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E-commerce: the obstacles may affect the two-party communication' B2C' and their solutions over World Wide Web(continued) - Research Paper Example

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With the enormous growth in its sales, the top management of e-Bay started to develop strategies to expand the size of the market. But before going on to further expansion, the management reviewed the performance of the business in recent years and where it is lacking. …
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E-commerce: the obstacles may affect the two-party communication B2C and their solutions over World Wide Web(continued)
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E-commerce: the obstacles may affect the two-party communication' B2C' and their solutions over World Wide Web(continued)

Download file to see previous pages... As the business is situated in the virtual world of internet, therefore, there is no physical presence of the business where customers may go and acquire knowledge about the products and services. In this sense, it becomes essential for businesses to avoid obstacles in its communication processes with the customers as it reflects upon the clarity of marketing and promotional communication that e-commerce businesses carry out with their customers (Donaldson & Smit, 2007; Hughes, 2008).   Context/Problem Koontz (2001) asserts that problem in organizational communication may arise due to other deep-rooted issues in the organizational structure and policies. A poorly designed organizational communication system would always result in unclear message transmission throughout the organization and to the customers. In the coming lines, the readers would find out what are the problems that a typical e-business would face in its communication system that is becoming a barrier to superior performance. The top most reason for an e-business to achieve superior productivity is the trend of negativism while giving feedback to a customer’s message. These types of problems arise in a B2C business, when the level of trust amongst the business and the client are lacking. In this way, the sender becomes demoralized and loses the enthusiasm on the course (Hou, 2012). Another reason for poor communication flow between an e-business and the customer is the delays in providing feedback which automatically reduces the significance of the message sent by the customer. These delays are caused by the inability of the receiver to understand the message or answer according to the professional requirement. Another reason behind poor communication is...
By conducting the proposed research work, the researcher would be able to practice his academic learning on a professional level. The exposure to the e-Bay’s communication systems would enable the researcher to experience how communication systems work and how these systems become so important for the organizations, that it influences organization’s business level performance. The exposure to the real business world would help the researcher to polish his skills and implicate his ideas into reality. Furthermore, the findings of this research work would be interesting as it would give its reader an insight into the importance of communication processes for the success of the business. Lastly, the findings of this research work will be beneficial for other e-commerce businesses facing issues in their B2C communication systems ...Download file to see next pagesRead More
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