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Case study on - Essay Example

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Introduction: Google is an innovative search engine which connects millions of people around the world with information and connectivity. It was founded in 1998 by Stanford PH.D students Larry Page and Sergey Brin. The main operational business in which Google is focused is online search…
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Download file to see previous pages The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful.""(
As a company Google holds the reputation of the pioneer company in website maintenance, and maintains a website which is one of the most popular in demand. It serves the need of a five year old as well as fifty year old. The search engine has attracted interest of great number of internet users because of its simple design and user-friendly interface. Google has been able to achieve this by maintaining an index of more than 8 million web pages on the web. The versatility of the search engine has appeal to wide range of customers and any one with an Internet connection can use this website to search for information. Google has achieved the status of brand name search engine because of its popularity, ease of use and the wide indexing of categories. The user interface is user-friendly and has versatility and appeal to hundreds of languages worldwide. It is also a very popular advertising medium for other sources, and this is the main source of revenue. "The company generates revenue through the advertising programs. The advertising program consists of advertisers advertising with Google and then Google uses its search technology selecting which web page should host the ad. Every time someone clicks the ad revenue is shared between Google and the publisher of page where the ad is being hosted." ( Revenue is also accumulated through Google Search Appliance, which is hardware and software solution that companies can use to implement Google search technology to their internal and external information. Google maintains a very efficient network of support in 14 countries with 25 sales offices spread out in major locations.. Apart from providing support to existing users there exists direct sales teams. These teams target advertisers with large advertising budgets and are more in a role of relationship building than one off sales. (
Google has been primarily recognized as company with primary interest and focus in the area of web content. Google had made attempts to diversify its umbrella with experimenting interest in other markets like radio and print publications. This is confirmed by the fact that in 2006, Google announced its first purchase of a radio advertising company "dMarc", which provides an automated system that allows companies to advertise on radio. (Levingston, 2006) Google is making strides to combine tow niche advertising media-the internet and radio. This strategic union of the two synergistic media streams combined with Google's ability to penetrate and focus on the tastes of the consumers, is an invincible attribute of the company. In the process of diversification Google has also focused on selling advertisements from his advertisers in offline newspapers and magazines. They have been filling unsold space in the newspaper that would normally have been used in for ...Download file to see next pagesRead More
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