Counterfeiting and Pricing in China and UK - Dissertation Example

? Counterfeiting and Pricing in China and UK of the of the of the Acknowledgement After completing thisresearch work successfully I would like to pay my sincere thanks to my friends, and other family members who have always prayed for my success. In addition, I would also like to thank for the help and assistance given to me by my group and teachers during the preparation of this research work. It would not be possible for me to do this work without the prayers of my parents and sincerest advices I received from my teachers and friends. Abstract The form of consumer fraud is product counterfeiting in which product is sold claiming to be a product that it is not. The lack of regulatory capacity makes manufacturing of unauthorized products possible and products that are high in demand made on similar design and branded in a way that make them distinguished from original product. The counterfeit products sell in parallel markets or introduced in authorized supply chain. These products make extreme profits because of no overheads of licit products and this is the reason that these products are very price competitive. Counterfeit products in UK causing lower profits, lost sales, and brand trust affect legitimate businesses. In this study, customers’ perspective is investigated by conducting a qualitative study involving primary research comprising of a survey questionnaire. Responses were collected from 100 customers shopping in London. Findings suggest that China is the largest manufacturer of counterfeit products. Moreover, customers in the UK most buy counterfeit products because of their unawareness or inability to differentiate between genuine and counterfeited products. In addition, low saving and unaffordability of luxury items lead them to buy counterfeit products. Table of Contents Acknowledgement 3 Abstract 4 Table of Contents 5 Chapter 1- Introduction: 7 1.1 Chapter Summary: 7 1.2 Background: 7 1.3 Rationale: 8 1.4 Research Objectives: 8 1.5 Research Questions: 8 1.6 Presentation of Research: 9 Chapter-2: Literature Review 10 2.1 Introduction: 10 2.2 Counterfeiting vs. High Street Fashion: 10 2.3 Mass production of Counterfeit Products: 11 2.4 The Professionalization of Genuine Shop: 11 2.5 Consumer Behavior: 12 2.5.1 Psychological Influences: 12 2.5.2 Personality: 13 2.5.3 The important of uniqueness in genuine market: 13 2.5.4 Gender and Self-image: 14 2.5.5 Attitudes towards fake and genuine products: 14 2.6 Conceptual Framework: 15 2.7 Conclusion: 15 Chapter-3: Research Methodology 16 3.1 Introduction: 16 3.2 Research Value: 16 3.3 Research Methods: 16 3.4 Sampling Methods: 17 3.5 Ethics: 17 3.6 Analysis – limitations: 17 Chapter 4- Findings: 18 4.1 Introduction: 18 4.2 Findings: Primary Research 18 Research Question 1 18 Research Question 2 19 Research Question 3 21 Chapter 5- Discussion and Conclusions: 23 5.1 Introduction: 23 5.2 Overall Summary: 23 5.2.1 Conceptual Framework: 24 5.3 Recommendations for Future Work 24 5.5 Recommendations for Luxury Brands/Shops: 25 List of References 26 Appendix: Survey Questionnaire 29 Chapter 1- Introduction: 1.1 Chapter Summary: This chapter gives introduction of the research conducted for counterfeit products in China and UK. Background of this research is given in this chapter including the research questions that will be discussed in this research. Research aim and presentation is also given in this chapter for the better understanding of the research. 1.2 Background: The form of consumer fraud is product counterfeiting in which product is sold claiming to be a product that it is not. This is different from violation of copyright as it is based on organized group of activity so that maximum profit is achieved (UNODC 2010). The lack of regulatory capacity makes manufacturing of unauthorized products possible and products that are high in demand made on similar design and branded in a way that make them distinguished from original product. The counterfeit products sell in the parallel markets or introduced in authorized supply chain. These products make extreme profits because of no overheads of licit products and this is the reason that these products are very price competitive (Cho, Fang and Tayur 2011). Because of this competitive edge, counterfeit products are common than original products in some part of the world. Counterfeit products in UK causing lower profits, lost sales, and brand trust affect legitimate businesses (Grossman and Shapiro 1988). The government of UK is also affected because it sees lower tax revenues and high spending on health services, welfare, and prevention of crime. The companies in UK are cutting jobs and reducing their investment leading lower economic growth due to counterfeiting (BASCAP 2009). 1.3 Rationale: This study is conducted to determine factors affecting buying behavior of consumer when buying counterfeit products and luxury brands. The study also examines the effect of counterfeiting and piracy on the people living in UK. The study is helpful for students to understand the impact of counterfeit products on consumers and global economies. For an appropriate result, a survey questionnaire is used in which responses from 100 people are included to get their views on using counterfeit products. 1.4 Research Objectives: The objective of this research is to evaluate the effect of counterfeiting on consumers of UK and the influencing factors of buying behavior of consumer when considering between counterfeiting products and luxury brand. This research also examines the extent of consumer when consider using counterfeiting products over luxury brands. 1.5 Research Questions: Research questions are set in accordance with the research objective set above and following questions are set to be addressed by performing an analysis on counterfeit products: Q.1-How do counterfeiting and piracy affect consumers living in UK? Q.2-What are the key influences factors t buyer behavior when considering between counterfeiting products and luxury brands? Q.3-To what extend do consumers consider using counterfeiting products than luxury products? 1.6 Presentation of Research: Chapter 1 - Introduction: The first chapter comprises of the background of the topic, research aim, and research questions. Chapter 2 - Literature Review: Second chapter of the study comprises of a complete literature review of counterfeit products in UK and China. Chapter 3 - Research Methodology: The third chapter shows the methodology adopted by the researcher while carrying out this research work. Chapter 4 - Analysis: This chapter discusses the findings of the research and compare them with the research questions. Chapter 5 - Conclusion: This chapter summarizes the findings and key points of the research and recommendations for future work and luxury brands are mentioned. Chapter-2: Literature Review 2.1 Introduction: This chapter contains the review of available literature for counterfeit products and pricing around the world and impact of counterfeiting on original product is comprehensively described in this chapter. Different factors of consumer behavior are described in order to understand the mass production of counterfeit products and consumer attitude towards counterfeiting is explained with the help of previous studies. 2.2 Counterfeiting vs. High Street Fashion: In fashion industry, the ethics of counterfeiting relates to quality, profit issues, and credence and according to some fashion designers, these are the basic problems of fashion industry regarding counterfeiting. Some authors say that problem of counterfeiting is created by fashion industry itself and to solve this problem, fashion industry has to change itself. The figures of international chamber of commerce states that counterfeiting market is more than $350 billion, it is very difficult to enforce new laws against counterfeiting, and most of cases for counterfeiting are not prosecuted by courts (Doward 2004). High-end clothing, accessories and shoes are the most common sector of counterfeiting, as there are many goods that can be easily counterfeited. Most of the goods in high fashion are credence goods in which it is difficult for user to judge quality of the product before and after buying and their value can only be determine by faith given to customers by others. This is the main reason that credence goods are mostly copied goods for counterfeiting and they are easily exploitable. An argument in favor of counterfeiting is that most of high-end fashion goods are not accessible to majority of people and they are made for niche population. Counterfeits can hurt these brands by disassociating their products from specific people and make them accessible for mass audience (Turner 2011). 2.3 Mass production of Counterfeit Products: Counterfeit products are available in every shopping mall or complex in any country around the world and almost all well-known brands have identical counterfeit copies. This global phenomenon affects every industry, sector, and businesses from fake Cartier watches to BMW spare parts and LEGO bricks to Zara clothing. From handbags and watches to books and tennis shoes, from oil filters to computers, even whole car counterfeited nowadays. According to World Customs Organization, around 7% to 9% of global trade is based on pirated and counterfeit goods and it is estimated that counterfeit trade around the world exceeds $540 billion. China is one of the main producers of counterfeit products due to low cost labor and weak law of trademark and copyright (Nakra 2006). 2.4 The Professionalization of Genuine Shop: Counterfeiting is common in most shops for designer’s clothes and goods and if consumers want to buy genuine products, than it is important for them to buy from genuine shops. There are many counterfeit online designer shops for UK that are recently closed down as a result of investigation by Metropolitan Police but still there are many unseen counterfeit shops in UK and people should take measures to protect themselves from these scams. When customers buy online, the professionalism of website can give them an idea about the professionalism of cloth shop because well run sites give comprehensive facilities for online shopping. If consumer wants to go to a shop for buying, than it is evident that genuine shop will give them after sales service whereas most of counterfeit product did not give any warranty or after sale service (Footasylum 2011). 2.5 Consumer Behavior: Social, cultural, personal and psychological factors are influenced by consumer behavior in which cultural factors are social class and national culture, social factors include family and status, personal factors are demographics such as age, income, lifestyle whereas psychological factors includes variables such as social acceptance and materialism (Furnham and Valgeirsson 2007). This means that consumer behavior of buying counterfeit products is dependent on a set of variable in which any factor can influence consumer for buying. Counterfeit products are made by violation of patent laws and these products are influential in most of the developed and non-developed countries of the world (Bosworth and Yang 2002). People having high taste with limited budgets consider counterfeit products as an alternative to owe a luxurious product of a well-known brand. Loss of sales for counterfeiting is not an issue because consumers using these products have no intension to buy original products. In this situation, fraud and deception is not an issue because consumer is aware of the fake product (Chuchinprakarn 2003). 2.5.1 Psychological Influences: The psychological influence for buying counterfeit products can include social acceptance, personal image, and materialism. In social acceptance, two types of groups are influenced to buy counterfeit products .One group is membership group and other is aspiration group. Individuals in the membership group are influenced by his friends, family and colleagues; whereas in aspiration group, people are influenced by celebrities. In personal image, if someone has tendency to impress other, than he will like to purchase counterfeit goods with purpose to improve his self-image (Tom, et al. 1998). Materialism in consumer behavior is the attitude of customer towards image and money. Consumer having high level of materialism pays more attention on brand name therefore; they are more influenced to use counterfeit products (Prendergast, Leung and Ian 2002). 2.5.2 Personality: The variables of personality are very important in effecting customer decision making to buy counterfeit products (Pomazal and Jaccard 1976). These variables include integrity, purchase intension, and personal gratification. According to Kohler (1976) competence theory, the behavior of consumer is affected by the sense of justice and values like integrity will lower chances of the customer to view counterfeit brands in a positive manner (Assael 1995). According to planned behavior theory, purchase intention determines the purchase behavior that in turn determine by attitude (Rokeach 1973). If consumers attitude for counterfeit product is positive, than there is high chance that they will buy counterfeit products. Personal gratification is a sense of social recognition to get pleasure from finer products in life and if it is high, than person will be more aware of the appearance of fashion products (Penz and Stottinger 2005). 2.5.3 The important of uniqueness in genuine market: The international marketers must take aggressive steps to fight against counterfeiting and they can use patents, copyrights and trademark to take legal action against counterfeit products (FPQ 2012). Every country has its laws therefore international marketers must understand those laws and registration of their products should be made with authentic agencies of government. Product uniqueness is vital in encountering with counterfeiting and companies can make special invisible marking such as fingerprinting that can read by optimal scanners. Uniqueness can be made by holograms that prevent counterfeit products to reach marketplace but they are expensive and can also be counterfeited (Higgins and Rubin 1986). 2.5.4 Gender and Self-image: The users of counterfeit products are men who belong to middle class families and less influenced by family and friends, and strongly influenced by celebrities and tend to be materialistic (Grohol 2010). The proportion of men using counterfeit products is higher because they are less careful in buying and product quality is not an issue for them therefore, they are not willing to pay more for branded products. They use counterfeit products because these products have brand name and they are inexpensive. In contract, women tend to pay more attention on quality and brand loyalty therefore they are more selective towards counterfeited items (Belk 1985). 2.5.5 Attitudes towards fake and genuine products: Consumer buy branded products for two reasons in which one is physical attribute and other is brand image that are associated with product. The meaning is communicated to them about their self-image and improves their self-concept (Graham 1999). This is true especially for luxury products that are brought for much more than what they mean and what they are. The fake products may not completely fulfill all the physical attributes of original products therefore its image dimension is save but the difference of price is an advantage of counterfeit product. When consumer buys fake products, the purpose is to get prestige of the brand without paying more for it (Cordell, Wongtada and Kieschnick Jr 1996). 2.6 Conceptual Framework: This research is based on Theory of Planned Behavior proposed by Icek Ajzen in 1985. This theory stated that attitude toward behavior, recognize control of behavior and subjective norms combine to make an individual’s behavior and behavioral intensions (Ajzen 1991). According to this theory, because of conditional limitations, intensions of behavior not always lead to actual behavior. In this research, the consumer buying behavior is examined with help of different factors that are responsible when people consider buying luxury brands or counterfeiting products. This theory will determine the factors that influence people to buy counterfeit products (Armitage and Conner 2001). 2.7 Conclusion: The consumer and piracy affect the consumers in UK in negative way and they feel difficulty in making difference with original and fake products. Many factors are involved in buying behavior of consumer and due to these factors; they buy either original products or counterfeited products. Consumers wanting to maintain social status with low budget, they tend to buy counterfeit products. Chapter-3: Research Methodology 3.1 Introduction: Detail discussion of research methodology is given in this chapter including the justification of conducted research methodology. Brief discussion of procedure adapted for the purpose to identify factors that influence the buying behavior of consumers when buying counterfeit products are defined in this chapter. At the end, limitation associated with this research is presented with this research work. 3.2 Research Value: This research is presenting not only the problems faced by consumers regarding counterfeited products, but is also determining different factors that are responsible in buying behavior of consumers. The comparison of luxury brands with counterfeit products can help other researchers to carry out researches that are more comprehensive, in future. 3.3 Research Methods: Quantitative research approach is adopted in this research. As per the questions of this research, researcher finds it suitable to adapt this approach that will help to identify the problems and factors that are associated with buying behavior of consumer regarding counterfeit products. By applying quantitative approach in this research, primary data is used by developing a questionnaire and asking respondents to fill it. SPSS software is used in which descriptive statistics is applied for accurate result. In questionnaire, overall respondents are asked 11 questions and most questions are related to counterfeit products and their usage. In the questionnaire, researcher have tried to understand the circumstances under which people wants to buy counterfeit products and their opinions are judged by set of questions that encourages them to give their opinion on counterfeiting. Demographics are also covered in the questionnaire in order to make easy understanding of consumer status that uses counterfeit products purposely. 3.4 Sampling Methods: Responses of questionnaire are collected from outside the store of TK Maxx in London. The researcher decided to take responses from those people who are going inside the store for shopping. The reason of selecting this store is that it is one of the best brands of UK and people around the world visit this store. The sample size of this research is 100 respondents who live in different areas of London and researcher is aiming to get appropriate responses from them. 3.5 Ethics: The researcher has considered all the ethics while conducting this research. He have make sure that questions made for respondents does not get personal in a way that they feel awkward in answering them. The researcher have also make sure that people are not disturbed when filling the questionnaire and responses are only taken from those people who willingly gives their time for the research questionnaire. 3.6 Analysis – limitations: Since counterfeiting is a global issue, the sample size should have been taken from different cities and parts of the world in order to get opinion of different types of people that could help the researcher to make result more authentic. In addition, the respondents should have been more so that result is more affected and appropriate. Chapter 4- Findings: 4.1 Introduction: This chapter contains all the results and findings of this research. This is the most important chapter of the research as it presents the findings from the survey questionnaire for research questions to be addressed in this research. All the research questions are compared with the findings and result of this research is made based on these findings. 4.2 Findings: Primary Research Research Question 1 Have you ever bought counterfeit products before? Frequency Percent Valid Percent Cumulative Percent Valid No 20 20.0 20.0 80.0 Yes 80 80.0 80.0 100.0 Total 100 100.0 100.0 Table 1: Have you ever bought counterfeit products before? Out of 100, 80 respondents accepted that they have used counterfeit products. This shows that people living in UK are familiar with counterfeit products and counterfeiting and piracy affect them. Can you distinguish between genuine and fake bags/ accessories? Frequency Percent Valid Percent Cumulative Percent Valid No 45 45.0 45.0 45.0 Yes 55 55.0 55.0 100.0 Total 100 100.0 100.0 Table 2: Can you distinguish between genuine and fake bags/ accessories? The people who can identify between fake and genuine bags or accessories are 55 and people who are not able to distinguish are 45. This shows that counterfeit products can easily deceive people and they are not able to identify them. Research Question 2 How much do you earn per month? Frequency Percent Valid Percent Cumulative Percent Valid ?4000 - ?5000 20 20.0 20.0 20.0 ?1000 - ?2000 23 23.0 23.0 43.0 ?2000 - ?3000 16 16.0 16.0 59.0 ?3000 - ?4000 21 21.0 21.0 80.0 Less than ?1000 20 20.0 20.0 100.0 Total 100 100.0 100.0 Table 3: How much do you earn per month? The majority of people earns between ?1000-?2000 that are 23 people out of 100. People who are earning between ?4000-?5000 are 20 and similarly 20 people are earning less than ?1000 per month. There are 16 people earning ?2000-?3000 and 21 people earn ?3000-?4000 per month. How many children do you have? Frequency Percent Valid Percent Cumulative Percent Valid 0 21 21.0 21.0 21.0 1 24 24.0 24.0 45.0 2 29 29.0 29.0 74.0 More than 2 26 26.0 26.0 100.0 Total 100 100.0 100.0 Table 4: How many children do you have? Most of respondents are married and they are 29 people having two kids. 26 people have more than two kids and 24 people have one kid. People having no kids are 21.  How often do you go shopping? Frequency Percent Valid Percent Cumulative Percent Valid Everyday 16 16.0 16.0 16.0 Never 23 23.0 23.0 39.0 Once a week 14 14.0 14.0 53.0 Once per month 25 25.0 25.0 78.0 Twice a week 22 22.0 22.0 100.0 Total 100 100.0 100.0 Table 5: How often do you go shopping? 25 people go for sopping once per month and 23 respondents said that they never go for shopping. People going for shopping twice per week are 22 and 14 people go for shopping once per week. 16 people go for shopping every day. Where do you normally go shopping? (If other, please specify) Frequency Percent Valid Percent Cumulative Percent Valid In your own town 31 31.0 31.0 31.0 London 35 35.0 35.0 66.0 Other 34 34.0 34.0 100.0 Total 100 100.0 100.0 Table 6: Where do you normally go shopping? Since survey is conducted in London therefore 35 respondents go for shopping in London. 31 people said that they go for shopping in their own town while 34 people mentioned other areas where they go for shopping. Research Question 3 Under what circumstances would you consider buying counterfeit products? (If other, please specify) Frequency Percent Valid Percent Cumulative Percent Valid Budget 59 59.0 59.0 59.0 Don’t really want it, just for fun 22 22.0 22.0 81.0 Other 19 19.0 19.0 100.0 Total 100 100.0 100.0 Table 7: Under what circumstances would you consider buying counterfeit products? Regarding this question, most of the people said that they only prefer to buy counterfeit products because of their budget. 22 people said that they bought counterfeit products because they do not want the product but bought it due to fun. 19 respondents gave other reasons for buying counterfeit products. Would you recommend your friend to buy fake stuff? Frequency Percent Valid Percent Cumulative Percent Valid No 61 61.0 61.0 61.0 Yes 39 39.0 39.0 100.0 Total 100 100.0 100.0 Table 8: Would you recommend your friend to buy fake stuff? When respondents were asked whether they recommend their friends to buy fake products, most of people said that they wouldn’t refer their friends to buy fake products. 61 people responded No to the question while 39 people said that they would recommend their friends to buy fake products. Chapter 5- Discussion and Conclusions: 5.1 Introduction: This chapter explains the result of the research in a conclusive manner. The summary of all topics covered in the research is explained so that reader can understand the relation of past studies with the present one. This chapter includes the research summary, conclusion, and recommendations for both future work and luxury brand shops. 5.2 Overall Summary: Counterfeiting is a global problem and this industry has exceeded more than $350 billion, thus damaging the economy of the world. In UK, counterfeit is becoming a major problem for not only consumers but, the government is also suffering from this industry as counterfeit industry is illegal and tax revenues of government decreases because of counterfeiting. China is one of the biggest manufacturers of counterfeit products around the globe due to its weak laws and legislations for counterfeiting. There are many factors that persist consumers to buy counterfeit products and one of the biggest reasons that people willingly buy these products because they are low in cost as compared to original products. Many people want to buy luxury products but due to low income, it is not possible for them to buy original brands therefore, they opt to buy counterfeit products to maintain their social status. It is concluded from findings that most of people in UK use counterfeit products because they are not able to identify between original products and counterfeit products. Some people use these products by purpose because they are less costly than original brands. There are many factors that influence the consumer to consider between counterfeit products and luxury brands in which some of these factors include psychological factor, social factor, personal factor and cultural factors. All these factors combine when a consumer takes decision to buy original products or counterfeit products. The basic reason why consumers prefer to use counterfeit products rather than original is because luxury brands are unaffordable for them therefore, to maintain social status they buy counterfeit products. Most of people do not recommend their friends to buy fake products but they feel comfortable using counterfeit products due to their budget. 5.2.1 Conceptual Framework: The consumer’s attitude in purchasing any product depends on the circumstance that enforces them to buy counterfeit products. The behavior for counterfeit products is less reactive because of their low budget and this is the main reason that they are forced to buy counterfeit products. Similarly, different behavior factors insist them to change their attitude towards counterfeit products and in order to main their lifestyle, they buy counterfeited luxury brands. 5.3 Recommendations for Future Work These are some recommendation that would be useful for future researchers: Sample size should increase up to 500 people living in different cities of Europe. This will help to understand opinion of people for different culture and races. It is necessary to collect more data on consumption of counterfeit products, extent to which consumer willingly purchase counterfeit products and drivers for purchasing these products. This will help to make result that is more accurate. Stakeholders and policy makers should be involved in this research to improve the methodology of research. 5.5 Recommendations for Luxury Brands/Shops: Some recommendations for luxury brands and shops are: Special logos should be made by luxury brands so that consumer can identify between original and fake product. Branded shops should give pamphlets to every customer visiting their shop in order to create awareness of their brand and uniqueness of the brand should be mentioned in that pamphlets. A surveyor should be hired by luxury brands so that if any fake product comes in market, that surveyor will inform the company to take measures against the fake product. List of References Ajzen, I., 1991. The Theory of Planned Behavior. Organizational behavior and human decision processes, 50, pp.179-211. Armitage, C.J. & Conner, M., 2001. Efficacy of the theory of planned behavior: a meta-analytic review. British Journal of Social Psychology, 40, pp.471-99. Assael, H., 1995. Consumer Behaviour and Marketing Action. Ohio: South-Western College Publishing. BASCAP, 2009. The Impact of Counterfeiting on Governments and Consumers. Research. London: Frontier Economics Ltd. Belk, R.W., 1985. Materialism: Trait Aspects of Living in the Material World. Journal of Consumer Research, pp.265-80. Bosworth, D.L. & Yang, D., 2002. Global Counterfeiting: Economics and Management Issues. Research. Manchester: Manchester School of Management. Cho, S.-H., Fang, X. & Tayur, S.R., 2011. Combating Strategic Counterfeiters in Licit and Illicit Supply Chains. [Online] Available at: [Accessed 29 March 2012]. Chuchinprakarn, S., 2003. Consumption of counterfeit goods in Thailand: Who are the patrons? 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Tom, G., Garibaldi, B., Zeng, Y. & Pilcher, J., 1998. Consumer demand for counterfeit goods. Psychology & Marketing, 15(5), pp.405-21. Turner, C., 2011. The Ethics of Counterfeiting in the Fashion Industry: Quality, Credence and Profit Issues by Brian Hilton, Chong Ju Choi, and Stephen Chen. [Online] Available at: [Accessed 29 March 2012]. UNODC, 2010. Counterfeit products. [Online] Available at: [Accessed 29 March 2012]. Appendix: Survey Questionnaire Gender: __________ Age: _____ Status: Married/ Single/ Divorced Town you live in: _____________________ Occupation: ______________________ 1) How much do you earn per month? ? less than ?1000 ? ?3000 - ?4000 ? ?1000 - ?2000 ? ?4000 - ?5000 ? ?2000 - ?3000 ? More than ?5000 2) How many children do you have? _________________ 3) How often do you go shopping? ? Once a week ? Once per month ? Twice a week ? Everyday ? Never 4) Where do you normally go shopping? (If other, please specify) ? In your own town ? Online ? London ? Other ___________________ 5) Have you ever bought counterfeit products before? ? Yes (Go to Q6) ? No (Go to Q) 6) Have you ever felt guilty for buying fake stuff? ? Yes ? No 7) How much would you spend on genuine bags/ accessories per month? (If other, please specify) ? Less than ?100 ? ?300 - ?400 ? ?100 - ?200 ? ?400 - ?500 ? ?200 - ?300 ? More than ?500 ? Other _________________ 8) How much would you spend on fake bags/ accessories per month? (If other, please specify) ? Less than ?100 ? ?300 - ?400 ? ?100 - ?200 ? ?400 - ?500 ? ?200 - ?300 ? More than ?500 ? Other _________________ 9) Can you distinguish between genuine and fake bags/ accessories? ? Yes ? No 10) Under what circumstances would you consider buying counterfeit products? (If other, please specify) ? Budget ? Don’t really want it, just for fun ? Other ___________________________________________________________________ 11) Would you recommend your friend to buy fake stuff? ? Yes ? No Read More