Marketing Essentials For Kleenex - Essay Example

Comments (1) Cite this document
Summary
The corporation has also extended into a worldwide Health and Hygiene market and provides a range of tissue and personal care products, and has also obtained a significantly profitable market share strongly attributed to their customer loyalty and strong trademark acknowledgment. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
Marketing Essentials For Kleenex
Read TextPreview

Extract of sample
"Marketing Essentials For Kleenex"

Download file to see previous pages The Kimberly-Clark Corporation was founded in 1872 initially as a paper mill running business and has risen to become a top universal competitor in the market of paper goods. The company deals mainly with customer products which are paper based under a variety of brands such as Depend, Huggies, Scott, Kotex, Pull-Ups and Kleenex. The corporation has also extended into a worldwide Health and Hygiene market and provides a range of tissue and personal care products, and has also obtained a significantly profitable market share strongly attributed to their customer loyalty and strong trademark acknowledgment.
In the year 2009, the corporation incurred a total of 19 billion dollars income. Furthermore, it is responsible for 3.3% of special paper products market only coming as a second in the world market. The mission of the company clearly states that it is focused on offering its customers with varieties of quality tissue and personal care products at affordable prices while also offering several career opportunities for workers and maintainable increase and profits to shareholders (Kimberly-Clark Reviews 2010). The company also recognizes the trip sized paper products sector as a good market which is deficient of distinct competitors. The Kleenex Germ Away is a product which market strategies will be analyzed accordingly in the paper and how to maximize the sales in the sector. Introduction Kimberly-Clark Company is a company which deals with the production of personal products. During the early days of its establishment, it manufactured a broad range of paper goods from wrapping paper, magazine grades, and books to newsprint. As the century progressed, the company had implemented conventional but dependable investment plans which had turned it into the biggest Midwestern paper company Current Company Situation The organization has been able to achieve a desirable but exceptional accomplishment in marketing through creating the trademarked brand identity names tantamount with the household goods in the minds of clients. Kleenex is one of the products which were made for consumers and the company uses catchy advertisements to target a large client base. Needing to blow or clean one’s nose, a customer could request for Kleenex tissues and safely anticipate to be given a disposable handkerchief. The company also produces other products apart from Kleenex such as Kotex and huggies (Heinrich & Batchelor 2004). Growth Outcomes The main challenge which was facing the company during its earlier yeas of founding was how to sustain a competitive advantage. The company devoted a total of $400 million in equipment, other programs and plants during this period. The company has managed to be the envy of other companies since the performance increased to that of a financially desirable business. Financial analysis K-C is a universal hygiene and health company providing special care and customer tissue products such as Scott, Kotex, Depend, Pull-ups, Huggies, Scott and Kleenex. In the financial year of 2010, it recorded income of $19,746 million which was a growth of 3.3% from the previous financial year 2009 (Lindsay, Perkins, & Karanjikar 2009). Income growth is credited to a boost in the volume of sales, improvement in product combination and net selling prices. In the financial year of 2010, the company’s operating profit was $2,773 which had decreased by 1.8% when matched up with 2009. However, in the same financial year, it had a net profit of $1,843 which, when matched up against the year 2009, was a 2.2% decline. Figure 1: Graph showing the recent performance of K-C (Dylan 2011) Mission Statement K-C has held fast to a set of uncomplicated yet insightful principles implemented by the founders- service, fair dealing and quality. These three are the regulations of achievement by which the employees and leadership are deliberated. In my opinion, these principles have aided to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essentials For Kleenex Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1397071-marketing-essentials-for-kleenex
(Marketing Essentials For Kleenex Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/marketing/1397071-marketing-essentials-for-kleenex.
“Marketing Essentials For Kleenex Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1397071-marketing-essentials-for-kleenex.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
rh
rhauck added comment 1 month ago
Student rated this paper as
At first, I thought 12 of pages is too much for such a subject. But now I see it could not be done smarter. As the author starts you see the depth of the topic. I’ve read all at once. Terrific document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Tropicana Marketing Essentials
...Tropicana Marketing Essentials Introduction of Tropicana Company Tropicana is a subsidiary of soda Behemoth Company, Pepsi that makes orange juice at a Bradenton facility located in Florida and sells it to the US and Canada markets (Berinstein, 2003: 89). Tropicana has a variety of flagship juice offerings that include reduced calorie, reduced sugar, and calcium fortified versions. In addition, it has smoothies that consist of yoghurt and juice blend as well as Tropicana pure, which is the company’s premium juice line and sold in grocer’s produce section. Tropicana also produces juice on behalf of Dole Company under license and the naked juice for Pepsi Company....
12 Pages(3000 words)Essay
MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT
...? MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Table of Contents Contents Page No Introduction 04 Current Position 04 1 Short History 04 2 Growth Overview 04 1.3 Financial Overview 04 2. Mission Statement 04 3. Market Share Information 05 3.1 Market Share 05 3.2 Market Growth Chart 07 4. Market Analysis 08 4.1 Target Market Research 08 4.2 PEST Analysis 09 4.2.1 Political Factors 09 4.2.2 Economic Factors 09 4.2.3 Social and Cultural Factors 09 4.2.4 Technological Factors 10 4.2.5 Legal Factors 10 4.2.6 Environmental Factors 10 5. Market Competitors 10 5.1 Micro Environment 10 5.1.1...
18 Pages(4500 words)Essay
Marketing essentials
...?Marketing Essentials Table of Contents Overview of Cadbury 3 Analysis of Company Situation 4 Analysis of Market Situation 5 SWOT Analysis of Cadbury6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7 Competitor Analysis of Cadbury 9 A New Product Idea for Cadbury 10 Future Marketing Strategy 11 Marketing Objectives 11 Marketing Strategies 12 Marketing Mix 12 Forecast and Budget 15 Financial Forecast 15 Sales Budget 16 Projected Cash Flow 17 Conclusion 18 References 19 Bibliography 23 Overview of Cadbury Cadbury is one of the largest confectionery organisations with an excellent portfolio of chocolate, candy brands, milk food products, snacks and gums. It is presently possessed by Kraft Foods. The head office of the organisation... superior...
12 Pages(3000 words)Essay
Marketing Essentials
...of research relating to such issues. It has every possible access to all those aspects that are highly essential for any research. In addition to that, the existing expertise of the researchers has already proven that they can make a significant difference in the field of research. Chapter 7 Marketing objectives The marketing objectives shall be designed in a way to increase the usefulness and way to consume the medicine. The potential patients shall be informed about: The uses and benefits of the medicine, The causes and effects of the medicine, The things and activities that shall be taken or forbidden while taking the pills, The different effects on the different age groups....
10 Pages(2500 words)Assignment
The Essentials of Marketing Mix
...?The Essentials of Marketing Mix Introduction Marketing strategies today have tremendously varied from that of olden days. The traditional marketing was seller oriented; whereas, the modern marketers give more focus on the ultimate customers because they hold that customers are the prime beneficiaries of marketing services. Hence, based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups. Therefore, the marketing mix for...
8 Pages(2000 words)Essay
Marketing Essentials
...? Marketing Plan: H&M for Men BY YOU YOUR SCHOOL INFO HERE HERE TABLE OF CONTENTS 0 Executive summary................................................................................................ 2.0 Mission statement................................................................................................... 3.0 Market overview..................................................................................................... 3.1 PESTLE analysis........................................................................................ 3.2 Porter’s Five Forces – relevant concerns.................................................... 4.0 SWOT and competitor analysis... ...
12 Pages(3000 words)Essay
Essentials of Marketing
...Essentials of Marketing Q1. What extent do you believe that Innocent is a product oriented company' Innocent, from the very beginning, has focussedon producing a quality product. It is evident from the amount of research carried out on the recipes and also on the market demand for the particular product, by Richard Reed and his friends. The company took almost nine months to develop the processes for the production of Innocent smoothies, as the quality of the final product was given due consideration. Unlike other brands, which use sugar and preservatives, Innocent has a very low product life. However, this has created a positive image with the customers as the high quality smoothies....
4 Pages(1000 words)Case Study
Essentials of Marketing
...Marketing Concepts Marketing has existed since man first began to exchange goods and sell services to fill s needs. It evolved through the belief that a good product can sell itself and weathered the traditional sales oriented philosophies. In todays global economy, intense competition has made marketing ever more important and can be the difference between a companys success or failure. Information technologies have brought about new ways of selling products. Modern marketing is a complex science that demands knowledge of sociology, psychology, anthropology, and economics. Enlightened customers no longer buy into the old strategy that believes a good product sells...
2 Pages(500 words)Essay
Marketing: Small Business Essentials
...When faced with the decision to distinguish the suitability of a location for a business the traditional Political, Economic, Social, Technological, Legal and Environmental (PESTLE) analysis provides us with a proven framework for our evaluation. The political will with regards to attracting and promoting business within Canada is positive across the provinces and therefore we cannot single out Vancouver as being more competitive. According to the KPMG (2010) report called Competitive Alternatives that examines business competitiveness in 112 cities within 10 industrialized countries, Vancouver ranks fifth in the world. Within Canada, only Montreal performs better at a cost index of 94.2 in comparison to Vancouver’s 94.9... faced with the...
2 Pages(500 words)Term Paper
Advertisement: Essentials of Marketing
...Advertisement: Essentials of Marketing There are various ways in which Cadbury’s Dairy Milk television commercial creates an argument that targets consumers. This is in terms of its characteristics such as visual rhetoric, tone and composition. Similarly, there are also the appeals of the commercial in the context of ethos, logos and pathos that it invokes upon the viewers (Lamb, et al 123). Alternatively, there is also the recognition of appeals that are intrinsic in the commercial that makes it better than other milk products in the market. Therefore, in the analysis of the commercial, it is imperative to also rate how it translates to profits for the company especially when it is...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Essentials For Kleenex for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us