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Internation Marketing for Frijj - Case Study Example

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The paper deals with firstly providing a brief overview of the product and the current markets that it is available in. A brief discussion of the target market will be provided. This will include details like the demographics of the country and a brief overview of the main age groups that are present in the country…
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Internation Marketing for Frijj
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Download file to see previous pages Frigg is a subsidiary of Dairy Crest. The company is a manufacturer of milkshakes that are mainly sold in the United Kingdom. The milkshakes are mainly in four main flavors which include Strawberry, chocolate, Banana and Chocolate Fudge Brownie. The company believes in introducing a new range and variety even if it is a limited edition with innovative ideas, artwork, Characters from Simpsons as well. The company has been able to include several different flavors like Toffee caramel, custard, caramel, raspberry doughnut, Jaffa Cake, Banoffee Pie, and even mint choc chips.
The product is available in two bottle sizes which include 500 ml as well as one liter. The company presently only mainly caters to the UK markets and although it does have a high potential in other markets like the South East Asian Markets. The choice of markets and international countries will be discussed below.
The main focus for the products to be taken international includes South East Asian countries. The main countries that fall into the South East Asian markets which extend over almost 4,100,000 square kilometers and mainly include countries ten countries and several cities and towns. The countries that are included in the Southeast Asian countries include Brunei, Burma, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
The chosen country for this paper is Indonesia. Indonesian markets are a high potential market for the product. The Republic of Indonesia is in Southeast Asia and located between the Indian Ocean and the Pacific Ocean. The coordinates of this country are 5 00 S, 115 00 E. The total land area is 1,919,440 sq. km and the total coastline is 54, 41 km. Indonesia is an archipelago country in which islands are 17,508 islands and around 6,000 islands are inhabited. The most popular Indonesia island in the world is Bali where is located in east Indonesia. ...Download file to see next pagesRead More
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