We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

O2 - Dissertation Example

Comments (0)
Running Head: O2’s Style of Marketing O2’s Style of Marketing Table of Contents Table of Contents 2 Introduction 3 Aims and Objectives 4 Literature Review 5 Research Outcomes 12 Critical Analysis of Research 15 Recommendations with Reference to Effective Marketing Strategies 18 Conclusion 21 Annexure I – Questionnaire 22 References 25 Introduction Twenty first century is an era with the most scientific and technological advancements and telecommunication is one of those major developmental factors that the human race with their immense and mammoth capabilities and potential has endowed the world (Ferrell and Hartline, 2010, pp…
Download full paper

Extract of sample

Download file to see previous pages... 59-71). The historical evidences reveal the fact that O2 is not a very old brand; rather it initiated its operations during the decade of 80s, and was a subsidiary of a joint venture of two leading organizations. However, O2 came to existence in the early years of twenty first century as an outcome of splitting of the joint venture of two organizations (European Telecom, 2003, pp. 18-20). Although a Spanish company acquired and took over O2 and expanded the operations to European telecommunication market as well, O2 retained its origins (headquarter) in UK only. O2 did not only expand its business to other parts of Europe but also focused on extending its functional units within the industry and entered into the financial service industry (Sherwood, 2011). From the analysis of the marketing tactics of O2, it has come to observation that they have changed their slogans from time to time, which they consider it as revitalizing the brand in front of their customers (Telefonica UK Limited, 2011). On the other hand, the major competitor of O2 that is Everything Everywhere, which comes under consideration as the giant and number one telecommunication brand of UK mull over the fact that they have their marketing as their key positive aspects and the reason of their position in the UK market. Moreover, Everything Everywhere works with a vision “to give the UK the best network and best service so that our customers trust us with their digital lives” (Everything Everywhere, 2012). However, O2 believes that if they bring further enhancements and progressions in their marketing strategies, it would provide strong basis for them to fight and compete against their main competitor (Huet, Tcheng and Galliot, 2010, pp. 152-153). The sales of the products or services of a company play a major role in deciding the success or the failure of the organization, which means that the sales of the organization is dependent upon how the company market its products and services. It has even come to notice that O2 has not come under extensive research on the perspective of marketing that can provide the company with recommendations and proposals to improve their ways of alluring the people and convincing them to switch over to O2 telecommunications. The only information about the marketing strategies available is via published news (Telefonica UK Limited, 2011). The following research report intends to have a comprehensive study and analysis about the marketing strategies that O2 is currently using for attracting the customers in general. Based on these strategies, the thesis report would incorporate a wide range of marketing plans and policies that O2 can exercise so that they can gain the maximum share of the market and become the leading company within the telecommunication industry. The recommendations would also be a guideline for other telecommunication companies whether in UK or anywhere else in the world that they can employ in order to gain competitive edge over others present ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Chemotherapy and drug drug design
Iron is a part of several macromolecules in the human body involved with production of energy by the formation of adenosine triphosphate molecules, ribonucleoside reductase activity in DNA synthesis and xenobiotic metabolism (He et al, 2007; MacKenzie et al, 2007).The macromolecules consist of hemoglobin, cytochromes, oxygenases, flavoproteins, and redoxins. This makes iron a significant part of the vital biologic processes in human beings. Iron has a dichromatic nature; it is able to participate favourably in production of energy by electron transfer and can be simultaneously toxic by electron transfer in oxidation-reduction reactions (MacKenzie et al, 2007).
16 Pages(4000 words)Dissertation
O2's branding and marketing strategy
and Privacy 28 Instrumentation in Data Collection 28 Validity and Reliability 30 Data Analysis and Presentation 30 CHAPTER 4 FINDINGS 31 O2’s Branding Strategy 31 Aims/Goals of O2’s Branding and Marketing Strategy 32 Priority Goals/Aims of O2’s Branding and Marketing Strategies 32 The Level of Achievement of O2’s Branding and Marketing Goals/Aims 33 Effectiveness of O2 Brand 33 Dimensions of Effective Marketing Strategy 34 Impact of O2’s Branding and Marketing Strategy on the Market 35 Impact of O2’s Branding and Marketing Strategy on Corporate Performance 36 CHAPTER 5: INTERPRETATION, CONCLUSIONS AND RECOMMENDATIONS 37 INTERPRETATION AND CONCLUSIONS 38 Goals of Branding and Mark
59 Pages(14750 words)Dissertation
Development of Pad Conditioner Drop Detection System
Various chemical and mechanical parameters affect the removal rate of CMP. Parameters such as velocity, pressure, slurry composition, and pH effects affect the rate of wear and tear of the pads used in this process. The above parameters will be studied in this project with an aim to determine optimal conditions for the process, hence design a sensor system that can be used to optimize the entire operation.
21 Pages(5250 words)Dissertation
WSB1 Induction by Hypoxia Mimetic
Cellular metabolism largely depends on oxygen availability and hypoxia-inducible factor 1 (HIF-1) is the main regulator of oxygen homeostasis. It is a transcription factor that is highly conserved that has an essential role in systemic and cellular homeostatic responses to hypoxia.
8 Pages(2000 words)Dissertation
Credit analysis of potential customers of IBM Global Financing - Current status appraisal and recommendations for future improvement
Abstract IBM Global Financing is involved in the business of providing loans to its customers for purposes of IT leasing and purchase of equipment. In recent decades, IBM has instituted measures such as no requirement for financial statements for loan amounts less than $300,000 to $500,000.
47 Pages(11750 words)Dissertation
To investigate how iPhone maker Apple competes across the Smartphone market
The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients. The iPhone hit the market with an intense level of interest creating a fervent anticipation which promoted the phone to a high level of sales.
25 Pages(6250 words)Dissertation
Internal Branding to influence employees' brand promise delivery: a case study in Apple Store, UK
The research used quantitative methods of data collection and analysis and used a survey method of data collection. It involved 50 employees in the survey, five each from the ten selected stores. The stores and the employees were selected using judgemental convenience sampling method.
40 Pages(10000 words)Dissertation
Systemic review/ Meta analysis of allopurinol on blood pressure in stroke and ischaemic heart disease patients
ventricular hypertrophy LVM : Left ventricular mass MI : Myocardial infarction N,V,D : Nausea, vomiting and diarrhea NYHA : New York Heart Association RAAS : Rennin-angiotensin-aldosterone system ROS : Reactive oxygen species SBP : Systolic blood pressure SHR : Spontaneously hypertensive rats TIA : Transient ischemic attack XO : Xanthine oxidase XDH : Xanthine dehydrogenase Sl No Particulars ……………………………………………………………….
32 Pages(8000 words)Dissertation
The Effects of M&As in the Furtherance of Strategic Objectives of Tesco Plc and Wal-Mart
LC Acquisitions Walmart Mergers Walmart Acquisitions Summary Chapter 3 -- Research Methods 28 Introduction Positivist Epistemology Inductive Reasoning Approach Research Methods and Design Sources of Data Operational Definitions Data Processing and Analysis Methodological Assumptions, Limitations, and Delimitations Ethical Assurances Conclusion Chapter 4 -- Analysis and Interpretation of the Results 37 Introduction Analysis and interpretation Quantitative Analysis Analysis of the primary data available through survey (tables and charts) Financial performance Analysis Factor Analysis Qualitative Analysis Researcher’s view.
5 Pages(1250 words)Dissertation
Airway Pressure Improve mortality in Patients with pulmonary edema
The research covered a population of patients that have pulmonary edema who are brought to the emergency rooms or accident section for immediate treatment. Another premise is that positive airway pressure was administered to the patients as a treatment for the immediate existing condition.
50 Pages(12500 words)Dissertation
Let us find you another Dissertation on topic O2 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us