The Success of Google Organization - Research Paper Example

GOOGLE Google is an organization made up of determined and smart people who learn via the thorough and wide Google experience. Even though Google is made up of people from dozens of different cultures and languages but the visions and goals of the company are persistent and are focused on the world-wide audience Google serves. Everyone at Google Inc encompasses each other’s ideas and goals towards one prime objective- the success of Google (Brin, Sergey, and Larry Page). This successful journey of Google began in 1997 when Sergey Brin and Larry Page decided that the Black Rub search engine they were currently using at Michigan University needed a new name. That was when Google was born. Several days of brainstorming resulted in a name called ‘Google’ which is still used today. In august 1997, a $100,000 check was signed by co-founder Andy Bechtolsheim for Google Inc. which didn’t have any existence yet. Google’s first work place was established in Susan Wojcicki garage in the following September. On September 4, Google filed for incorporation and after that, Sergey and Larry opened a bank account in Google’s name and deposited the check signed by Andy (Brin, Sergey, and Larry Page). In December 1998, Google was reported as a search engine for Top 100 Web Sites for 1998. In 1999, the garage office was abandoned by Page and Sergey to move to 165 University Avenue located in Palo Alto with a team of eight employees. The first non-engineer, Omid Kordestani joined in May 1999 as a salesperson. In August 1999, Google Inc. moved to its first Mountain View area at 2400 E. Bayshore. It was few miles from Stanford University which is north of Silicon Valley, Santa Clara, Sunnyvale, and San Jose (Battelle, John; pgs 130-140). In 1999, Google realized that its search engine can exist on its own, and emphasize on something that most competitors were reducing focus on – a total emphasis on search and no cluttered homepage. The logo was a bit ugly at that time but this problem was solved in 2000.  On April 1, 2000 Google came up with Mental Plex which introduced the capability of Google to read a person’s mind as he or she visualizes the search results he or she wants. In May 2000, first ten languages of Google.com were released. First Webby Award was given to Google as Technical Achievement (Vise, David A, and Mark Malseed; pages 30-40). June 2000 marked Google’s partnership with Yahoo to become Yahoo’s default search engine. The first billion URL index was also announced in this month and Google became world’s biggest search provider. Google survived the contagious Y2K bug in 2000 and was named the ‘Best Search Engine’ by Internet Life Yahoo. In September, 2000 Google Inc began to offer other languages such as Korean, Japanese, and Chinese; thus bringing the total count of languages that Google offers to fifteen. The AdWords was launched with three hundred and fifty customers in October. This self-service advertisement program gives online activation with credit card, performance feedback and keyword targeting. Google Toolbar was released in December 2000 which makes it easier to search without actually visiting homepage of Google.com (Vise, David A, and Mark Malseed; pages 30-40). In 2001, Google Inc. came up with new services such as Google Web Directory, Google Groups, etc. 2001 can be considered the year where everyone in the world knew Google; however its growth has been rapid since its growth. Google began to show how many pages you have searched above the search box (this feature did not survive though). In February 2001, first public acquisition of Google was taken by Deja.com which is an archive of 500 million user net discussion. Google was now offered in twenty six different languages and image search was launched giving an access to about two hundred and fifty million pictures. First international office was opened in Tokyo (Vise, David A, and Mark Malseed; pages 100-120). In August 2001, Eric Schmidt became the Chief Executive of Google Inc. Larry became the president of products, and Sergey of technology. In October 2001, Google established a partnership with UOL (Universo Online) which made Google available to millions of Latin American people. In December 2011, the price index of Google grew to about three billion web papers (Kraynak, Joe. Google. Hoboken; pages 89-100) In the February of 2002, Google aligned with Klingon as it began to serve as seventy two of language interfaces. The first Google hardware was introduced in February too which is a yellow box with ‘Google Search Appliance’ written on it which any business can plug into computer network to allow for search abilities for its own files and papers. AdWords was replenished with new cost-per-click costing. Google also introduced blue tabs on the top of search box. The first web blog started in 2002 also which became popular among the customers (Kraynak, Joe. Google. Hoboken; pages 89-100) On April 1, 2002 the pigeons’ power was introduced by Google on its search results. A set of API’s was released in the following month as well which enabled to developers to search two billion web pages and files including Perl, Visual Studio, and Perl. A partnership pact was signed by AOL in May which offers Google sponsored links and search to thirty four million customers using AOL.com, CompuServe, and Netscape. A Google lab was also released in May which is a place to try beta technologies fresh from Research and Development team. During the September of following year, Google News was launched with forty thousand novel sources. The first Australian office opened in Sydney in October 2002. The Google Product Search opened in December 2002 which was known as Froggle at that time where you can search for products to purchase (Scott, Virginia A. pages 40-100). Google was voted to be the most useful Word of the Year by American Dialect Society in January 2003. In February 2003, Google acquired Pyra Labs by Blogger creator. A novel content- targeted advertising service was announced by Google in March of 2003 which enabled both large and small publishers to access the huge advertisers’ network of Google. After a few weeks, Google acquired Applies Semantics, who also protects AdSense service (Scott, Virginia A. pages 40-100). In April 2003, Google Grants was launched with its one of a kind advertising program for non-profit firms to run advertisements for the cause. Registrations for programmers began in October 2003 to compete for both recognition and cash prizes. These coders are allowed to work with C#, C++, VB.NET, or Java. In December 2003, the Google Print was launched which later came to know as Google Book Search, by the name it exists today. In 2003 however only small excerpts from the book were available in search engines (Scott, Virginia A. pages 40-100). 2004 was the beginning of Google moving into social networking as Orkut launched a way for Google to enter this arena. In 2004, Google removed the tabs on top of search box, so that page was made simpler and company was made public. Now Google offered a list of links such as Images, Web, Froggle, Groups, with no Directory and a ‘More’ link was added to list of services by Google. This advancement was liked by many people and is still loved by millions of people worldwide. (Scott, Virginia A. pages 40-100). In February of 2004, Google’s search engine had six billion items, with 4.28 billion web articles and pages and about eight hundred and eighty million pictures. In March of 2004, Google Local was introduced which is still offering pertinent neighborhood maps, business listings, and directions to the area. But later it joined with Google Maps. On 1st of April, 2004, Google announced a new research endeavor called Googlelunaplex which was on moon. The opening price of Google Inc on the stock exchange was $85 per share of Google Inc when it first listed shares to public in August, 2004 (" Our history in depth "). In September 2004, more than hundred Google domains were introduced. Today, the list is beyond one fifty. In October of the following year, first office of Google opened in Dublin, Ireland with around one hundred and fifty multilingual Google employers. Google SMS Service came into existence during October as well by which you can send your text search queries to GOOGLE or if you want to send with your cell device then to 466453. October was the most happening month with Google Desktop search as documents and files on hard drive can be searched with Google technology. Google Scholar was launched too giving an access to scholarly literature. In December 2004, Google Book Search (former Google Print Program) extended to libraries of Stanford, Michigan University, and Harvard via digital screening partnerships (" Our history in depth "). A milestone in picture search was accomplished in February 2005 with 1.1 billion images on the index. It was this February that the famous Google Maps was born. In March 2005, code.google.com was launched which provided a new area for developer associated resources with APIs. Urchin was purchased in March as well which is a web analytics company whose technology can be used to make Google Analytics. During the April of 2005, first Google Maps for Europe is launched which is actually for United Kingdom. Now Google Maps is available with new features of directions and satellite views. Google Local moves to mobile devices as well with SMS driving directions. The My Search History was launched in Labs which allows view of all Google searches and web pages you have visited anytime (" Our history in depth "). During this April of 2005, Site Targeting was also launched by Google in which the AdWords feature is now given to Advertiser giving them the power to better target their audience according to customer specifications. During May of the same year, Blogger Mobile was introduced by Google which enables bloggers to make use of cell phones to both send posts and pictures to their blogs. Google Scholar also received support during the same month for institutional admission as now searches can locate articles within the institution own libraries. iGoogle, the personalized homepage of Google, was also introduced which is specially for people who wish to customize their homepage according to their own desires (" Our history in depth "). In June 2005 Google Earth was made public so that it can be used by the general audience all over the world. This tantalizing innovation is a satellite which is both a mixture of imagination and reality; and makes use of 3D terrain and buildings with mapping abilities which works in collaboration with Google search. The API for Maps was also released where developers can now entrench Google Maps on several kinds of mapping sites and services. The Personalized Search unveiled in this month in Labs by which search history can now reflect a person’s own interests. The size of Google index doubled from 2004 and ‘business Solutions’ was eliminated from Google (" Our history in depth "). In August 2005, Google launched Google Talk which allows you to IM or talk to your friends easily and quickly by using a PC’s microphone and a speaker for free. In November 2005, Google Analytics was released which was previously called Urchin for calculating impact of marketing campaigns and websites. In December 2005, Google transit was launched in Labs so now people in Portland, Oregon will be able to plan their trips at one site on public transportation. Gmail for mobile was also introduced in US (" Our history in depth "). In January of 2006, Google acquired dMarc which is a digital radio advertising firm. The local domain version of Google, Goole.cn begins operating in China during the same month. Picasa photo editor was introduced by Google in the same month in twenty five different languages including Vietnamese, Polish, and Thai. Gmail chat was released in February 2006 making use of instant messaging tools from the feature Google Talk. In March 2006, Writley was acquired which is a web-focused word processing software that then became the foundation for Google Docs. Google Finance was also created during same month (" Our history in depth "). Following the custom, a new product called Google Romance was unveiled on April 1st, 2006. Google proclaimed Google Calendar with group features and sharing and Maps were released for Germany, Spain, and Italy. Google Trends was released in May 2006 which visualized search popularity over a certain time period. Picasa Web Albums was introduced in June 2006 which allowed Google to share and upload pictures online. Now, Google was officially introduced as a ‘verb’ by Oxford English Dictionary. iGoogle, Gmail, and Google news became available in 8 different languages in June 2006 bringing the interface number to forty (" Our history in depth "). The free citywide Wi-Fi was introduced in August in the area of Mountain View. The Google Books Library Project was inaugurated in hundred libraries on ten campuses of California University. Google also began to offer PDF downloads in public domain by its Google Book Search service in August 2006. Documentation of Google news search was introduced in September 2006 with more than two hundred years of historical documents. The wed-focused application Spreadsheets and Docs was released in October as well. Jot Spot was also acquired during the same month which later came to know as Google Sites (" Our history in depth "). Decade after the inception of Google, the Google homepage envisages a dramatical metamorphosis. The navigation changes its place from above the search engine bar to the top-left corner of the page just like Google News or Google Image Search. The motto of Google is ‘universal search’ which takes into account blogs, images, etc into one single experience. January 2007 marks the partnership of Google with China Mobile which is world’s biggest mobile telecom carrier, and caters internet search and mobile services in China (" Our history in depth "). February 2007 was one eventful month in the history of Google. Google Spreadsheets and Docs became available in 11 more languages such as Traditional Chinese, Korean, Turkish, Simplified Chinese, Italian, French, Spanish, Polish, Russian, Portuguese (Brazil), and Dutch. Google Maps was released in Australia which gave competition to mobile ability and business results. Gmail was opened for everyone on 14th February 2007 which was only accessible on invitation formerly. The traffic information was also introduced in this busy month of February for more than thirty cities of United States (" Our history in depth "). Following the tradition, on April 1st Gmail Paper Archive and Toilet Internet Service provider was introduced in New York Office and 8 more additional languages were added to Blogger with languages totaling to nineteen. Google Hot Trends was launched in May 2007 with hundred active queries, viewing what people might be looking for at that instance. Google Gears was also introduced in the same month which is an open technology source for making offline web software (" Our history in depth "). In June of 2007, Google maps were officially placed on Apple iPhone and YouTube becomes accessible in nine different domains: Italy, France, Brazil, Japan, Poland, Netherlands, Spain, United Kingdom, and Ireland. Several green initiatives were introduced during the same month such as Googleplex and RechargeIT and Climate Savers Computing Initiative. Google Earth Outreach Program was also introduced which is specially focused on nonprofit organizations to support their causes (" Our history in depth "). Postini was acquired in July 2007. Google Finance became available in the same month in Canada for the first time and Google Apps was made available in twenty eight languages. In August, 2007 Sky launched inside the Google Earth together with layers for virtual galaxies’ tours and constellation information. In September 2007,’ Presently’ which is a novel application for slide presentations was added to Google Docs. Subsequently Google Reader became available in multiple languages. In October, Google partnered with IBM on supercomputing initiative to allow students to work on computing challenges on internet scale. In November 2007, Android systems, the first open podium for cell phones, association with other firms were announced (" Our history in depth "). In the February of 2008, a feature which directs direction of query was introduced. A refurbishment of Jot Spot acquisition, Google Sites was enabled to make collaborative websites with documents, videos, and calendars embedded. The Open Social Foundation was also announced alongside MySpace and Yahoo which is a non-profit organization designed to give operational guidelines and transparency around software for the purpose of social computing. April 1st, the day when Google has a history of introducing new things, was the most eventful day of the year in 2008 again. New feature of Google known as Google Earth was launched integrating Street View and twelve more languages. Google Finance China was also introduced during the same month as Chinese investors to get mutual fund data as an outcome of association between Shanghai and New York teams (" Our history in depth "). In May 2008, Google translator added ten more languages which include Czech, Finnish, Danish, Bulgarian, Croatian, Norwegian, Romanian, Swedish, Polish, and Hindi totaling twenty three in number. Google Health was released to public which allowed people to securely store, collect, manage health information online and medical records. Also, several blog posts were introduced in this May 2008 which explained many features of good search outcomes on Official Google Blog. In June 2008 Google Site Search was launched in which site owners can facilitate the Google powered searches on their respective websites (" Our history in depth "). A novel version of Mobile Maps debuts, putting the Google Transit directions on cell phone was made available in more than fifty cities globally. In July 2008, downloadable iPhone app which highlights My Location and word suggestions for rapid debuts with Apple 3G iPhone. In August 2008, the street view was made available in many cities in Australia and Japan which first appeared in Europe and North America. In the month of September, an upgrade for Picasa was introduced by Google which included new tools for editing, easier web syncing and a movie maker. Simultaneously, Picasa Web Albums was updated with a novel aspect of ‘name tags’ of people in pictures. The feature of Google news Archive, also introduced in the same month, allowed for many new and old newspapers to be made searchable and accessible online by coming in a partnership with publishers of newspapers to digitize the millions of news archives (" Our history in depth "). In October of 2008, Google Earth for iPod and iPhone touch was launched with geo located Wikipedia articles and capabilities to slant the phone for 3D view. In the December of 2008, the Street View coverage increased to double in United States inclusive of several states which were never a part of Street View such as North Dakota, West Virginia, Maine, and South Dakota. A partnership was established with publishers to digitize the millions of articles available on magazines and making them accessible on Google Book Search. Google Friend Connect was introduced during the same month to assimilate social features into the life of people all around the world (" Our history in depth "). In 2009, YouTube Channel was launched by Vatican, providing the updates from Catholic Church and Pope together. Measurement Lab was also proclaimed by Google in January of 2009 when an open platform was raised to provide tools for broadband connections. February marked the launch of Google Earth’s latest version which was a new aspect that gives a 3D look at the floor of ocean with details about largest natural resources of the world. Google Latitude was also introduced in the same month which is a mobile feature together with iGoogle gadget that allows a person to share location with people you love; and see the location of your friends who wishes to share their location with you. In March of 2009, Google Voice was introduced to Grand Central users. This application enhances the way people use their cell phones, with features such as archive and voicemail transcription. During the same moth, a feature was launched in Gmail that makes it very easy to type messages in Malayalam or Hindi or any other Indian languages (" Our history in depth "). On 1st April, 2009 the prank played by Google was CADIE which is called ‘Cognitive Autoheuristic Distributed-Intelligence Entity’ who was able to take over most of Google’s products before destructing it. Later in the following month, Toolbar Labs was introduced and Google Labs was redesigned. During May of 2009, Sky Map for Android technology was introduced with new features such as rich snippets and Search Options panels in search results. In June 2009, new ways were brought in to customize the iGoogle page such as the iGoogle Showcase which helps people see the homepages of their celebrities, add gadgets, and add more to those pages on individual bases to add natural themes. A search option for Google Images was also launched in this year in July to make it much easier to find pictures you might need. Languages such as Icelandic, Macdonian, Swahili, Belarusian, Afrikaans, Yiddish, and Welsh were added to Google Translator in August of 2009. In October 2009, an agreement was signed with Twitter to allow for their updates in the search results (" Our history in depth "). In the January of 2010, Nexus One was introduced by Google which provides people an exemplary Android on cell phones. Google Docs was also updated in the same month. The novel approach to business in Chinese market was not to censor anything as now nothing could be censored on Google.cn but Google is still trying to find a search engine which is uncensored and unfiltered. During the same year, Google Buzz came into existence which is a novel idea to begin conversations about interesting things such as web pages, photos and videos which were built into the Gmail feature for cell phone. Aardwark was acquired in the same year by Google Inc (" Our history in depth "). Picnik was acquired by Google in March 2010 which is a site that enables you to edit pictures. A new feature such as Stars in Search was introduced too which makes it much easier to rediscover the preferred web documents. Google Apps Marketplace came into existence in March 2010 as well which is an online store for incorporated business applications that pertains customers of Google Apps to simply deploy, manage and discover the applications that go along with Google Apps. On April 1st, Google changed its name to ‘Topeka’ to pay homage to Topeka, Kansas, the city which changed its own name to Google as effort to bring the experimental fiber network to Topeka, Kansas (" Our history in depth "). In May 2010, Google acquired AdMob, which is a mobile display advertising company. In June of 2010, Google brought in the feature of personalization where anyone can personalize their own Google home page according to their wish. The Google News homepage was redesigned to make the news’ views much more relevant and also easier to share the most tantalizing stories of you time. The new index of web searches, Caffeine is now able to give fifty percent fresh outcomes for the web searches as compared to last index used by Google and has biggest web content collection (" Our history in depth "). In July 2010, the application of Google Apps was introduced for Government as the latest Google Apps edition which has the same Google applications offered to both everyday users and businesses, with exact measures to address security needs and policy of the public sector. In September 2010, a browser which is 3 times faster than original Google Chrome. In October 2010, a Place Search was enabled by Google letting people search around different places to look and find what they really wish to find. Google Instant Previews can now give a snapshot of whatever people are clicking from November 2010 (" Our history in depth "). The tree dimensional feature of Google Earth was also a benevolence of 2010 with Google Voice debuts on most smart phones and iPhone. Editing via Mobile was also a feature introduced in November 2010. Hotpot also becomes a part of Google in 2011 which was officially launched in 2010. The latest version of Android, Gingerbread was born in December 2010 too. The Chrome Web Store for businesses was pioneered and Chrome OS notebooks as well (" Our history in depth "). In the January of 2011, Larry Page became Google’s Chief Executive. In the middle of turmoil in Egypt, Google launched a Speak to Tweet in which you can dial a phone number, leave the tweet as voicemail and Google can tweet it on twitter for you without having to have a cell phone number. In February 2011, Google Social Search came into existence with more detailed and social outcomes from the people you interact with based on their importance. A new algorithm for search was initiated that affected around 11.8% of all the queried to further enhancements in the search results (" Our history in depth "). In March 2011, Instant Previews came on cell phones as well with Google Maps navigation now takes you around traffic so there is more time in waiting and finding places. Google for Nonprofits is also an endeavor of the same time as it was to assist United States based non profits organization make a bigger difference. Kansas City, Kansas was chosen as first city to get the advantage of ultra high-speed Goggle’s broadband network which was intended to provide Internet access hundred times much more speed than what most Americans today have. Two new domains of Google were established in the same month of March in Tunisia and Iraq (Sutherland, Adam; pages 30-60). The first airline data firm ITA was acquired by Google in April 2011. A sneak peak was provided in Google Wallet in May 2011 which enables you to tap and pay and use the phone as wallet. Admeld was acquired by Google in June 2011 to assist the major publishers get most of major metamorphosis and increasing display ad landscape. Voice and image search was also introduced in the same month and Instant Pages as well which gives top results in background while a person is just selecting what to click on. Google plus Project was also a blessing of this month and all the products were made over again (Sutherland, Adam; pages 30-60). July 2011 marked the two step verification program which is now available in forty languages in one fifty countries to assist the Google Accounts secure. Motorola Mobility was also acquired by Google Inc. in August 2011. Games begin to indulge in Google Plus. Subsequently the blogger also receive a makeover. September was a month of great success for Google as the Android went to assist the tasks performed at International Space Station such as capturing the video footage and recording the sensor data. Zagat was taken over in this September as well. The Big Picture is also an endeavor of this month on Google Green which positioned Google as environmental friendly (Sutherland, Adam; pages 30-60). In October 2011, one billion download marks was reached by Google and latest version of Google Translator was also an achievement of this month. This version included Conversation Mode which allows you to translate the speech in fourteen languages back and forth. In collaboration with Samsung, Galaxy Nexus was designed in the same month with Android 4.0 known as Ice Cream Sandwich. In Tunisia, the Talks channels allowed the Tunisians to allow for questions to the political candidates in proceedings of landmark’s free elections. Several other updates became part of Google plus in the October of 2011 (Google; pgs 100-140). In November of 2011, Gmail was redesigned which featured the new HD themes, conversations, smart routing and many other amazing features. Hajj, the largest pilgrimage on Earth was telecasted live on YouTube in November 2011. Google Gobbler also allowed you to make your own home page to rejoice Thanksgiving in United States n November 2011. Mapping the indoors was a new frontier for Google also introduced in 2011 which also hosted Google Maps for Android Beta. A novel Google bar came into existence which allows any individual to find a new way for all of the Google’s services (Google; pgs 100-140). Google.com/elections were held for one-stop shop for trends, news, and also online tools for the elections in 2012 held worldwide during that year. Search plus Your World which is the next step to be to change Google search engine comprehends not just the content of the website but also relationships and people. Google Inc gave a ‘doodle’ to Adam’s Family creator on his hundredth birthday. United States President Barack Obama after State Union used a hangout and Google Plus to give answers to the questions that citizen asked him directly. In 2012, Google Earth 6.2 was hugely improved to allow for Google plus tool for sharing and makes a seamless globe out of all of the former photographs’ patchwork (" Our history in depth "). References Battelle, John. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio, 2005. Print. Brin, Sergey, and Larry Page. Google. Mountain View, CA: Google, 1998. Internet resource. Google. Creative Paperbacks Inc, 2011. Print. Kraynak, Joe. Google. Hoboken, NJ: Wiley Pub, 2005. Print. " Our history in depth ." Google Company. Google, n.d. Web. 15 Mar 2013. . Scott, Virginia A. Google. Westport, Conn: Greenwood Press, 2008. Print. Sutherland, Adam. Google. London: Wayland, 2011. Print. Vise, David A, and Mark Malseed. The Google Story. New York: Delacorte Press, 2005. Print. Read More