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Competitive Intelligence: Google Inc - Essay Example

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“Competitive intelligence will not only help you identify and monitor the competition, but you can expand competitive intelligence to monitor issues that profoundly impact your organization (such as deregulation, technology, social changes, etc.)” (Organizing the Competitive Intelligence Effort, n.d.). …
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Competitive Intelligence: Google Inc
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Download file to see previous pages For example, Apple conquered the consumer electronics market with the help of a series of innovative “I” series products such as iPhone, iPad, iPod etc during the beginning of twenty first century. Same way, Facebook conquered the IT industry with the help of its social networking site. These successes opened the eyes of the competitors widely and they started to introduce innovative products. For example, Samsung’s Galaxy S2 and S3 smartphones are the answers to Apple’s iPhone whereas Google+ is an answer to Facebook. “Without some form of competitive intelligence in place, strategic decision-making will run the risk of being too inward thinking” (Organizing the Competitive Intelligence Effort, n.d.).
“The process of competitive intelligence will require substantial support from senior management since it must become an integral function within the organization” (Organizing the Competitive Intelligence Effort, n.d.). It is not necessary that the top management always act wisely in demanding situations. It is impossible for middle managers to take independent decisions on critical matters. In short, the success of competitive intelligence rest in the hands of top management. ...
It is not necessary that the top management always act wisely in demanding situations. It is impossible for middle managers to take independent decisions on critical matters. In short, the success of competitive intelligence rest in the hands of top management. Another disadvantage associated with CI is with respect to the costs. In other words, gaining CI is an expensive act. It should be noted that different channels are necessary to gather accurate business information. Moreover, the authenticity of the gathered information should be verified before taking any actions. It is quite possible that the gathered information and analysis lead towards wrong interpretations. Since accurate statistics is not always guaranteed, there is a risk that Google might end up getting information, which is misleading to the company. Another disadvantage of CI is the intensification of trade wars. At present, plenty of trade wars such as Apple vs Samsung, and Google vs Facebook are going on because of the efforts of companies to conquer market with the help of CI. Competitive Intelligence (CI) at Google Rachel Hand presented a chart of some volatility and changes in search engine business that occurred in a short period in 2011 (See the chart given in the next page). From the chart given below it is evident that many changes occur regularly in the search engine and computer market from time to time. No company, however big it may be, can guarantee success in the ever-changing business world. Therefore, it is imperative for Google to continue to maintain its lead by examining issues and making changes were necessary. Changes in Market Share in February and March, 2011 (Hand, ...Download file to see next pagesRead More
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I didn’t know how to start my essay. "Competitive Intelligence: Google Inc." helped me out a lot! Especially the list of resources was valuable.
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