The Internet Can Be Employed as a Marketing Public Relations Tool - Essay Example

The Internet can be employed as a marketing public relations tool when different brands make use of social media marketing domains to protect themselves. These products have advertisements and news stories put up on the various avenues which are available on the Internet. It allows for a good enough understanding of how well these brands and companies can make use of the Internet and thus bring in much-needed value and mileage.

The advantages of making use of the Internet are many since the audience gets to know about the marketed entities very quickly, and sometimes even faster than they would through the traditional media marketing domains. It allows for a swift recall of the chosen marketing activity or public relations that is being done (Herbig 1998). Then there is the discussion of extracting more revenues which are connected to the usage of the Internet. Read More