This research paper aims to conduct a comparative evaluation of Twitter’s current revenue model against others, already existing successful revenue models, with particular consideration given to advertising, revenue streams and expenditure…
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The researcher states that in an effort of tracing the history of social networks over internet, one would hardly miss the greatest invention of 20th century, computer, which was originally conceived as a device to comprehend complex mathematical problems but later reborn as a means of communication through internet. The World Wide Web is one of those services that use internet and through which social networking sites have proliferated in the new century. The first vague concepts of the social network can be traced back to 1997 where it was defined as a computer mediated network that connects people and organizations. Built on this basic concept, a decade later, Boyd and Ellison formally defined the social network as a web-based service that allows people to create a public or semi-public profile through a bounded system, and share, articulate and communicate with a list of other such users. In this period of 14 years, not only the concept of social networking has gained stronghold but it has also created a situation where the companies are valued in billions, where the Facebook is set to achieve around $7 billion in advertising revenues in 2012. Social networking sites (SNS) are defined as web based services which allows individual to construct public or a semi public profile, can articulate a list of users with whom the users shares a connection and at the same time view and traverse the list of connections. The socail networking world has few big names associated with it such as MySpace, Twitter, Facebook, Twitter to name a few. These social networking sites are the most famous and widely in use (Boyd & Ellison, 2007). Social networking sites have undoubtedly grown dramatically fast. This quick emergence and growth has provided a much wider corporate sphere with a lot of new marketing options which as many believe have quickly caught up with the marketers who can exploit their communication skills in tapping the huge database of social network users. In this context Twitter has been seen as something of a slow starter, who didn’t have a business model two years back. Currently, it has 100 million active users in 2011 while revenues have jumped from $45 million in 2010 to $140 million in 2011 (Venturebeat, 2011). Twitter was also reportedly once approached by Facebook for acquisition but turned down the offer to remain independent. It has been working on ways to increase the revenue streams through advertising and mass-scale marketing, avoiding the possible backlash of its users in case it tries to commercialize Twitter. The 2011 performance of Twitter is a result of Tweets promotion, Trends promotion, and accounts promotion through ad products. Twitter was started by ex-Googlers Evan Williams and Biz Stone and creator Jack Dorsey in 2006, when they bought back the shares of investors who had initially put their money in Odeo that failed as a podcasting company. However, it is also debated that that another
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Findings on Turkish companies indicate their involvement in carrying out activities that demonstrate corporate social responsibility. Furthermore, these organisations communicate their desire to act in a responsible manner.
When operating in an environment which is characterised by intense competition, for a marketer to be successful in this kind of industry he needs to design an efficient and effective marketing strategy that is focused on customers. This marketing strategy should be built around the viewers basic motivations.
How the strategic plans of any business can be achieved through the channels of online social community and why is it a growing trend in every industry to promote their products and services through media networks. This paper will project the importance of company's public relations and their use of social networking websites such as Twitter, Face book and YouTube.
As such, all use of previously published work (from books, journals, magazines, internet, etc) has been acknowledged within the main report to an entry in the References list. I agree that an electronic copy of this report may be stored and used for the purposes of plagiarism prevention and detection.
IFRS was introduced in 2005 by the European Union and the quoted companies in the UK are required to adopt IFRS in their financial reporting. The discussion covers the level of compliance with IFRS by the companies and the disclosure of the accounting policies as per the IAS and other information in the implementation.
Increase in the usage of the internet has transformed the manner by which the people communicate and interact with each other, notwithstanding the differences as to their locations. The increase in the usage of the internet has resulted to the popularity of social networking sites wherein the users thereof interact with each other, finding new friends and staying in touch with their old friends.
This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work and school projects and in building the nation in a large scale. Home appliances like television sets, refrigerators, telephones, washing machines, etc.
The organization is not limited to any one nation or region and it has transformed into a global entity. The global entity has no borders and therefore, it is fulfilling the needs and wants of all the customers in the world (Kietzmann, Hermkens, McCarthy, & Silvestre 2011).
17 Pages(4250 words)Dissertation
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