We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Framework for Assessing the UK Toy and Game Industry - Term Paper Example

Comments (0) Cite this document
International competition drives companies to frequently depend on country-specific risk analysis tools as a vital part of strategic decision making. When organizations internationalize their business operations, they are confronted with numerous questions related to risk. …
Download full paper
Framework for Assessing the UK Toy and Game Industry
Read TextPreview

Extract of sample
Framework for Assessing the UK Toy and Game Industry

Download file to see previous pages... The paper will describe the uses of a framework for penetrating in the retail toy segment of the United Kingdom. The company chosen for the paper is Mattel which is one of the biggest toy-producing companies internationally. The objective of the paper is to illustrate the opportunities served by the foreign market and measure the market efficiency for Mattel to launch its own retail outlet in the UK.

Framework for Assessing the UK Toy and Game Industry
In order to develop a framework, one needs to understand the vital aspects of business which are competitors, purchasers, suppliers, substitute products and market risks. Assessing these aspects can be beneficial to assist in developing an understanding of the competitive situation and the strengths of the competitive position in which Mattel desires to shift itself. With clear understanding of where its strengths are preserved, Mattel can take the advantages of its competencies to recover its condition of weakness and evade from taking risky strategies. Developing a framework is helpful for recognizing whether the products of Mattel have the ability to strengthen its foothold in the UK market.
However, the framework must be quite instructive to identify the impression of competitors’ power, purchasers, suppliers and substitute products in the foreign market environment along with the market size, costs of entry, channel of distribution, and awareness of customers (Arnold, D., “Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize”). Competition among Organization The areas which will be covered under this topic are industry growth, concentration of competitors and level of differentiation in toy products. Industry Growth The toy market of the UK has numerous product groups with various opportunities and threats for foreign companies. The toy market segment comprises introduction of new technology into traditional toy-making process as a major drift (Euromonitor International, “United Kingdom - Entering the Toys Market”). The recent day phenomenon of business conditions can be observed to be partly ruled by strong competition from foreign toy producers which seek to gain bigger share in the local market. The demand of new toys at the production level has impacted by the fragile progress of disposable income of people in the UK. The low disposable income has decreased the spending power of customers and increased the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Framework for Assessing the UK Toy and Game Industry Term Paper”, n.d.)
Retrieved from https://studentshare.org/marketing/1396343-framework-for-assessing-the-uk-toy-and-game-industry
(Framework for Assessing the UK Toy and Game Industry Term Paper)
“Framework for Assessing the UK Toy and Game Industry Term Paper”, n.d. https://studentshare.org/marketing/1396343-framework-for-assessing-the-uk-toy-and-game-industry.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Computer game
INTRODUCTION The human society have been revolutionized by the advancements in Computing and information Technology. From what it was in its primitive times the society of the human beings has now evolved into a completely different form- the form of utmost dependence upon computing devices.
20 Pages(5000 words)Term Paper
Assessing Foreign Markets
There are two key strategic objectives which are served when a firm makes an entry into the global markets i.e. reduce costs to add more value to the firm and to achieve more profitability and secondly to enter into new markets. Since firms tend to reach a particular stage of their life cycle in a particular market therefore firms need to make an effort to enter new markets.
10 Pages(2500 words)Term Paper
Computer Industry
It has been applied across multiple domain areas and with substantial results. This industry is worth billions of shillings and has been used to solve most of the day to day problems in the society. The industry produces an end product which is a program that will run in the computers or other digital devices.
3 Pages(750 words)Term Paper
Assessing Autism Article Critique
The article by Ingram et al. (2007) describes an empirical study of 30 elementary school children using a method called “The Playground Observation Checklist.” It starts out by pointing out that severe social impairment is the most prominent feature of autism, as defined using the DSM criteria.
4 Pages(1000 words)Term Paper
OPEC from a Game Theory perspective
Game theory involves players making the decision that benefit themselves jointly or maximize individual payoff. It is commonly used in the business world where vital decisions are made concerning production, processing and marketing. Game theory involves the application of players, information, actions, strategies, payoffs, equilibrium and outcomes.
9 Pages(2250 words)Term Paper
Toy Industry
The first major advantage TRU that helped them to enter the market was growing resistance to the "big stores laws" existing in Japan during the mid to late 1980s. It was stated in the case that there were lobbying efforts by Japanese businesses because the laws barred competition and benefited the large established stores that were created before the laws existed.
8 Pages(2000 words)Case Study
Module 3 Assessing a Research Study
Sindhwani himself. In itself, the term electronic medical records (EMR) refers to a computerized system that stores and manages medical record in healthcare services providing organizations, such as hospitals,
3 Pages(750 words)Term Paper
Goal Setting Framework
The goal setting in Los Angeles has risen due to: rising cost of distribution, reduction in circulation revenue, and the current number of the employees cannot continue to be supported if the revenue continues to sink. The
2 Pages(500 words)Term Paper
Event Game Management Critique
The parking space was opened four hours prior to starting of the game. The parking space is categorized based on color, pass and lot number, as a result finding the
4 Pages(1000 words)Term Paper
Industry paper
Some of the attributes include: sweat absorbent, to ensure that one is comfortable enough in the duration of their game or sports activity. Flexibility of the product, this allows the player to make easy and fluid movements during their games. Finally, customers
4 Pages(1000 words)Term Paper
Let us find you another Term Paper on topic Framework for Assessing the UK Toy and Game Industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us