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Google experience in different country - Essay Example

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Google’s Country Experiences: France Germany, Japan Date Google’s Country Experiences: France Germany, Japan Executive Summary Google is the largest search engine in the world with billions of pages indexed. Today, Google provides over dozens of services in different languages and dialects…
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Download file to see previous pages Some countries, though, do not have preference to access it for different reasons, ranging from cultural heritage and leading technology. For instance, Google France, German and Japan contested Google’s applications including its ability to address censorship and prolific advertisements. Likewise, these countries contest the use of digitalise books from American universities, which are actually supported by the American culture. To counter unprecedented Google dominance in the global sphere, each country created their own search engine with appropriate government investment. In France, the Franco- Germen project Quaero ensued in 2005.Then, in 2007, the Germans decided to develop their own project, Theseus. Finally in Japan, the Grand Voyage Project was developed in 2005 in response to the needs of the local population. All projects contained more visual imagines to beat Google; however, these countries’ investments are not substantial when compare to Google’s financial base. Google analysed the situation and put a lot of effort to adapt to the unique and sensitive cultural elements in order not to lose its global market share. The organization continues improving technology and invests in R&D centres around the world. Google learned from the past and evolving experiences with France, German and Japan that there is a strong need to adapt business practices in a host country to integrate values, norms and preferences imbibed in culture and to consider various government regulations. Introduction Google Inc., based in America, was created by two brilliant Stanford University PHD students Larry Page and Sergey Brin in 1998. Since then, Google has exhibited unprecedented growth by providing dozen of services and products, like fast and simple search engine, maps, web, communication and publishing, advertizing and many more. When Google used a Ranking system technology, the system not only looked for keywords, but also searched results based on the popularities and numbers of other web sites that were linked to the page. Google launched its IPO in 2004 that offered a 23 billion value market. Today, Google is one of the biggest company in a country with a value market of about 200 billion. http://blogs.wsj.com/deals/2011/11/03/groupon-is-the-biggest-internet-ipo-since-google/ The money Google makes is from two main source ads (21 billion of revenue in 2008) and selling technology to other sites. When users look for some information in the Google website they can see organic result and advertisements (sponsored links). Through 2001 to November 2011, Google made about 105 acquisitions, including the video sharing service YouTube, and online advertising company,By 2000, Google became the world’s largest search engine with billion-page index where users could search information in 10 different languages. Remarkably today, they offer their applications in 150 languages and dialects. 1.Q. How does a search engine work and make money? The search engine of Google is a powerful tool. Google uses a special algorithm to generate search ...Download file to see next pagesRead More
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