Digital Marketing: An Advanced Marketing Medium of Modern Times - Thesis Example

The strategy of marketing changes and at the same time, advertising and promotional activities have transformed drastically. Digital media is now playing an important role in the development of business strategies as well and marketing and promotional activities for companies across various sectors. Every passing year, with the continuous development in the IT industry and internet and digital media, companies are now trying to reach out to customer’s house,s and customers also enjoying the same.

Reitzin (2007) in his writing defines digital marketing as “the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.”(Reitzin, 2007).Digital marketing is more sensible than old-style offline promotional methods. With the help of digital marketing, organizations can reach out to more number of customers in fractions of a second, provide them better options to choose from, can accumulate several brands in one place, and most notably without going anywhere the consumer can compare products of various groups or various price ranges.

It is easy to track and with globalization, digital marketing is now becoming the main alternative for people to purchase products (Business Zone, 2011). According to Hall (2010), there are some key concepts associated with modern-day digital marketing. These are the Natural Search process, pay-per-click process, affiliate marketing strategy, enhanced targeting, and analysis of the customer’s behavior. All these are important to analyze the trend of digital marketing in any particular country as well as designing future strategies for the organizations as well.

(Hall, 2010).Flipkart is an online portal, and was launched in the year 2007 by Sachin Bansal and Binny Bansal. Both of them are fromAmazon.com and wanted to open a different portal which can compete with other eCommerce webpages across the globe.