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Overview of the UK Sugar Market From the Case Study - Assignment Example

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Consumer behavior analysis is generally based on the consumer buying behavior. This study is very useful to the marketers since they are able to create different market programs that they strongly believe to be of interest to consumers. It also boosts their overall marketing strategy…
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Overview of the UK Sugar Market From the Case Study

Download file to see previous pages... The main source of revenue for UK confectionery market is jellies and gum sector, which accounted for over 28% of the market values. In terms of value, this sector amounted to $ 633 millions worthiness in the year 2003. Despite being a leading position, both gum and jellies segments outperformed by medicated sector. On the other hand, hard-boiled sweets segment generated the second largest revenue reaching $528 billions, which was equivalent to 23% of the overall market value. In the UK, sugar confectionary sector is fragmented, with two companies winning a market share in double figure. Nestle UK and Cadbury Trebor Bassett which are the market leaders, where as Master-foods, Adams, Dunhill’s, Haribo confectionery and Bendicks, all are in stronger positions. John Foster Ltd manufactures a range of products ranging from the basic ingredients to complete meals, which are savory, dietetic, sweet and infant foods. The company also has growing interest in pet care, pharmaceuticals and beverages. In addition, John Foster Ltd other brands in the market include, Fruit gums, Jelly-tots, Raw-trees, and polo as well as fruit pastilles. Even with the emergence of sweeteners in the entire market, sugar has remained to be the most widely consumed caloric food in this country. Its exceptional value for improving health becomes so evident everyday, especially when it is being used in the refined form. The economies of scale which is afforded by international resources of this leading sugar industry makes it increasingly hard for smaller national players to compete effectively in terms of distribution, price marketing spend and range of product. According to Euromonitor (2003) he attributes this increase to leading...
This paper stresses that the art of forecasting for the future has always been a human attribute as human beings are thinking individually. In essence, a project can easily be captured on the paper with a few elements i.e. the commencement date, termination date, the tasks that must be undertaken and when should they be finished bas well as some ideas of resources which will be required during the course of the project.
This essay makes a conclusion that control is therefore, referred to a device mechanism that is used to guide or regulate the operation of the system. All organizations including sugar firms use controls to regulate their individual business processes which include finance, production and distribution. This control helps the organization to correct and restrain a typical behavior, reduce and prevent the spread of errors. Control is described as solitary of the four fundamental functions of the management that includes planning, organizing and coordinating Merchant and Kenneth (2011). It is used to evaluate performance and monitor progress of the entire business. Controls are implemented through technology, internal controls, culture and social structure. It is the corporate structure that establishes appropriate internal process management and financial control. In addition, board of directors of the company has to set out corporate governance guidelines so as provide framework in order for management as well as the board to operate efficiently and effective together to achieve the stated company objective. ...Download file to see next pagesRead More
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