisation enhanced global affiliation among various intercontinental regions resulting in reduction of trade barriers leading to upgradation of international business. Moreover, globalisation also enhanced the economic growth of the varied developed and developing countries along with improvement in business activities due to free trade opportunities (Wang, n.d.). International business is referred to industrial or mercantile dealings that take place among two or more areas, countries or nations beyond political periphery. International business includes exports and imports activities as numerous products and/or services are transferred from one region to the other. The prime objective of an organisation to undergo global business is to enhance its market share along with its corporate image. The other key aim of international business is to augment organisational productivity and profitability (Wang, n.d.). Subsequently, international business helps an organisation to extend its credibility and identity all over the globe in order to enhance its reputation. Hence, enhancement of international business amplified the need of promotional activities resulting in wider scope for advertising agencies. An advertising agency mainly deals in service industry which attempts to create and to promote inventive ideas and thoughts such as Scholz & Friends. The prime objective of any advertising agency is to encourage and to convince consumers regarding commercial offerings. Advertising agencies like Scholz & Friends also attempts to reassure employees or shareholders about the success of any organisation (Scholz & Friends Group GmbH, 2010). The report mainly focuses on varied features and importance of Scholz & Friends in a brief way. Along with this, it also highlights varied attributes of international business and a detailed analysis of Scholz & Friends is also shown with the help of diverse techniques such as PESTLE analysis, Porter’s five forces analysis and SWOT analysis. In addition, various recommendations are also provided in order to enhance the growth and the development of Scholz & Friends. Analysis Overview of Scholz & Friends Scholz & Friends is one of the reputed advertising agency groups in Europe. It was established in the year 1981 with an alliance of 48 friends. The head office of Scholz & Friends is situated in the region of Berlin of Germany (Scholz & Friends Group GmbH, 2010). The company i.e. Scholz & Friends was originated in Hamburg by Jurgen Scholz and many others so it was named such. It is known as one of the most imaginative agencies of Germany and hence is ranked, number one by trade journal Horizont. Due to high brand image and ...Download file to see next pagesRead More
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