Multinational Advertising Agency - Research Paper Example

Ad agencies are present in a variety of sizes from small shops managed by one or at maximum two persons to large multinational, multi agency conglomerates for instance Omnicom group, Interpublic Group of companies, WPP group, and also Havas. A national advertising agency generally have only one or two major clients and their accounts are maintained by them. The multinational advertising agency is one which generally have an enormous client base spread across the country or the world (enotes, “Selecting a particular advertising agency”).

Role of multinational ad agencies is to accelarate growth of the economy along with the creation of public awareness.The service obtained from these type of agencies are very much personalized in its nature and provides professional and experienced services for its international clients.This agencies are the important means of communication between global business entities and its customers (Scribd, “Functions of Advertising Gencies”). The basic role of a multinational ad agency is to manage accounts of its clients across the world, provide creative services, and get media access for them.

Since the World War II the well documented developments in the field of communication has been noticed with the growth of multinational corporations as the global enterprises. As compared to the computers and satellites, the new form of the communication system i.e. the multinational ad agencies have been able to establish its importance in the horizon of the corporations (Wiley, “The Growth of Multinational Advertise Agencies in Latin America”). The benefits that are obtained using the advertising agencies add significance to it.

The benefits are like-the agencies contribute added expertise in solving the purpose of its business. They provide media knowledge as well as unbiased recommendation and suggestions. Communication and strong marketing decisions are the two most important