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Traditional Marketing and E-marketing - Essay Example

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Summary to essay on topic "Traditional Marketing and E-marketing"
Traditional marketing in the context of social issues has significantly affected our technology driven society. According to many marketers dependence on traditional marketing strategies to bring about desirable social change has bought problems for the society…
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Download file "Traditional Marketing and E-marketing" to see previous pages... The reason is obvious to this decade where for a customer the phenomena of switching over and over a brand is not a tough decision to make. Since the market is saturated for brands, and competition has swayed every brand to be as good as its competitor, traditional marketing does not work as much as e-marketing does.
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However there are some factors to which I think traditional marketing is still preferred by many of the retailers. Those factors when viewed in the light of the electronic commerce appear as 'threats' to many of us. For example electronic transactions which are concentrated only within a certain number of product categories, poses a threat to many of the e-retailers (Fritz et al, 2002, p. 73). However there are some other good reasons for choosing e-marketing. The easy integration of the traditional strategic marketing tools, which include generic marketing strategies, competitive marketing positions, and capabilities, into the e-marketing environment provides the consumer a user friendly edge to opt for the specific brand. ...Download file "Traditional Marketing and E-marketing" to see next pagesRead More
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