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Company Digital Platforms - Case Study Example

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This work called "Company Digital Platforms" describes how Nestle will be promoted using the online mechanism. The author takes into account that for Nestle to face the counter the competition it faces from other companies, it has to maximize the use of electronic marketing…
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Company Digital Platforms
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Download file to see previous pages Digital marketing has many elements. These include email marketing, search engine optimization, pay per click, social media, blogging, online advertising, and affiliated marketing (Klapdor2013). Email marketing as a form of electronic marketing was one of the starting digital marketing forms. Email marketing does involve segmenting your customers and delivering personalized messages to them at the time when it is appropriate. Email marketing has created a sense of the personalized relationship between companies using them and their customers(Klapdor2013). One message can be crafted and sent to numerous desired recipients. A one on one conversation can ensue between the company and some of its guests who might have perceived that the products are desired to them and may want them to be delivered to them. The traditional forms of online advertising include the use of video, pop-up, banner, interstitial, and flash(Gunelius2011) the traditional marketing relies mostly on push strategies and usually involves direct marketing strategies such as companies pushing messages to their consumers and expecting a certain response from the consumers. Search engine optimization is the next form of electronic marketing. It is basically increasing the visibility of a website in search engines. The visibility can be increased by high ranking a certain keyword. Search engine optimization involves a wide array of skills such as creativity, technical approach, and using an analytical approach. Content creation and improving, link-building, and blogging are also some of the other techniques used by search engine optimization(Weber, 2009). Another element of electronic marketing is pay per click or paid search. The paid search involves managing paid advertising in the searching results. For the paid search to be successful, it requires certain skills such as creativity in crafting the adverts, one needs to be keen on detailed data and be quick responding to data. Social media management is the next element in electronic marketing. Social media marketing involves all marketing activities undertaken using the social web (Gunelius, 2011).  Here the brand name is managed using different social networks. These social networks include Linkedin, Facebook, Twitter, and Pinterest. ...Download file to see next pages Read More
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