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OBS Company Marketing: Role of the Website - Essay Example

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The author has visited a couple of company websites and has observed that most company websites utilized interface optimization such as using slideshow incorporated with the company’s product offerings, major events, promotions and so forth. The observation also revolves around the entire web page, specifically on web designs adopted by the company. Moreover, slideshow, with the use of tantalizing palettes and dark web page background, has been very common in the scene. However, there have been discrepancies regarding the web page of the OBS Company that the author has discovered.
The principal strength of the web page of the company website is that it has a proper segmentation of headings and subheadings, which suggests web usability (Nielsen, 2003). It implicates five quality elements: learnability, effectiveness, memorability, satisfaction, and error. Furthermore, one significant factor aside from the former is the utility element. This means that web page provides the characteristics needed by the users. To fathom what usability is -- it is how “easy and pleasant” these characteristics are to utilize (Nielsen, 2003). Generally, usability plus utility is equal to useful (Nielsen, 2003). Moreover, the viewers are also updated with news and topics regarding the company.
Weaknesses
It has already been mentioned that the notion of how easy and pleasant the features of the website; the features that are needed are presented very well on the web page. However, the author has

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observed that the web page palettes use a sort of dull green, grey and white hues. As it is noted, the colors do not entice the viewers to scan the web page further. Although the company has presented the necessary features well, the web page background and text style and colors made the entire web page become more dull and unpleasant to the eyes. It is essential to know that colors can alter behavior in impulsive ways (Santillano, n.d.). The company must change the web page and text color, as well as its text or font style, to create liveliness and vigor.
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Summary

This report analyses the market position of the OBS with respect to its company website. A detailed internal analysis, including strengths and weaknesses, is provided to provide the recipient with the accumulated facts that have been used as grounds for the arguments…
OBS Company Marketing: Role of the Website
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dbogan added comment 7 months ago
Student rated this paper as
It can be a bit time consuming to gather all the information for a good SWOT analysis, but this paper helped a lot.
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