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Blogging and Types of Blogs - Assignment Example

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In this paper, different perspectives on blogging including different types of blogging and different types of corporate blogging have been reviewed. While corporate blogging is on the increase, companies need to be very clear on their objectives…
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Blogging and Types of Blogs
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Download file to see previous pages Blogging has created a fresh channel of communication which enables people to obtain news and political information (Gunter, 2009). Blogs are fluid in nature and are regularly updated by their authors. While some are content to be blog readers others maintain their own blogs. Research suggests that women are more likely than men to create blogs and most bloggers are aged under 30 (Gunter, 2009). Most bloggers live in urban areas and suburbs and tend to conceal their identity. The power and influence of blogs have grown to such an extent that today blogs are developed and maintained by groups and organizations. To attract the attention of the readers, blogs must contain interesting and relevant content that is regularly kept up to date. Blogs have the potential to reach the masses but it does not happen often. Some blogs are deliberately targeted at mass audiences with the objective of creating an alternative information exchange. Blogs have become the new channel for communication, for developing and maintaining relationships between the organization and the publics (Kelleher & Miller, 2006). Blogs are being used by the organization for guerilla marketing and attacking competition, for creating identification with publics, for sharing scientific breakthroughs and for knowledge management (Kent, 2008). While blogs have immense potential, the way they have currently used their utility as a public relations tool is limited. Traditional blogs have a narrow audience because they are personal in nature while news blogs like Slashdot attract mass attention and readers start posting their comments on it (Kent, 2008). Other types of blogs include commentary by CEOs, professionals, and employees, customer service, knowledge management applications, marketing and promotion of organization and products. Organizational blogs have been found to be effective in building and maintaining relationships between the organization and the publics (Kelleher & Miller, 2006). Organizational blogs are usually maintained by an official representative of the organization and posted by the public recognized by the organization. ...Download file to see next pagesRead More
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