Nobody downloaded yet

Marketing intelligence - Essay Example

Comments (0) Cite this document
Summary
Executive Summary According to this marketing research plan and report, in order to successfully convert Manor House into a business for green weddings, it is critical to assess the market needs and potentials. The use of questionnaire, personal interviews, and focus groups has been suggested as preferred methods to acquire data and develop the insight into looking at what market dynamics are at play…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Marketing intelligence
Read TextPreview

Extract of sample
"Marketing intelligence"

Download file to see previous pages More and more consumers are shifting their buying patterns and are aligning them with the ethical consumption which caters for the requirements of environment. (Joergens, 2006) As consumers are becoming more ethical in nature, they expect the firms which they deal with to act ethically, too. Showing concern for environment and protecting it are also important ethical issues. (Bezencon and Blili, 2010) New and renewed concern for the environment is translating itself into unique consumer buying decisions. There is a growing trend where consumers also tend to prefer to do their weddings in a manner which supports the environment. The overall market of green weddings is on the rise, as people are showing more concern for the environment and are willing to act as eco-friendly stakeholders. (Grant, 2008) The existing location Manor house and its overall proximity with the nature can really prepare it to cater to the needs of customers who need green weddings. However, in order to know whether consumers will be willing to do business with us and utilize our green wedding facilities, it is important to perform a system marketing research and review to understand the trends. ...
In order to particularly cater to the needs of customers looking for eco-friendly places to perform their weddings, it is critical to develop cross-selling opportunities so that consumers can get a complete shopping experience. (Askegaard and Bengtsson, 2005) In order to understand the dynamics of the market and to understand consumers’ buying behavior, it is important to perform a market research. In order to develop a comprehensive marketing plan, it is important to perform external and internal analysis of the environment in which this proposed business will operate. External Analysis Political Environment Political environment in UK is stable, with government being supportive of establishing free enterprises. Laws are being made in a manner which is supportive of the firms, with little or no interference from state into the affairs of the firms. There may be no risks of political destabilization which can actually result into significant threats and risks for business. Economic Environment The economy of the UK is experiencing economic downturn and is not experiencing the required level of economic growth. Low economic growth and the depressed future outlook, therefore, are adversely affecting the consumer confidence. Low consumer confidence may result into low consumer buying activity and hence can reduce the demand for new services and products. Consumers prefer to save rather than spend, causing suppression in consumer spending and demand. Social Factors As discussed above, trends are suggesting that society as a whole prefers to conserve the environment and give more credibility to the firms which enhance the environment and protect it. Consumers are becoming more aware of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing intelligence Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1397605-marketing-intelligence
(Marketing Intelligence Essay Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.org/marketing/1397605-marketing-intelligence.
“Marketing Intelligence Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/marketing/1397605-marketing-intelligence.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Intelligence Report
...? Marketing Intelligence Report (17.01.12) Introduction In order to provide decision makers with the appropriate marketing intelligence, it is essential to carefully select and apply a variety of tools and techniques, and then to suitably analyse and interpret the information. To ensure organisations are competitively and customer focused, it is imperative that they fully understand the information that is required for analysis. They should devise suitable plans and choose appropriate methods in order to gain high quality marketing information to analyse and evaluate. To this end, the process of Marketing Intelligence is essential....
10 Pages(2500 words)Essay
Marketing Intelligence: Second Chance Holidays
...Marketing Intelligence: Second Chance Holidays Scenerio Memo In order to go ahead with the new initiative, we need to take into account a number offactors crucial for the successful implementation of the initiative. This requires carrying out a research study and analyse the indicators. Research in general can be carried out in two ways; Qualitative Research: This type of research is subjective in nature and can take into account even those factors which are difficult to express with the help of mathematical models or in numerical terms. Factors like human preferences, attitudes, beliefs or perceptions can also be explored with the help of this type of research study. For example, to explore the holidaying...
7 Pages(1750 words)Essay
Marketing Intelligence Systems
...Introduction Marketing Intelligence Systems (MIS) are a set of procedures and sources used by managers to obtain everyday information about the marketing environment (Kotler, 2002). The fast changing business world has changed the marketing industry forever. Customer taste and preferences are changing, thus in order to stay competitive companies need tools that enable them to stay ahead of the competition. A marketing intelligence system works by gathering recurrent information from various sources which allows managers to make better decisions. Global enterprises with vast amounts of information can benefit from the use of a...
4 Pages(1000 words)Essay
Marketing Intelligence
... Marketing Intelligence Part Task Marketing is an important concept in business and appropriate marketing strategies influence the progress of any business thereby increasing its scope of customers and profit margin. Business organizations should adopt efficient marketing strategies to be able to survive in the stiff market competition. Consumer buying behaviour can be defined as the acts and decision processes that people undertake when purchasing and using products. This behaviour is usually influenced by personal and psychological attributes of an individual. Social factors such as the group that one belongs to or their social class play a major role in influencing buyers’ decisions. Conducted studies and research have also shown... recommend...
8 Pages(2000 words)Essay
Marketing - past, present and future
...for the not-for-profit organization, it is the responsibility of marketing to attract customers in order to support the not-for-profit’s mission ; missions like for supporting a cause or raising donations. But in either case, it is unlikely that the business ideas will thrive without the support of strong marketing. (Chris Lane. (1988).20.) (Oliver Richardson, Charles Dennis. (2003).13) Marketing is also that business area of the organization which interacts with the public. It is thus through marketing that a company gets to know what its customers feel about it. It is through marketing intelligence, that organizations gets to know about the 5...
6 Pages(1500 words)Essay
Marketing Intelligence 2
...Topic Topic TASK RESEARCH PORTFOLIO, including MARKETING PLAN Marketing PlanSummary/Introduction Superdry is a subsidiary of London based Supergroup, which is an international branded clothing company that produces clothes for a niche market. The first Superdry store was opened in 2004 in London. The brand has not aimed for the limelight over the years but has maintained an understated but substantial presence in the market. The company has done reasonably well in its niche market, and CEO, Dunkerton was placed in a list of Britain’s top richest people by The Sunday Times in 2010. Supergroup was one of the most successful stocks in 2010 on the...
10 Pages(2500 words)Essay
Marketing Intelligence 3.3
...and detrimental to the growth and life of the company. It might be sufficient temporarily while the economy is down and the competition is low, but once the market conditions improve and become stable again, it might prove to be insufficient. Only a limited demographic has access to the Internet or uses the Internet for shopping and social networking. A huge portion of the demographic has been excluded this way. The company should take a serious thought into advertising through print media such as fashion magazines, newspapers, and flyers. This would not only increase the customer base substantially, but would also show to the customers ...
1 Pages(250 words)Essay
Marketing
... selling, marketing provides the possession utility of the commodities being sold to the customers. Thus, marketing enables organisations to create utilities. For example, Coca Cola uses marketing to create the time utility by promoting its products during festive seasons, say Christmas Day. Such boosts the sales of the products when needed. Indeed, marketing creates utilities for products of business entities. Marketing fosters the competitiveness of a business entity. This is particularly so through marketing intelligence. As defined by Masterson and Pickton, marketing intelligence refers to the information relevant for a business entity’s market which is gathered and analysed to help in decision-making (54). Marketing is the business arm... that...
4 Pages(1000 words)Essay
Marketing information system (MIS)
...such as market trends, changes and needs occurring in a market, and how the rival businesses conduct their activities is what a good marketer needs to do before venturing into a business (Michael, 2012 p. 67). The components of a Marketing Information System such as marketing research, internal records and marketing intelligence are most crucial when trying to obtain information on marketing (Esad, 2013 p. 35). However, to understand the role information systems play, what managers do must be examined as well as what kind of information they require to make decisions. How decisions are made as well as the decision...
4 Pages(1000 words)Essay
Collecting Information and Forecasting Demand
...Marketing Research Marketing Research The different components of the present day marketing intelligence systems include the internal reporting system which refers to how well the organization’s internal constituencies are operating (Kotler, 2012). The second component is the system of marketing research which is necessary for the identification of the needs and wants of the consumers and what the consumers are demanding. The third component is the system of marketing intelligence which exists in order to keep records of the trends in the markets and helps the organization in deciding where they need to invest and...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing intelligence for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us