We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Potential and Issues in Implementation of CRM Systems in Fast Moving Industries - Dissertation Example

Comments (0)
Summary
Potential and Issues in Implementation Of Customer Relationship Management Systems in Fast Moving Consumer Goods Industry Name: Muhammad Umar Razzaq ID.No: F1004073 Programme: MBA Supervisor: Kulbir Basra TABLE OF CONTENTS Acknowledgement…
Download full paper
GRAB THE BEST PAPER
Potential and Issues in Implementation of CRM Systems in Fast Moving Industries
Read TextPreview

Extract of sample
Potential and Issues in Implementation of CRM Systems in Fast Moving Industries

Download file to see previous pages... ................................................7 1.2 Origin and History of CRM.................................................................................7 1.3 CRM Systems......................................................................................................8 1.4 Fast Moving Consumer Goods (FMCG) Industry................................................9 1.5 Marks and Spencer (M&S).................................................................................9 1.6 Contribution of the Thesis.................................................................................10 1.7 Structure of Thesis.............................................................................................11 2: LITERATURE REVIEW 2.1 Overview...........................................................................................................13 2.2 Customer Relationship Management (CRM)....................................................13 2.3 CRM Systems.....................................................................................................14 2.4 Benefits of CRM Systems...................................................................................15 2.5 Strategic Issues in Implementation of CRM Systems........................................18 2.5.1 Linking CRM and Business Strategy..................................................................18 2.5.2 Organisational Fit and Poor Visualization of Objects....................................
................................................................19 2.5.6 Cost of CRM Systems..........................................................................................20 2.5.7 Data Captured by CRM Systems.........................................................................20 2.5.8 Support for CRM Systems...................................................................................20 2.6 Success factors for the Implementation of CRM Systems..................................21 2.6.1 Organisational Fit and Perception of CRM.........................................................22 2.6.2 Business Process Re-engineering.......................................................................22 2.6.3 Change Management.........................................................................................23 2.6.4 Integration of CRM Systems...............................................................................24 2.6.5 Data Warehousing..............................................................................................24 2.6.6 Cost.....................................................................................................................25 2.7 Conclusion...........................................................................................................25 3: Research Method 3.1 Overview..................................................................................................................26 3.2 Target Industry and Participants26 3.3 Research Method.....................................................................................................27 3.4 Ethical and Professional Considerations..................................................................29 3.5 ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Customer Relationship Management (CRM) in Tourism-Related Hospitality Establishments in Beijing, China
The intention of this study is Customer Relationship Management, or CRM, that has many perspectives and definitions that illustrate its fundamental thrust, that of trying to present a holistic strategy for managing customer relationships by getting to know the customers and their needs better, communicating with them more effectively and trying to fulfil these needs
76 Pages(19000 words)Dissertation
Major Factors Influencing the Fast Moving Consumer Goods
Major Factors Influencing the Fast Moving Consumer Goods (FMCGs) Industry in Nigeria Introduction Nigeria is today one of the sub-Saharan countries that experience high sector growth of fast moving consumer goods (FMCGs), according to estimates undertaken in 2011 (Oxford Business Group, 2011).
12 Pages(3000 words)Dissertation
Supply Management System for RCA
increased a lot. I would like to add thanks to my parents, friends who helped me a lot in completing the project. Last but not the least I would like to convey my special thanks to my partner who has provided me really beneficial material from authentic sources, material helped me a lot in completing the project within limited time.
28 Pages(7000 words)Dissertation
Benefits and barriers for implementation of activity based costing systems in selected Asian countries
It uses a critical analysis of existing literature and synthesizes insights from organisational behavior and institutional analysis schools. A general background is provided, and then the specific example of implementation in India is used as a case study.
37 Pages(9250 words)Dissertation
Challenges ahead in running department store business in China A case study on GrandBuy how to achieve sustainable growth
Plan Do Check Act (Deming, 1986) as instilled in the processes of the organization the way it is implemented in the ISO 9001:2008 framework is a way to ensure that the organization becomes a learning one. By adopting the framework into the culture of the organization each individual in the organization becomes a knowledge worker, that is to say an asset of a learning organization.
80 Pages(20000 words)Dissertation
Evaluation of CRM Contribution
However, with the change in time where markets became tight and competition became tough there comes the need to remodel selling techniques. Customer Relationship Management (CRM) has come to the front as one of those techniques and companies are relying on CRM more than ever before.
81 Pages(20250 words)Dissertation
ROLE AND CHALLENGES OF ERP(ENTERPRISE RESOURCE PLANNING) IN SUPPLY CHAIN SECTOR IN FMCG(FAST MOVING CONSUMER GOODS) INDUSTRY IN
India is reckoned to be amongst the largest economies of the world because of the immense purchasing power of the people. The FMCG companies are aligning their supply chain to meet the market demand and serve according to the needs of the customers in the country.
72 Pages(18000 words)Dissertation
Systems Thinking Approach: Exploration of the Challenges to Successful Implementation of the Distance Learning System in Higher
HEIs have adopted distance learning in response to a ‘higher calling’, consistent with the transmission of knowledge to others (Becket and Brookes, 2008). ICT is rapidly changing the way people live, work, learn and communicate (Al-Shehri, 2010), and the adoption of e-learning is a necessary evolution of education in keeping up with the rapid changes in lifestyle prevalent in today’s society (Alkhalaf, Nguyen and Drew, 2010).
6 Pages(1500 words)Dissertation
An Evaluation of CRM Strategy at Ping An Life Insurance, China
Customer relationship management (CRM) holds the key to survival in every business sector. CRM has been effectively applied in insurance sector as well but challenges are inherent in its adoption.
20 Pages(5000 words)Dissertation
Fast Moving Consumer Goods
This essay analyzes that the leading FMCG companies have for been for years characterized by their ability to produce the goods that are in greatest demand by their consumers. At the same time, they develop trust and loyalty towards their brands. There has been a success and at the same time failures, this depending on the strategies employed.
2 Pages(500 words)Essay
Let us find you another Dissertation on topic Potential and Issues in Implementation of CRM Systems in Fast Moving Industries for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us