The present information technology trends show that the use of the Internet for carrying out business operations is always increasing. Especially, in the past few years, the use of the Internet has turned out to be very common for performing business operations and expanding business reach to the worldwide customers in a convenient way. …
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Thus, realizing the business organizations’ always growing interest in the Internet, many studies and researches regarding business to customers and Internet shopping have been carried out to discover the key attributes or factors that can have influence over customers’ behaviors and decisions while shopping on the Internet. In this scenario, some of the general attributes can comprise the demographic and psychographic characteristics of customers and the quality of products or services. Basically, the e-commerce is the process of carrying out business operations using the Internet. In this scenario, this research will describe the trends of e-commerce. The basic aim of this research is to discuss the role of innovations and latest IT trends in e-commerce and how they affect the retailer and consumer.
Innovations and developments in information technology have always been continued since the emergence of the Internet. In fact, most of the ways companies and people carry out their daily activities and live at the present are determined with the huge web of electronic networks that is commonly known as the Internet (Turban, Leidner, McLean, & Wetherbe, 2005). ). Additionally, the comprehensive availability of the Internet for carrying out business related tasks of the businesses, sellers and buyers is the primary reason behind the development of electronic commerce (or simply e-commerce). Actually, “electronic commerce is the method of selling and purchasing services and goods and products performed electronically by means of computerized business transactions over the Internet, networks, and other digital technologies” (Laudon & Laudon, 1999, p. 25; Stair & Reynolds, 2003, p. 19). In addition, the term ‘e-commerce’ is commonly used for all the business operations that are carried out over the web using a wide variety of tools and software applications that depend on the Internet, such as immediate e-mail, messaging, shopping carts, and web services, UDDI, FTP and EDI, and so many others. Moreover, electronic commerce can be performed between two businesses performing transactions, trading funds, goods, services and data or between a business and a client (Webopedia, 2012; Damanpour & Damanpour, 2001). It is an admitted fact that the Internet has turned out to be a vital part of almost every kind of business. Basically, the simple description of a business is “any activity or transaction that entails the exchange of products and services with an aim of making money or generating profits. However, if this transaction is carried out over the web it is known as e-commerce. In the past few years, the reality of e-commerce has turned into a full-blown business (Ahuja, 2011; Melissa, 2010; Pozin, 2012). Now people want to shop from home by using their computer with a single click and the Internet has made it possible. Now the latest tools and technologies over the Internet have made the life easier. They have provided a lot of benefits to the customers and brought numerous opportunities for the businesses. In this proposal, I am going to analyze the impact of innovations on the business. This basic aim of this research is to show how do innovations in information technologies affect the retailers and customers. Literature Review The innovations and developments in the Internet carry on growing quickly, through which both new and well-established businesses are taking benefits online. In this scenario, e-commerce has emerged as a very attractive and helpful tool. It is an admitted fact that its influences on business economy will be as important as the shift from the agricultural financial
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d me in making this project realizable. A big thank to all my friends who helped me to collect data for the survey. And special thank to my supervisor, who was very supportive through the process. Despite all the difficulties I was through, my supervisor was always there, supporting me.
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