Choccoberry chocolate Lunch - Essay Example

The targeted population is concerned with health issues, and is also educated so the choice of also using e-commerce to reach them is appropriate. The distribution of the chocolate is through warehouse locations as the product is new in the market and has not been retailed before. Launching a new product to the market for customers offers challenges in; the product advantages, the price, and the availability of the product. In marketing, the product one has to consider the available resources for doing this kind of venture.

The famous 4 P’s come into mind that is; the product, price, place, and promotion. The quality of the product in terms of; packaging, after sales-services, its function, features and design are very essential strategy in marketing. Price is looked at in terms of the recommended prices for end user, discounts, credit, and distributors’ trade prices. The place, this is where the consumer buys and uses the product in this case the chocolate, it involves the marketing channels, logistics, and physical distribution.

Promotion relates to communication in advertising, publicity, exhibitions, direct mail, sales promotion, packaging, and selling by word of mouth. Chocoberry needs to develop a brand loyalty which is a matter of degree, for consumers to continue to buy the chocolates. The various strategies used to market the new product must fit together to achieve the goal of launching the product in the first place. The quality of the product should at all costs match the price of the product. The market changes quite more often, so one has to always remember that effective launch at one time cannot be the same in another period.

This is so because the markets change, new trends develop, attitudes change, new sectors evolve, technology changes, different ideal positioning emerge, new distribution channels appear, and new products arrive. All these factors affect the performance of a new product. To be in a better position a company has to develop long term policies in; positioning strategy, firm’s resources, willingness to change according to market demands, market selection, and repeat sales (Rhonda 276). For a product to succeed in such environment, a final combination on the core product, its price, promotion, and distribution must work together for it to be successful.

Distribution strategy can easily fit into marketing and supplying of a product by considering other market areas. The type of the product like the chocolates do dictate the distribution options available considering the nature and health issues of the product. The handling of such products physically and activities needed to sell the product to the consumer determine the nature of distribution options. Depending on the price chosen, the strategy on distribution is also put into account. The level of distribution in reaching the market matters, as this determines how the customer receives the product.

Distributing a physical product like the chocolate, strategies and channels of distribution is very important. To achieve this, one can involve; direct sales team, retailers, a network of resellers, and e-commerce website. The value of the chain of distribution is determined by contributors which allow for specialization. Factors affecting distribution channels include; market, producer and the product. When considering the market factor, the behavior of the consumer is put into account.