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Communications strategy - Essay Example

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Name Professor Course Date Thomas Pink Company’s Communication Strategy in the UK Abstract Thomas Pink is a retail organization that offers a wider range of clothes for all the demographic (Thomas Pink, 2012). The company operates retail outlets in principal cities and towns across the world and Europe…
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Download file to see previous pages There is the need to highlight the communication measure applied to maintain the market share witnessed over the century and ensure a customer retention and satisfaction as compared to competitors. With variable communication channels developed in the society, including the social networking system, the presentation to deliver an informed clientele would ensure Thomas Pink remains favourable in the UK market. This paper analyzes the fundamental communication channels that have been developed by Thomas Pink to retain and find new customers, who are more informed on their products. Introduction The UK market is growing increasingly in favour of new commodities. The favour has been subjected on the marketers’ ability to apply a communication measure that would adopt the best strategy to communicate to the majority of the clients. The uses of traditional methods have been replaced by the growing technologically advanced systems. The increasing UK market has adopted communication means like the social networking systems that are incorporated in the completion of daily activities. Thomas Pink has been one company that has showed their ability to favour progress as they apply modernized operation trends, to maintain a high quality service. Communication is a measure used to relay messages and share methods needed to attain progress as the company ensures the mission and objectives are met. Although the traditional communication channels had been tested to be successful, Thomas Pink has adopted contemporary communication channels to lead to the goal achievement and progress. Company Background The company witnesses the history from the works of Mr Pink, an 18th century designer who tailored a remarkable hunting coat (Synovate Retail Performance, 2008). The pink coat’s design had been unique and involved intricate designs that promised the birth of the famous company, to be witnessed in the modern day century. Thomas Pink’s foundation in the creation of the company in 1984 grew to be recognised as part of Moet Hennessy-Luis Vuilton (LVMH) group (Synovate Retail Performance, 2008). The provision to join LVMH had been initiated in 1999 when they had bought an outstanding portion in the business. Thomas pin has since grown to emerge as a leading retail clothing store in the UK and Ireland with stores amounting to over 20 outlets. The company has ever since emerged as an outstanding British company identified through the shirt making tradition with the quality luxurious brand. The British company has gained international growth in establishing outlets in Paris and famous US cities. The most outstanding reports of the growth recorded have been in 16.5 billion turnovers with the recruitment of a record employee number of 71,000 (Synovate Retail Performance, 2008). The company has included famous brands in their stock including Zenith, Krug, Hennessy and other recognized brands. The company stocks affordable attire from shirt, tie and accessories and finds concrete establishment in the UK. The retail shops are located from London to New York in Madison Avenue where the brand has been established as a leading retail shirt shop. The other provision established by the company had been in the set up of an exclusive women’s store Pink Woman located in Sloane St. Knightsbridge (Synovate Retail Performance, 2008). The reputation of the retail outlet has been boosted in the exemplary fabric choice and ...Download file to see next pagesRead More
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