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1) Describe the product *FuelBand" in all dimensions and its targeted market segment 2)Compare Nike digital marketing and Nike traditional marketing communication channels (advantages/disadvantages of both strategies) 3)What further initiatives - Essay Example

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Summary
This product targeted the fitness conscious individuals who wanted to keep track of their activities and the energy they dispense in terms of the calories burned in a single day.
The Nike+…
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1) Describe the product *FuelBand" in all dimensions and its targeted market segment 2)Compare Nike digital marketing and Nike traditional marketing communication channels (advantages/disadvantages of both strategies) 3)What further initiatives

Download file to see previous pages... The system of awarding points is used to unlock achievements in the online community that enables individuals to engage other users in competition.
Some of the activities that the FuelBand tracks include jogging, indoor games such as basketball and everyday activities like walking. The Nike+ FuelBand is essentially an activity tracker. It is a band worn on the wrist, and it tracks the physical activities of the wearer. It tracks an individuals activity, and the information that it gathers is uploaded into Nikes online community.
The Nike+ FuelBand allows the wearers to set their goals and monitor their progression using the LED lighting up. As a person is achieving their targets, the LED on the FuelBand will light from red to green. The red color of the LED suggests that the individual has not achieved most of his or her targets while the lighting up of the green LED shows that the individual is almost or has achieved their set goals (Nike Inc., n.d.).
The Nike+ FuelBand has seen successful reception in the market partly due to its product features. It comes in different sizes ranging from small to extra-large with easy insert links. The various sizes of the Nike+ FuelBand mean that every individual who is interested in the product will find a size that easily fits him or her. The product is also light in weight (the extra-large size is only 32g) (Nike Inc., n.d.). Hence, an individual who wears it will not be burdened by the bulkiness of the FuelBand. Its compact size is embedded with two types of sensors. The first one is the accelerometer, which measures the motions of an individual.
The second sensor detects the ambient light. This sensor is important since most of the time the device will be used in the outdoor environment, which is brighter. Hence, it makes the display brighter so that it can be read easily. In addition to the goal progress LEDs, the Nike+ FuelBand ...Download file to see next pagesRead More
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