Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Market Analysis for BzzAgent - Case Study Example

Comments (0) Cite this document
This research will begin with the statement that BzzAgent is a technology-based promotional agency launched by David Balter in 2002. The agency was established to provide the companies with new ideas of building brand affinity using modern tools of communication and marketing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Market Analysis for BzzAgent
Read TextPreview

Extract of sample "Market Analysis for BzzAgent"

Download file to see previous pages The following discussion aims to discuss the market situation in which BzzAgent operates using some widely established models and theories of organizational studies. BzzAgent operates in a crowded marketplace and had to adopt some innovative strategies to enter and succeed in the industry. The attractiveness of the marketplace in terms of competitiveness is analyzed below using the Five Competitive Force model presented by Michael Porter in 1980. The tools of the analysis presented in the model provide a structure that can be used to conclude the competitive strength of an industry. These tools are simple but allow having the clear and strong understanding of the importance of power within a business circumstance and help in gaining the understanding about the strength of any organization within a competitive situation. The threat of entry depends upon the extent to which there are barriers to entry in the market. The environment where BzzAgent operates is an easy to access marketplace. There are little barriers to entry in the field of WOM marketing and the agencies generally have the wide range of options to start their operations depending upon their financial base and workforce. The failure of the traditional means of marketing has already opened up the doors for innovative marketing ideas. Moreover, the rapidly increasing trend of online, telephonic and text messages’ interactions have broadened the prospects for new ways of WOM marketing. The companies operating in different industries and sectors fervently look towards the different and unique ideas to promote their brands and the WOM strategy seems attractive to many of them due to the growing importance of the internet, email and SMS as a marketing tool. It implies that there are the greater scope and little entry barriers in the field of WOM marketing. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Market Analysis for BzzAgent Case Study Example | Topics and Well Written Essays - 3250 words”, n.d.)
Market Analysis for BzzAgent Case Study Example | Topics and Well Written Essays - 3250 words. Retrieved from
(Market Analysis for BzzAgent Case Study Example | Topics and Well Written Essays - 3250 Words)
Market Analysis for BzzAgent Case Study Example | Topics and Well Written Essays - 3250 Words.
“Market Analysis for BzzAgent Case Study Example | Topics and Well Written Essays - 3250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Analysis for BzzAgent

Market analysis

...?Market analysis Table of Contents Market analysis Table of Contents 2 Introduction 3 Discussion 3 Product 3 Price 5 Place 6 Promotions 6 Conclusion 7 References 8 Introduction The age increased market competition has led to considerable pressures on business organizations to ensure organizational efficiency. The present study would analyze the case of Nintendo Corporation and analyze its elements of marketing mix. Nintendo is a Japanese game console manufacturing and marketing company that is engaged in the production of gaming consoles. The company was established in the year 1889 and since then has been credited with being one of the pioneers in the industry segment. Some of its innovations like Mario are still quite popular among...
4 Pages(1000 words)Essay

Market analysis, market segmentation analysis and break even analysis

... Market analysis, segmentation and break-even analysis Introduction A marketing analysis is a study about all the issues that affect the stability of an organization. Market segmentation is the division of markets according to customers’ purchasing power and preferences about some products. My marketing analysis follows some of the basic requirements that I show in a marketing analysis request sheet. The format begins with the objectives under which the goals are identified, project details and the variables. Objectives I write to request for a market analysis because I strongly believe there are new trends in the market that need quick attention. The goals for the market analysis are: Demand The product depends on the income...
4 Pages(1000 words)Case Study

Market analysis

...Marketing Market analysis 1. Current Size The British soft drinks industry consists of carbonates, fruit/ vegetable juice, bottled water, functional drinks, concentrates and ready-to-drink tea and coffee. The fruit and vegetable juice sector consists of two groups: long-life fruit juices (non-chilled) and fresh fruit juices (chilled). The fresh or chilled subsector accounted for 11% of the fruit/vegetable juice sector in volume terms in 2004. Chilled versus non-Chilled off-trade Fruit/ Vegetable Juice % share 2002-2004 % volume 2002 2003 2004 Chilled 6.9 9 11 Non-chilled 93.1 91 89 TOTAL 100 100 100 Source: Euromonitor International estimates: Official statistics, trade associations, trade press, company research, store checks, trade...
8 Pages(2000 words)Essay

Analysis of Market Failures

...The presence of public and private goods also results in market failures. Public goods are those goods which benefit all, but no one wants to pay forthem. One example of a public good is street lights. Since, people know that everyone needs it, someone is going to pay for it and they want to free-ride on the back of a person who pays for it. However, no one is foolish and hence in the free market, price mechanism fails to provide these goods. This is a problem and cause markets to fail because despite of the fact, the good has a good demand, no one pays for it and the good is never provide by the forces of price mechanism. Therefore, in order to counter this market failure, government intervenes, takes taxes from people and provides them...
2 Pages(500 words)Assignment

Market Analysis for TESCO

...Market Analysis for TESCO It was in the year 1919 that Jack Cohen founded Tesco, when he began to sell surplus groceries from a stall in the East Endof London. His first day's profit was 1 and sales 4. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack's surname. It was in year 1929 that Jack Cohen opens his first Tesco store in Burnt Oak, Edgware, North London. And there's no looking back since then. Tesco has a long term strategy for growth, based on four key parts: i. Growth in the Core UK ii. To expand by growing internationally iii. To be as strong in non-food as in food iv. To follow customers into new retailing services Reasons behind the success: The Glorious...
12 Pages(3000 words)Essay

Market Analysis

...Market Research and Analysis on the of the Online Shopping and Gaming Market The exponential growth of internet use across the world has brought with it the advent of online shopping and similarly disrupted the gaming market as more gamers opt to indulge in their passion over an internet connection. Just like in gaming, online shoppers can be categorized as either hardcore, moderate or the mass market segment. The first two categorizations are the key drivers of the online shopping and gaming market. The later will only undertake online shopping to catch up with the times and similarly opt for games that are short in duration and easy to learn. Also worth to note is the eventual interaction between online shopping...
2 Pages(500 words)Assignment

Market Analysis

...CanGo Market Analysis CanGo Market Analysis For those who have been involved in video/computer gaming market for a various years, they probably feel that they pretty understand the market; they have a good understanding of who the customers are, what they want, and their buying patterns. If you come up with this hard-won information in the online gaming sector, however, it will be somehow helpful but utterly horribly wrong. Of course, online players purchase video and computer games, but the market of online gaming should be treated separately from video and computer market (Amazon, 2009). The main thing here is that these two sectors have different objectives. Home players want appropriate individual experience while online gamers want...
4 Pages(1000 words)Essay

Market Analysis & Industry Analysis Tablet Market

... Market Analysis & Industry Analysis This paper was a market analysis and industry analysis research that focused on a product which has been intended for the tablet market. Named the Slate, this is to be introduced as a tablet that comes to compete with two major forms of tablets on the current market. The first form of tablets is branded tablets, which come under the line of tablets produced by popular manufacturers such as Apple, Amazon, and Samsung. There is also what is known as consumer tablets, which come from lesser known manufacturers. From the market and industry analysis, it has been found that for the Slate to be regarded as a branded tablet, it is important that the right marketing plans are devised to ensure that the product...
15 Pages(3750 words)Term Paper

Market Analysis

... Winery in Galveston Market Analysis The American wine industry is a steady and present-day market in the United s with an opportunity to develop. Galveston Winery offers services pertaining to wine production work prescribed and authorized by the Department of Alcoholic Beverage Control public ABC license categories and their elementary civil liberties. As a wine manufacturer, the license type 01 best suits the activities carried out during the course of beer manufacturing and sales (Department of Alcoholic Beverage Control 1). It approves the sale of wine to anyone holding a license sanctioning the sale of wine, and to customers for consumption on or off the producer’s licensed premises. Minus any extra licenses, Galveston may trade beer...
5 Pages(1250 words)Research Paper

Competitor and Market Analysis

The device itself is simple to operate however, as the market becomes discriminating so did the product.
The increasing complexity of the product also became the source of its challenges. More frequently the installers had to deal with data registration difficulties, bugs in customized software and site-related problems such as interference from electronic equipment.
In 1994, for the first time, mechanical failure has become commonplace in the security system. The company’s client also indicated their desire to integrate other security systems from other countries that would lead them to compare the cost. In 1996 Maeve Conway, took over as head of purchasing, where she is expected to lower the operating cost of t...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Market Analysis for BzzAgent for FREE!

Contact Us