Market Louis Vuitton on Social Network - Essay Example

Comments (1) Cite this document
Summary
In this paper, we attempt to analyze the marketing conducted by Louis Vuitton on its Facebook page and through this, we would be providing recommendations for small business to improve their marketing through Facebook. Louis Vuitton has its own website.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Market Louis Vuitton on Social Network
Read TextPreview

Extract of sample
"Market Louis Vuitton on Social Network"

Download file to see previous pages Overview of the Company Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection. Louis Vuitton has over 300 outlets in over 500 countries exceeding the brand value of both Prada and Gucci. Louis Vuitton is considered among the best 100 brands of the world, with a higher ranking than other global brands including Pizza Hut, MTV, Apple, Adidas and Chanel (Haig, 2011). Such is the value of Louis Vuitton that its trademark is automatically registered along with its trademark patterns. Certain patterns and style of handbags are classic LV style such as the beige and brown checker design known as the Daimer, which is one of the premier designs by Louis Vuitton. Louis Vuitton operates as a major brand with more than sixty sub-brands opened under it, including Taug Heuer, Givenchy, Emilio Pucci Parfums, and Marc Jacobs etc. Each brand is considered as the premium brand in its category and is associated with luxury and quality (LMVH, 2012). The brand has been said to develop its presence as a top luxury brand through the strategy of celebrity endorsement. The first celebrity endorsement of Louis Vuitton occurred through Empress Euigine, Napoleon’s wife who loved the brand and its quality. The Empress became a symbol for Louis Vuitton that was later carried on by other leading celebrities including Audrey Hepburn and Jennifer Lopez. Right now, the brand ambassador for Loius Vuitton is Angelina Jolie who continues to be photographed with Louis Vuitton handbags. History of Louis Vuitton Louis Vuitton began as a...
Louis Vuitton operates as a major brand with more than sixty sub-brands opened under it, including Taug Heuer, Givenchy, Emilio Pucci Parfums, and Marc Jacobs etc. Each brand is considered as the premium brand in its category and is associated with luxury and quality (LMVH, 2012).
The brand has been said to develop its presence as a top luxury brand through the strategy of celebrity endorsement. The first celebrity endorsement of Louis Vuitton occurred through Empress Euigine, Napoleon’s wife who loved the brand and its quality. The Empress became a symbol for Louis Vuitton that was later carried on by other leading celebrities including Audrey Hepburn and Jennifer Lopez. Right now, the brand ambassador for Loius Vuitton is Angelina Jolie who continues to be photographed with Louis Vuitton handbags.
History of Louis Vuitton
Louis Vuitton began as a luggage designer in 1854 in Paris. Realizing the need for a change in the design of the HJ Cave’s rounded top trunks; Louis Vuitton came up with flat-bottom trunks that allowed to better storage and durability. From the beginning, Louis Vuitton developed itself as a symbol of quality and its products were associated with the rich and the elite. In order to prevent others from copying the designs, the designer continuously upgraded his designs and patterns to maintain interest in the brand (Condora, 2008). With time, Louis Vuitton diversified into other travel accessories including handbags, clutches and other small luggage pieces. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Louis Vuitton on Social Network Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1396815-market-louis-vuitton-on-social-network
(Market Louis Vuitton on Social Network Essay Example | Topics and Well Written Essays - 2750 Words)
https://studentshare.org/marketing/1396815-market-louis-vuitton-on-social-network.
“Market Louis Vuitton on Social Network Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/marketing/1396815-market-louis-vuitton-on-social-network.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
an
anya91 added comment 7 months ago
Student rated this paper as
Nice paper! Used it to complete an assignment for a marketing course. It was easy as ABC, for the first time in my life.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Principle of Fashion Marketing
...not adopt discount and convenience stores for distributing products in order to retain luxury image of the company (Lea-Greenwood 2012). The distribution network of the Louis Vuitton is comparatively restricted and narrower in size and approach. On the one hand, product availability through few distribution channels enabled the company to nurture and promote its luxury brand image while on the other hand it poses threat on the market share and growth prospects of the company. Suppliers The supplier groups for Louis Vuitton accounts mainly raw material supplier, adhesive suppliers, leather and colour suppliers, etc. The supplier plays a significant...
15 Pages(3750 words)Essay
Case Study Report LVMH in UK
...heavy losses for which its business operations in foreign markets got widely affected. Keeping in mind the above event the firm has to make itself ready enough to retaliate against the fake product market gaining momentum in developed economies like United Kingdom. (Moodie, 2009; Howie, 2010). Even in times of economic meltdown the firm has to continue its operations of consumer awareness to protect its brand from getting diluted. Louis Vuitton-PESTLE Analysis Model (B) The macro environmental factors of the luxury retail group Louis Vuitton can be analyzed based on the use of the PESTLE Analysis. PESTLE Analysis stands as the acronym for external...
13 Pages(3250 words)Essay
Strategic management: focus on Louis Vuitton
... (Class AB) possibly by earmarking a portion of its profits for corporate responsibility projects, and publicly reporting its efforts towards this end. Such an undertaking would likewise comply with the corporate governance requisites of many developed countries, while at the same time enhancing the image of its customers who will be seen to purchase Louis Vuitton items not only to project affluence, but also to contribute to the general welfare via the social projects of the company. More than just image building, Louis Vuitton may indeed contribute to the faster recovery of the economy by giving something back to the community, not only during crisis but also in the developing countries where it has a market presence. Addressing piracy... achieving...
15 Pages(3750 words)Essay
Advertisement- Louis Vuitton
...Advertisement- Louis Vuitton Introduction Advertising has become an integral part of the modern faceof the business industry. It is considered almost impossible to promote a service or product without this aspect. Advertising points out the differences among products and convinces customers about their need of that specific commodity. The need for that commodity might not even exist but the advertisements have the power to make products seem very important and thus influence the consumers to purchase it. Nowadays, advertising accumulates a great portion of the expenses of any company since expensive and extensive campaigns are carried out. Alongside the benefits of advertising, it has taken a different toll and...
4 Pages(1000 words)Essay
Louis Vuitton in India
...?Case Brief on the Case Study d Louis Vuitton in India Table of Contents Table of Contents 2 0 Issue of the Case 3 2.0 Recommendation 3 2 Will Louis Vuitton's Transition From The Safe Environment Of A Luxury Hotel To The Luxury Mall Work At This Time (i.e. Meet The Firm's Objectives)? 3 2.2 Is There A Significant Enough Market Segment To Sustain LV In The Mall Environment? 3 3.0 Supporting Rational for Recommendation 3 4.0 Bibliography 5 1.0 Issue of the Case The case is about the entry of Louis Vuitton, the luxury fashion unit, in India in the year of 2008. The unit was set to open its third store in India in a luxury mall. This...
2 Pages(500 words)Essay
Louis Vuitton Japan
...individualistic, and therefore, this aspect influences their choice of product. A research by Japan Market Resource Network (JMRN) indicated that many Japanese consumers love a sense of uniqueness. Therefore, most adult and single women do not buy brands that are common with other people (5-6). In the case of Louis Vuitton, the aspect of individualism of the Japanese resulted in considerable adverse results since this company did not embrace that in its brands. The CEO of Louis Vuitton in Japan once claimed that 44 per cent of women in Japan own a Louis Vuitton bag, without the inclusion of other accessories from...
4 Pages(1000 words)Essay
Fashion analysis of louis vuitton
...Collection: Paris Fashion Week (Blogspot 2009) Figure 4. above displays the clog sole shoes with small heels, and trimmings of tassels and small pom-poms. Logistics Plan The company’s control over all its functions facilitates Louis Vuitton’s unique high- wire balancing act, sustaining its prestige and image as a luxury brand while mass marketing its products. The genuine LV logo provides immediate social significance with its power to command people’s attention. Despite mass marketing, the brand’s high status is “enforced through carefully targeted advertising in high-end publications and selective distribution” (Haig...
5 Pages(1250 words)Essay
Case Study Report LVMH
...Model (appendix B) The performance of the leather fashion firm Louis Vuitton in a foreign market like China can also be studied through the analysis of several factors pertaining to Political, Economic, Social, Technological, Legal and Environmental effects. Such an analysis would help in generating a holistic understanding of the firm’s external environment. The several factors which would be used for analyzing Louis Vuitton external environment in China viz. Political, Economic, Social, Technological, Legal and Environmental constitute the macro environment of the firm. Macro Environmental Conditions Political...
13 Pages(3250 words)Essay
The Louis Vuitton Market Strategy
8 Pages(2000 words)Case Study
Louis Vuitton
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Market Louis Vuitton on Social Network for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us