StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

How Is E- Marketing Different From Traditional Marketing - Term Paper Example

Comments (0) Cite this document
Summary
The author discusses e-marketing as a form of marketing. The author analyzes the revolution which E-marketing has brought into the modern world. To prove his/her point the author not only discusses the theoretical aspect of it but he/she discusses a case study from the tourism industry. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
How Is E- Marketing Different From Traditional Marketing
Read Text Preview

Extract of sample "How Is E- Marketing Different From Traditional Marketing"

Download file to see previous pages E-marketing has enabled marketers to offer more customized services in response to the ever increasing demand for customized services. E-marketing not only helps in reducing costs but it is more efficient in terms of reaching to the wider audience. It reduces the hassle of managing things manually which was both costly and required a lot of time. Advancement in e-marketing and good and efficient utilization of it is a key to the competitive advantage these days. Marketers tapping this opportunity have evolved their whole marketing mix by emphasizing on complete product giving value to the customer. Same is true for promotional techniques which are now based on search engine registration, advertising banners, and other online promotional schemes. Tourism industry specifically has come a long way in E-marketing. 11To cover all the aspects of marketing is beyond the scope of this report. What I have done is to select just one area of marketing i.e. promotion. Through this, I will try to analyze the revolution which E-marketing has brought in to the modern world. To prove my point I will not only discuss the theoretical aspect of it but will also discuss a case study from the tourism industry.
E-marketing is not a different subject altogether. It is built on existing marketing theories. It only incorporates the emerging body of e-business, e-commerce, and e-marketing in light of the difference between internet and other Media.
The innovation in technology and the ways in which we interact with them has changed dramatically. These days’ people just go to the internet to save some time and do shopping online. People these days use the internet as social and professional networking.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“How Is E- Marketing Different From Traditional Marketing Term Paper - 1”, n.d.)
How Is E- Marketing Different From Traditional Marketing Term Paper - 1. Retrieved from https://studentshare.org/marketing/1748766-e-marketing
(How Is E- Marketing Different From Traditional Marketing Term Paper - 1)
How Is E- Marketing Different From Traditional Marketing Term Paper - 1. https://studentshare.org/marketing/1748766-e-marketing.
“How Is E- Marketing Different From Traditional Marketing Term Paper - 1”, n.d. https://studentshare.org/marketing/1748766-e-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How Is E- Marketing Different From Traditional Marketing

E-MARKETING

It now offers more effective and efficient ways for communicating the messages of the company to the consumers. The report will highlight on the difference between the traditional marketing communication and the E-marketing communication. The report will also highlight marketing tools which are presently being used in amazon.com. Apart from that the assignment will also try to explain on how amazon.com can utilize the diffusion adoption process in the context with its newly released Amazon kindle reader. And at the end the report will try to put some of the benefits of using viral email, interactive advertisement campaigns and E CRM. The key findings of the project are that amazon.com makes use of different kinds of marketing too...
8 Pages (2000 words) Essay

E-Marketing

... but also through personal aspects like e-mails and other forms of wireless media. Business firms are very fond of e-marketing today and the growth in e-marketing has seen an all time high of late because not many financial resources are required in this form of marketing as opposed to setting up stores in different parts of the world where the customer base to be catered to is very limited. E-marketing is accessible to all kinds of people all over with an access to an internet connection and makes life much easier and convenient for people. Instead of standing in line to buy products and waste time travelling, a consumer can easily buy products online while he is travelling somewhere; for example, a woman buying books from the internet...
12 Pages (3000 words) Essay

E-marketing

...? E-MARKETING Submitted By Contents Introduction 3 Background 3 E-Marketing 4 Difference between E-marketing E-business and E–commerce 5 Marketing Strategy 5 E-marketing Strategy 5 Marketing Mix 6 Marketing Strategy for Tourism 6 Case Study 6 Visit Britain: Satisfying online market demand 7 Analysis 8 Brick and click 8 Advantages 9 Challenges 9 Promotion 9 Conclusion 11 We have discussed here various aspects of E-marketing. How much similar and different it is from traditional marketing. In today’s world where internet and web has become part of our lives, we cannot ignore its importance in the business world. Business world and ways of doing business is also revolutionized. Marketing has evolved in the last decade or so. Marketers...
10 Pages (2500 words) Essay

E-marketing

The plan also gives an overview of the company competitors, market analysis and methods of measuring the success of the brand. Finally, recommendations on what the company can employ in order to ensure the success of the brand come the year 2013 are given at the end. 3.0 Company summary The company was formed basically as a clothing company meant to reach out to upper income class of people. This has made the company to have a range of products that are expensive and as a result, it has had a limited but profitable market share. The company sells clothing of both sexes mainly jackets, men and lady suits as well as travel bags. Despite the tough market competition, the company has maintained a steady flow of income compared to com...
8 Pages (2000 words) Essay

Traditional Marketing and E-marketing

...Marketing Is traditional marketing losing its position to e-marketing ____________ d: Jun-26-2008 Traditional marketing in the context of social issues has significantly affected our technology driven society. According to many marketers dependence on traditional marketing strategies to bring about desirable social change has bought problems for the society. Empirical evidence suggests that marketing if done in traditional way poses negative effects, such as the promoting undesirable behaviours, however if done on a commercial basis serves as the evidence in lagging behind e-marketing (Bright, 2000). It is true that traditional marketing which is based on the foundation of the four P's; product, price, promotion and placement...
2 Pages (500 words) Essay

Traditional Marketing

Traditional marketing is in effect focused on markets and products, giving little consideration to customers - what they want and need, how they buy and when. Adrian Payne (1991) notes that "traditional marketing concentrates on product features, has minimal interest in customer service, limited customer contact, and where quality is primarily a concern of production."
The marketing mix approach is "too limited to provide a usable framework for assessing and developing customer relationships in many industries and should be replaced by an alternative model in which the focus is on customers and relationships (Gordon, I., 1999)."
For these reasons, not a few companies soon found traditional marketing ineffective in sel...
12 Pages (3000 words) Essay

E-Marketing

.... Germany, Austria, France, Canada and China. The site is accessible worldwide and it is a global company that is capable of shipping products all around the globe. Today Amazon is a huge name in the e-commerce industry and also a leading company in its genre. Currently, the company has been vying to enter into e-marketing that is selling products digitally over the internet instead of shipping them to every part of the globe. Since the company’s business model has always been swarmed with the shipping mania, it is now taking the conversion from traditional marketing to e-marketing very slowly so that business is fully integrated with no unit left behind and finally gushing towards the prime position successfully. They are still developing...
11 Pages (2750 words) Essay

E-Marketing

...Insert Summary of Socio-Cultural Trends and Online Exchange One of the social and cultural trends that have impacted online exchange is the creation or existence of peer groups in social networks. Online social networks such as Facebook, Twitter and MySpace have entrants and users who are clustered together into a peer group. Moderators of these forums only have to read an individual’s profile to link him with other subscribers in the same online social networks. This has greatly impacted online exchange by encouraging market segmentation. For instance, a marketer will have to package his product to suit the youth, if he notices that the groups he is targeting in Facebook, Twitter or MySpace are college graduates or college students...
1 Pages (250 words) Research Paper

Relationship Marketing and Traditional Marketing

...Difference between Relationship marketing and traditional marketing   “Difference between Relationship marketing and traditional marketing” What is the difference between Relationship marketing and traditional marketing?    The difference between relationship and traditional marketing may come out to be trivial. However, at its core lie main theoretical differences that have compounding effectuates when practiced in the real world. Before we can interpret the advantages and disadvantages of relationship marketing we must understand the conflict. Traditional Marketing: Traditional marketing is centred on getting the message out. The more people you expose your message to the more people that will buy your product. It is a number game...
10 Pages (2500 words) Dissertation

E-Marketing

...Business proposal and website design (e-business) Executive summary The Internet has been known to provide the best and most effective platform for marketing products and both local and international products. It is most economical and more efficient when compared to traditional marketing methods. There are many parameters that should be considered before one engages in online advertising. The Internet is complex and presents a dynamic market platform that requires regular and daily training. Online marketing is far much different from the world of print, broadcast, and out-of-home advertising markets. The Internet is so vast and is evolving at very high-rates such that it is becoming hard to properly target the audiences...
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic How Is E- Marketing Different From Traditional Marketing for FREE!

Contact Us