Nobody downloaded yet

Marketing Research - Essay Example

Comments (0) Cite this document
Summary
Name: Instructor: Course: Date Market Research Exploratory designs describe a movement by designers and artists, to engage into exhaustive process of finding out more ideas and results in the field of arts and designing. The main intention of the exploratory design is to use dimensions that dig deep into the problem at hand, in the process of finding a solution…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Marketing Research
Read TextPreview

Extract of sample
"Marketing Research"

Download file to see previous pages Moreover, it gives the researchers and designers the ability to open-up innovative, creative, and new outcomes or results but not necessarily the product. The information derived from these designs is helpful in the improvement of the artistic nature of a particular product, and the eventual improved marketability and value. This is because people have preferences of new designs that have not been redundant and common within the marketing spectrum. Within a company, this product value-addition is not only valuable, but also necessary. Exploratory designs encompass a wide range of application. For instance, it may be used in drawing both informal sketching and formal drafting during the process of mechanical design. Notably, there are five hypotheses focused on the types of drawings, their necessity in problem solving and relation, preferable research designs, methodologies of collecting data and selection of a subject. It should help to derive a definitive conclusion selectively putting in concern that, the deductions it makes do not necessarily imply a problem solution (Zikmund & Babin 135). This research design, majorly rely on secondary research. This include informal discussions with employees, consumers, competitors and management; data and literature review and more formal approaches like focus groups, projective methods, in-depth interviews, pilot and case studies. It also applies the use of internet in carrying out research (Creswell & Clark 100). This allows for research methods, which are highly interactive in nature. Feeds like RSS, provide updated information, leading search engine results can be sent to researchers by electronic mails through Google alerts and comprehensive search results are obtained over long periods using Google trends. Results from exploratory research provide valuable and penetrating analysis of a particular situation. However, it may not be helpful in decision-making, qualitative nature of explanatory design often fails to answer questions; ‘how often’ and /or ‘how many’; thus, it is likely to present errors when generalized (Grinnell & Unrau 42). Exploratory research include among others, social exploratory research, which tend to study how people interact within the setting under question and what meanings their actions portray and the issues that concern them (Zikmund & Babin 35). The objective here is to learn and try to find out social phenomena with no definite expectations. Exploratory research is majorly applied at preliminary stages of problems or an issue at hand. Its other feature is applied research in administration, which concerns the necessity of flexibility in handling and dealing with the problem (Muller 57). Moreover, there are data limits and the imperative decision-making. Field research and case studies are also among other research methodologies, which fall under exploratory research designs. Exploratory research helps in gathering preliminary information that is useful in defining a problem and making hypotheses suggestions. Since it involves description, it describes things like the market potentiality for a product or the demographics and consumer attitude. Hypotheses are tested about the cause-effect relationship. This helps in determining which variable might cause a certain behavior (Hague 183). Correct definition of a problem is highly critical in any company. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Research Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1395792-marketing-research
(Marketing Research Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/marketing/1395792-marketing-research.
“Marketing Research Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/marketing/1395792-marketing-research.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Research
...?Marketing Research Introduction Before a marketing problem can be solved, it has first to be properly defined. Unlike the usual problem definition typical in everyday applications, the marketing problem has to be defined in such a way that it meets specific criterion to serve the marketing function. These are discussed in the following answers to the given questions. (1) What ‘problem definition’ means in the context of market research Problem definition is the first step in any research project or in the course of decision-making in an actual business situation. For ordinary research,...
6 Pages(1500 words)Essay
Marketing research
...) of ?90.00 million. The report aims at finding out the better option among the alternatives to fix the deal, that is, which option will act better for Alpha plc, and which for Delta Plc. To find out the answers for these questions, the net present net value is calculated, and searched for any other option to be suggested. In this report, the first step is gathering the financial information (given in the case itself) and combining it appropriately. Then the present net value and the market value of each share are taken into consideration. The findings from the calculation is, The Delta plc team chooses every stock offer for the reason that, the alternative gives Delta plc the highest premium. Introduction: A capitalist...
8 Pages(2000 words)Assignment
Marketing Research
...Dream have to be a success in the market. I believe that Paradise Foods should discontinue its promotion of LaTreat and instead get behind the concept of Sweet Dream. Barbara Mayer has her own self-interest at heart when she says that LaTreat should be the sole focus of the company’s strategic efforts. LaTreat has now been established in the market for a few years, but the product’s growth rate is slowing down. For Paradise Foods to retain a stake in the frozen desserts market, a new product needs to recapture some of the customers who were once loyal to LaTreat but have since grown tired of it. In addition, there has been increased competition in the market, and this...
3 Pages(750 words)Essay
Marketing Research
...?Marketing Research Marketing research is one of the most important s in the field of marketing. This is practically the method of predicting the future needs for the betterment of the organization. Without a proper marketing research it is never possible to meet the expectations for the external environment. Marketing research is a long process with many important steps. There are several methodologies of conducting the marketing research. The specific design for the appropriate research is changing continuously. However, there are some traditional methods which are very much important for the better results in the research field are, identifying the target group, selecting the focus group, designing questionnaire, taking surveys... ,...
12 Pages(3000 words)Essay
Marketing research
...?Background and Management Problem Stephen’s Mobile which is located in the UK has performed relatively satisfactory until recently. Recently there has been a decline in sales and management needs to make a decision relative to either improving the product or its brand or making some kind of change or phasing out altogether. Management’s decision however will have to be informed by research results. In this regard, a research design based on a specific marketing research problem will determine what factors are contributing to the decline in sales and what market conditions and consumer interests will impact the direction that management ultimately takes....
2 Pages(500 words)Research Proposal
Marketing Research
.... "Projective Techniques For Brand Image Research: Two Personification-based Methods Explored." Qualitative Market Research: An International Journal 10, no. 3 (2009): 300-309. Howard, Richard D., and Kenneth W. Borland. "Integrating Qualitative And Quantitative Information For Effective Institutional Research." New Directions for Institutional Research 2010, no. 112 (2010): 109-115. Howe, Kenneth, and Margaret Eisenhart. "Standards For Qualitative (And Quantitative) Research: A Prolegomenon." Educational Researcher 19, no. 4 (2008): 2. J. Creswell,” Research Design: Qualitative and Quantitative Approaches. A business journal focusing on research methodology (2008):17 J.Mason,” Qualitative Research; journal focusing on research... As A...
12 Pages(3000 words)Essay
Marketing Research
...BUZZ MARKETING     ALTHOUGH word of mouth as a source of marketing information has been around for a long time, word-of-mouth promotion known as buzzmarketing is fairly recent, initiated sometime at the start of this decade.  Marketing experts noted, for instance, that the success of the soft drink brand Mountain Dew had been generally attributed to the “buzz” surrounding the product that it was loaded with caffeine – a claim never mentioned in its promotional materials (Shrimp, 2000). Marketing entrepreneurs then saw the opportunity of helping companies improve or expand their product markets through word-of-mouth marketing..  In 2001,...
2 Pages(500 words)Essay
Marketing research
...Marketing research While undertaking a marketing research for BMW, the most likely sources of information would be from BMW s who can be accessed through the company’s database of buyers. Other potential sources include car and motorcycle dealers, and motor vehicle specialists who comment on all ranges of motor vehicles. In the data collection process the qualitative research method would be the most appropriate method since it will allow collection of information from a wide population sample that also include owners of BMW brands. From the research, it will be noted that BMW operate in a highly competitive environment made of various...
3 Pages(750 words)Essay
Marketing Research
...Marketing Research: Horse Meat Scandal in Burger King Table of Contents Executive Summary 3 Introduction 4Background 4 Competition 4 Burger King Overview 5 Problem Statement 5 Research Aims and Objectives 5 Methodology 6 Research Design 6 Measurement Variables 6 Results 6 Scandal Effects on the Attitude of the consumers 7 Effects to Market Expansion 8 Recommendations 8 Conclusion 9 References 10 Executive Summary Ethics in business is an important aspect not only in compliance with the regulations, but also due to the basic fact that it contributes to the reputation of the company and hence affects the direct relation with the company’s customers through...
8 Pages(2000 words)Research Proposal
Marketing research
...Midterm Exam Marketing Research __________________________ _________________N#_______________________ Discuss how programmatic research might be used for a fast food restaurant chain. Programmatic research involves conducting a sequence of multiple but related researches based on the research question (Malhotra, 2011). This must be conducted by the same group of researchers and decisions makers. For a fast food restaurant, they have to set the period which they need to complete their project within. Then they have to identify their targeted customers then conduct multiple researches to identify their...
2 Pages(500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Research for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us