Nobody downloaded yet

An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc - Dissertation Example

Comments (1) Cite this document
This research paper aims to conduct a comparative evaluation of Twitter’s current revenue model against others, already existing successful revenue models, with particular consideration given to advertising, revenue streams and expenditure…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc
Read TextPreview

Extract of sample
"An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc"

Download file to see previous pages The researcher states that in an effort of tracing the history of social networks over internet, one would hardly miss the greatest invention of 20th century, computer, which was originally conceived as a device to comprehend complex mathematical problems but later reborn as a means of communication through internet. The World Wide Web is one of those services that use internet and through which social networking sites have proliferated in the new century. The first vague concepts of the social network can be traced back to 1997 where it was defined as a computer mediated network that connects people and organizations. Built on this basic concept, a decade later, Boyd and Ellison formally defined the social network as a web-based service that allows people to create a public or semi-public profile through a bounded system, and share, articulate and communicate with a list of other such users. In this period of 14 years, not only the concept of social networking has gained stronghold but it has also created a situation where the companies are valued in billions, where the Facebook is set to achieve around $7 billion in advertising revenues in 2012. Social networking sites (SNS) are defined as web based services which allows individual to construct public or a semi public profile, can articulate a list of users with whom the users shares a connection and at the same time view and traverse the list of connections. The socail networking world has few big names associated with it such as MySpace, Twitter, Facebook, Twitter to name a few. These social networking sites are the most famous and widely in use (Boyd & Ellison, 2007). Social networking sites have undoubtedly grown dramatically fast. This quick emergence and growth has provided a much wider corporate sphere with a lot of new marketing options which as many believe have quickly caught up with the marketers who can exploit their communication skills in tapping the huge database of social network users. In this context Twitter has been seen as something of a slow starter, who didn’t have a business model two years back. Currently, it has 100 million active users in 2011 while revenues have jumped from $45 million in 2010 to $140 million in 2011 (Venturebeat, 2011). Twitter was also reportedly once approached by Facebook for acquisition but turned down the offer to remain independent. It has been working on ways to increase the revenue streams through advertising and mass-scale marketing, avoiding the possible backlash of its users in case it tries to commercialize Twitter. The 2011 performance of Twitter is a result of Tweets promotion, Trends promotion, and accounts promotion through ad products. Twitter was started by ex-Googlers Evan Williams and Biz Stone and creator Jack Dorsey in 2006, when they bought back the shares of investors who had initially put their money in Odeo that failed as a podcasting company. However, it is also debated that that another ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“An investigation of the financial business models adopted by social Dissertation”, n.d.)
Retrieved from
(An Investigation of the Financial Business Models Adopted by Social Dissertation)
“An Investigation of the Financial Business Models Adopted by Social Dissertation”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
montanaweber added comment 7 months ago
Student rated this paper as
Precise work done on the "An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc.". I think it is the best sample I have seen so far.
A Study of Adult and Teen Differential opinion regarding Online Social Networking
15 Chapter 4: Results…………………………………………………………… 20 Chapter 5: Discussions……………………………………………………… 41 Chapter 6: Conclusions………………………………………………………..
35 Pages(8750 words)Dissertation
The Value of Social Media for Business: An Overview on the success of companies using social media platforms
How the strategic plans of any business can be achieved through the channels of online social community and why is it a growing trend in every industry to promote their products and services through media networks. This paper will project the importance of company's public relations and their use of social networking websites such as Twitter, Face book and YouTube.
16 Pages(4000 words)Dissertation
Role of Relationship Marketing in Online and Traditional Marketing Approaches

There are the objectives of this study:

  1. To compare traditional marketing and internet/social-media marketing approaches used by Virgin Mobile, the UK from a consumer’s perspective.
  2. To analyze if relationship marketing leads to an enhanced customer experience.
  3. To analyze how consumers evaluate marketing techniques of Virgin Mobile, UK and how they feel relationship building is integrated into it.
31 Pages(7750 words)Dissertation
The impact of implementation of IFRS on UK companies. a case study of M&S
IFRS was introduced in 2005 by the European Union and the quoted companies in the UK are required to adopt IFRS in their financial reporting. The discussion covers the level of compliance with IFRS by the companies and the disclosure of the accounting policies as per the IAS and other information in the implementation.
20 Pages(5000 words)Dissertation
How do companies in the retailing industry use twitter to interact with their customers Is Twitter a good tool to interact with
The organization is not limited to any one nation or region and it has transformed into a global entity. The global entity has no borders and therefore, it is fulfilling the needs and wants of all the customers in the world (Kietzmann, Hermkens, McCarthy, & Silvestre 2011).
17 Pages(4250 words)Dissertation
Case Studies of Social Networking used in SME/Business
As such, all use of previously published work (from books, journals, magazines, internet, etc) has been acknowledged within the main report to an entry in the References list. I agree that an electronic copy of this report may be stored and used for the purposes of plagiarism prevention and detection.
34 Pages(8500 words)Dissertation
The Use Of Social Networking Sites For Recruitment And Selection: The Case Of Facebook And Victorstone Financial Company
Increase in the usage of the internet has transformed the manner by which the people communicate and interact with each other, notwithstanding the differences as to their locations. The increase in the usage of the internet has resulted to the popularity of social networking sites wherein the users thereof interact with each other, finding new friends and staying in touch with their old friends.
35 Pages(8750 words)Dissertation
An Analysis of Corporate Social Responsibility Activities in Turkish Companies: A Qualitative Study
Findings on Turkish companies indicate their involvement in carrying out activities that demonstrate corporate social responsibility. Furthermore, these organisations communicate their desire to act in a responsible manner.
36 Pages(9000 words)Dissertation
Marketing the TV product: operations and strategies
When operating in an environment which is characterised by intense competition, for a marketer to be successful in this kind of industry he needs to design an efficient and effective marketing strategy that is focused on customers. This marketing strategy should be built around the viewers basic motivations.
40 Pages(10000 words)Dissertation
The impact of the internet an markting development a case study of apple Inc. computers
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
52 Pages(13000 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us