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The development of chocolate has led to the development of various, delicacies where is used as an additive and a booming business around the world on this account.
Cultivation of cacao has been going on for more than three thousand years or even a bit more. Before the actual cultivation of the cacao plant began, these seeds were gathered from wild cacao trees that were growing inside heavy canopy rainy forests. Then later on there were development of cacao tree plantations that were done in the canopy forests. People from northwestern South America first utilized cacao, the current Venezuela since the tree is native to this region of the world. The Olmec civilization that dates 3500 to 2500 years ago used these beverages to fortify soldiers in battle and during marches1. These people valued cacao highly and was spread northward through trading with the neighbors. It was moved to the present Mexico, which was known as Yucatan by the Maya about 1500 years ago. Aztecs after acquiring this product from the Maya urns, they used it in a number of ways with the most common use being of a bitter spice in food.
Up to the sixteenth century, the Europeans did not know the drink from South and Central America. August 15 the 1502, is the first time that Christopher Columbus encountered the beans during his fourth visit to the Americas2. On this date, Columbus and his crew grabbed a large canoe that contained the beans among other goods that were for trade. However, these beans had no impact in Spain after he returned until they were introduced the Spanish courts. Henan Cortes is believed to be the first European to encounter. He did so after they conquered Mexico in the year 1519 a time when women who did so with a lot of reverence served him with chocolate. It was believed to give one power over women he took it, a believe that Bernal Diaz, who accompanied Cortes to Mexico did not agree with.
After the Spanish
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In the paper, the effect of anandamide, one of the chemicals found in chocolate is discussed. A search of PubMed and Web of Knowledge was conducted in order to get the data. References were collected by searching the terms ‘chocolate brain’, ‘chocolate anandamide’ and ‘anandamide brain’.
Hershey founded it, and at present, it forms part of the biggest and popular chocolate companies in the world. Essentially, the Hershey Company has been in the chocolate industry for more than a century. The popularity of the Hershey Chocolate Company grew when the company revolutionized the chocolate industry by making milk chocolate a common and affordable commodity.
Chocolate gifts molded into various shapes are now a traditional offering on particular holidays like valentines. It is also used to flavor various hot and cold beverages in the production of hot chocolate and chocolate milk. Cocoa mass originated in Mesoamerica as a beverage, as well as an ingredient in various foods.
Any product accused of effecting health of the people can lead to the loss of market share. The changing demographics of US are also affecting the demand patterns.
Godiva Chocolatier and Russell Stover, Company's largest competitors, hold a larger share of the global market in sales of chocolates.
Thompson had specialised in production with various members of Soulquarians. One notices Like Water for Chocolate for its afro centric themes. It closes with spoken words that Common’s father recites. Macy assisted in
Cadbury Chocolate Company is one of the reputed organizations but due to various marketing issues, the brand image and reputation in the market got affected. Along with this, the current position and situation of the organization of Cadbury Chocolate is analyzed with the help of SWOT analysis.
Chocolates are prepared from cacao seeds that are roasted and ground and later flavored. Cocoa beans of different varieties are blended to come up with a rich flavor of chocolate. Chocolate can be in different forms. They can be in liquid form, paste form
The main conflict is the pricing strategy of the company. We have established a special niche in the industry since we offer a variety of chocolates such as milk, dark, nutty and white chocolate that are raw and organic. Our chocolate wraps are green (eco-friendly) since they can be easily recycled. We use environmentally friendly resources.
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