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Case study analysis - Term Paper Example

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Google’s Comparative Management Contents Introduction 3 Cultural Dimension of Google 3 Revenue Earning Potential of Google 5 Google’s International Operations 6 Competitive Parameters of Google 8 Conclusions 9 References 10 Introduction Google was founded in 1998 by Sergey Brin and Larry Page, two Stanford graduates…
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Download file to see previous pages Google was one of the pioneers to introduce easy and fast search. There technique of PageRank gained them more popularity. PageRank was used to measure the importance and relevance of a website based on the back links the site had from other famous sites. The AdWords introduced by Google gave many companies to advertise their products and website on web. AdWords gives the client the ability to select the relevant key words they prefer. Whenever these key words appear in the search the websites which have chosen these keywords will be displayed. Google has been able to change the concept of viral marketing altogether (Google’s Country Experiences: France, Germany, Japan, 200). Cultural Dimension of Google Google has been able to change a lot of traditional corporate work culture. Google has always promoted work with fun concept. They believe in keeping their work place playful yet efficient. Google management does not believe in serious nature of work, they believe that it is only when the employees are happy that they will be more efficient and creative in their work. When Google went for global expansion, their offices in all the countries had the work culture. The employees were never asked to come in formal attire. The aesthetics of the offices all over were also done with a casual attitude. Where other corporates promoted business like attitude in all their aspects, Google stuck to their core belief that work can be fun. It was a little difficult for employees in countries like Britain and other European Union countries to adapt to Google’s work culture. The informal way of conducting themselves in work place is an alien thing for these countries that associate work with serious attitude. Google has been known to promote ethnic expression at work place (Hamen, 2003). The Google management encourages their employees to mingle with each other. They encourage people hailing from different countries and communities to interact with each other. This helps the employees to broaden their thought process. The set up in all Google offices is done in such a way that all employees have their meals together in cafeteria. Google also is famous for encouraging women employment in many countries to promote gender equality. The employees are provided with all the facilities like food, massage parlour and pool table etc. in the office complex itself. However, Google does stress enough importance on performance also. All employees are expected to perform to the best of their capability. The raise and promotions are based on the performance of the employee. An employee who is able to perform brilliantly while having fun is an ideal employee for Google. Google does not want its employee to lose focus from their jobs. The facility provided by them is to facilitate more productivity not divert the focus of the employees. The rapid growth of Google in different countries confirms the business viability of their unconventional ways. The business model of Google has raised many objections in many countries. Many countries like France and China do not agree to their business model. Google had to modify many of the original products they offered to accommodate country specific demands and laws (Google’s Country Experiences: France, Germany, Japan, 202). Revenue Earning Potential of Google Focusing on the revenue earning dimension of the company it is found that in the previous days Google used to ...Download file to see next pagesRead More
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