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Work Right ( marketing plan) - Research Paper Example

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It will be our first business initiative and a lot of market research was done before deciding on the type of business and target market. Our target market is…
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Work Right ( marketing plan)
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Download file to see previous pages In career counseling we can help students figure out the kind of job they want. In training services, we will introduce courses where student can learn communication skills, computer skills etc. This start up will be for a good cause as it creates employment opportunities for students who have to pay their tuition fee and support their families.
Market Research is a strategy that ensures an entrepreneur’s safety before he starts a new venture. It is important because the entrepreneur can weigh the pros and cons of doing business in a particular industry before making an important business decision. Market research comes before finance and legal formalities as it is the starting point for any enterprise. The nature of our service will be that it will consist of a website that will help students of Texas A&M University-Commerce (TAMU-C) to find jobs.
This is an important service as it generates employment for fresh university students as well as for people who want to switch their present jobs. It depends on the producer how narrowly or widely he defines his target market and audience and it is this target market or audience that determines the amount, type and price of the producer’s output. My brand is a website for students at TAMU-C so that they can find jobs that match their degrees and skills. The name of my brand is WorkRight and the webpage will be hosted by the university.
From the inception of a product till the end, a thorough analysis of the market is done and demand conditions are determined. The young students that WorkRight is targeting have a sophisticated demand for jobs (as they are educated and well-informed) and they keep themselves abreast with the changing employer requirements. I conducted surveys and handed out questionnaires to students at TAMU-C in order to see whether they liked the idea of a website that can help them in getting employed. The primary focus of WorkRight will be the students who do not have a family ...Download file to see next pagesRead More
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