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Google Inc Business Strategy - Essay Example

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The present study would analyse the business strategies of Google Inc and its effects on the business and the industry. The choice of the company assumes significance as the company is the leader in the online search industry and is synonymous with the aspect of web search and internet marketing…
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Google Inc Business Strategy
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Download file to see previous pages From this study it is clear that the analysis of strategic framework of an organization can be done by using the framework of the Generic model proposed by Michael Porter. The model states that a firm can pursue four strategies that include overall cost leadership, focus, differentiation and differentiation focus strategies. Depending on the business and the market environment a firm can either chose one strategy or a combination of these strategies.  Overall cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors. Business organizations using a differentiation strategy provide a unique product or service offering that is unmatched by the competitors in the industry segment. 
In the present study the choice of Porter’s generic strategies has been selected because of the fact that Google has a large number of business units and the framework of the generic model proposed by Porter would help in a better understanding of the business strategies of Google. Porter’s generic strategies would not only help analyse the past and present strategies but would also give an idea about the future course of strategic endeavours that would be pursued by the organization. Google is one organization that is synonymous with internet as it is the largest search engine company. ...
l cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors. Business organizations using a differentiation strategy provide a unique product or service offering that is unmatched by the competitors in the industry segment. Firms using such a strategy normally charge a premium for their uniqueness in the product or service offering and generate their core competence based on their innovations. Focus strategy involves targeting a very core and niche consumer segment and providing services that tend to cater to the very specific needs of the customers (Botten, 2007, p.263). Bowman’s strategic clock (refer annexure 2) also includes the above dimensions of Porter’s strategic model in addition to the inclusion of competitive rivalry within the industry (Drews, 2010, p.8). In the present study the choice of Porter’s generic strategies has been selected because of the fact that Google has a large number of business units and the framework of the generic model proposed by Porter would help in a better understanding of the business strategies of Google. Porter’s generic strategies would not only help analyse the past and present strategies but would also give an idea about the future course of strategic endeavours that would be pursued by the organization. Analysis and Evaluation of Google Strategy Google is one organization that is synonymous with internet as it is the largest search engine company. In addition to search engine that constitutes the bulk of its business, the company also has many other business units that includes video streaming, online social networking etc. The main source of revenue for the company comes ...Download file to see next pagesRead More
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