Innovation of Electronic Commerce - Research Paper Example

Advancements made in technological, social, and organizational fields helped in expanding the horizon of electronic commerce to enter the realm of web-internet in the spring of 1993. Prior to this event electronic commerce depended on telecommunication technology as its medium of trade. Organizational and Social activities have become dependent on electronic commerce owing to its web interface. In this connection, the ambit of electronic commerce now covers a broad range of activities in the fields of commerce, collaboration, communication, connection, and computation.

Electronic Commerce functioning along these varied fields has opened opportunities in the innovation of the same. Opportunities identified along the business and social spheres include addressing larger markets, enlarging the scope of collaboration with business partners globally, the transformation of business processes, and working on the development to make electronic communication much faster. (Zwass, 2003) In this context Stratum Media, an electronic commerce technology developer in the United Kingdom announced the development of “Eros” technology, which an online vendor of Consumer Electronics and Home Appliances is using to promote its products.

Further observation states that the internet web earns its success in becoming a global infrastructure for electronic commerce activities. The internet web acts as a link between the technology and innovation interface and business organizations. Internet web works towards being a global model for sharing information and knowledge. Electronic Commerce functioning in a regional atmosphere needs to address specifically the issues on demography, communities, and regions. In terms of demography, the younger generation becomes the general focus group using the web hemisphere.

However, of late women, older people, people with low literacy, and of the poor economy have also started accessing the web hemisphere. Several communities based on religious, economic, and political backgrounds are using the web hemisphere for their own purposes.