StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Company Digital Platforms - Case Study Example

Comments (0) Cite this document
Summary
This work called "Company Digital Platforms" describes how Nestle will be promoted using the online mechanism. The author takes into account that for Nestle to face the counter the competition it faces from other companies, it has to maximize the use of electronic marketing…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Company Digital Platforms
Read Text Preview

Extract of sample "Company Digital Platforms"

Download file to see previous pages Digital marketing has many elements. These include email marketing, search engine optimization, pay per click, social media, blogging, online advertising, and affiliated marketing (Klapdor2013). Email marketing as a form of electronic marketing was one of the starting digital marketing forms. Email marketing does involve segmenting your customers and delivering personalized messages to them at the time when it is appropriate. Email marketing has created a sense of the personalized relationship between companies using them and their customers(Klapdor2013). One message can be crafted and sent to numerous desired recipients. A one on one conversation can ensue between the company and some of its guests who might have perceived that the products are desired to them and may want them to be delivered to them. The traditional forms of online advertising include the use of video, pop-up, banner, interstitial, and flash(Gunelius2011) the traditional marketing relies mostly on push strategies and usually involves direct marketing strategies such as companies pushing messages to their consumers and expecting a certain response from the consumers. Search engine optimization is the next form of electronic marketing. It is basically increasing the visibility of a website in search engines. The visibility can be increased by high ranking a certain keyword. Search engine optimization involves a wide array of skills such as creativity, technical approach, and using an analytical approach. Content creation and improving, link-building, and blogging are also some of the other techniques used by search engine optimization(Weber, 2009). Another element of electronic marketing is pay per click or paid search. The paid search involves managing paid advertising in the searching results. For the paid search to be successful, it requires certain skills such as creativity in crafting the adverts, one needs to be keen on detailed data and be quick responding to data. Social media management is the next element in electronic marketing. Social media marketing involves all marketing activities undertaken using the social web (Gunelius, 2011).  Here the brand name is managed using different social networks. These social networks include Linkedin, Facebook, Twitter, and Pinterest. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Company Digital Platforms Case Study Example | Topics and Well Written Essays - 2250 words, n.d.)
Company Digital Platforms Case Study Example | Topics and Well Written Essays - 2250 words. https://studentshare.org/marketing/1873570-nestle-the-role-of-company-digital-platforms-in-marketing-a-product-service
(Company Digital Platforms Case Study Example | Topics and Well Written Essays - 2250 Words)
Company Digital Platforms Case Study Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/marketing/1873570-nestle-the-role-of-company-digital-platforms-in-marketing-a-product-service.
“Company Digital Platforms Case Study Example | Topics and Well Written Essays - 2250 Words”. https://studentshare.org/marketing/1873570-nestle-the-role-of-company-digital-platforms-in-marketing-a-product-service.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Company Digital Platforms

PARTY PLATFORMS

...Company Digital Platforms... Company Digital Platforms... Position I: On Education In the field of education, Republicans stand for “a return to the traditional basics of reading, writing, and arithmeticwith sufficient discipline…(and also)…standardized testing” (2010 State Republican Party Platform, 11). But Democrats favor a more modern educational system with greater flexibility and as they believe, an “educational program that values and encourages critical thinking and creativity” (Texas Democratic Party). Instead of “high-stakes tests as recommended by Republicans, Democrats are supporting “multiple measures that restore the original intent of the state assessment system” (2010 State Republican Party Platform, 12; Texas Democratic Party)....
1 Pages (250 words) Essay

Platforms and Products

...Company Digital Platforms... Company Digital Platforms... ………………………………………………………………………….xxxxxx …………………………………………………………………….xxxxxx …………………………………………………………………………xxxxx ………………………………………………………………………..xxxxx @2013 Platforms and products In media, a product refers to what I being marketed, advertised, or any other information which is passed to alert people know about it. While a platform refers to what is being used to pass that information to people. The information always targets more than a million people all over the world who like getting informed on what is going on in their surroundings. It also helps people become more literate because they are able to learn a lot on what is going on in their environment. In today’s world, there has been massive...
3 Pages (750 words) Essay

Digital Media Platforms and Education

...Company Digital Platforms... Company Digital Platforms... Number Digital Media Platforms and Education Following the recent development in technology over the years, the use of digital media in many disciplines has become wide spread. Digital media is any form of electronic content that can be stored digitally and transmitted over the internet or over a system of computer networks. Recent leaps in the development of digital media has led to radical changes in the education sector. These implementation of digital changes to the education system can be attributed to the need to gain convenience while still maintaining the efficiency and effectiveness in learning (Belinha, 2010). The purpose of this paper therefore is to give insight on whether the...
8 Pages (2000 words) Research Paper

Computer Platforms

...Company Digital Platforms... Company Digital Platforms... Platforms Draw out the truth-table for the XOR function. Make this using only NAND gates. Define and use DeMorgan's theorem both in Boolean and diagrammatic terms in the solution. Why is the EXOR function considered useful in binary addition circuits' Solution: The Exclusive-OR or EXOR function is represented by the symbol shown in Figure 1.1, and its truth-table is shown in Table 1.1. Figure 1.1 EXOR symbol Table 1.1 Truth table for XOR Further, EXOR can be represented algebraically by the expression: _ _ F = A.B + A.B As per Mano (2000, p.47), "The generalised form of DeMorgan's theorem states that the complement of a function is obtained by interchanging AND and OR ope...
5 Pages (1250 words) Research Paper

Computing platforms

...Company Digital Platforms... Company Digital Platforms... PLATFORMS Choosing the right motherboard to suite one’s personal or business needs is quite a challenging task these days. Individuals and businesses have to choose from a variety of brands and latest features before coming up to a decision. The marketing hype of the products makes the decision making even more complex for the prospective buyer who has no knowledge or background in computers. Prospective buyers and users have their own unique needs and priority. Business people prefer stability and reliability. Gamers need speed, good graphics, and high frame rates. The non-enterprising and budget conscious individual needs compatibility, expandability, and cheaper prices. Today, a...
12 Pages (3000 words) Dissertation

Computing platforms

...Company Digital Platforms... Company Digital Platforms... Platforms Prepared by Satyam Rameshfor The Computers for African Schools Charity, UK to assist them in understanding the latest versions of Linux Operating Systems available today for the purpose of identifying the minimum specifications required by computers to run improved/later versions of Linux Operating Systems that would facilitate in the realization of the objective i.e. enhancement in teaching/learning of basic IT skills in secondary schools at various locations on the African continent. September, 2005 ...
33 Pages (8250 words) Dissertation

Computing platforms

...Company Digital Platforms... Company Digital Platforms... The purpose of this report is to identify the minimum requirements for computers to be used in teaching and learning basic IT skills in secondary education. Since it is given that the operating system that will be used is Linux, this report will examine what hardware requirements can be run on software packages that will run for basic IT learning and teaching. Specifications have been identified with different distributions of the Linux OS. A comparison has been made on the capability of each distribution, and identified what software can be used for basic IT education. A.1) Identify the latest distributions of LINUX and the minimum specification recommended for equipment to run this o...
10 Pages (2500 words) Dissertation

Computer Platforms

...Company Digital Platforms... Company Digital Platforms... of Contents Table of Contents 2 Executive Summery 3 Introduction 3 Background 4 New ICT technology for Radio 5 Computer Systems 6 System 7 Name: Dell dimension 4600 Desktop: 7 Now I will present the detailed analysis of the Dell dimension 4600 desktop computers for the radio station main system. Dell Dimension 4600 Desktop has a 2.66 GHz Pentium 4 processor, a 2 GB RAM, 320 GB hard disk and 8x DVD+RW drive. This system contains the “Creative Sound Blaster Audigy 2” Sound Card by Dell 5850 5.1 sound Speakers. There is facility Intel 10/100 Ethernet plus v.92 56Kbps Modem. The main faculty is the one FireWire and eight USB 2.0 Ports (Dell Dim1, 2009). 7 Web technology 10 System Users 11 User ...
10 Pages (2500 words) Essay

DIGITAL MEDIA PLATFORMS AND EDUCATION

...Company Digital Platforms... Company Digital Platforms... media and education Digital media platforms and education The digital media platform is vastly being used in all corners of the universe today. In education, there have been a lot of changes owing to the improvement in digital media, via social media platforms. The effects have been experienced both positively and negatively in the education systems. Owing to social media, students are managing to collaborate on various projects, through their friends and online educators. This is bringing in new and diverse instructional strategies thus improving the quality of education. Despite these technologies, it is unlikely that a good gauge will be determined for the sake facts. However, it is fa...
1 Pages (250 words) Essay

Digital Media Platforms and Education

...Company Digital Platforms... Company Digital Platforms... Digital Media Platforms and Education My research was about digital media platforms and education. Global warming isone of the most heated environmental debates which have been in existence for the past fifteen to twenty years both in the scientific and political community. My research sought to determine whether human actions contribute largely to the issue or natural causes. This is because there are some shareholders who believe that the human contribution to global warming is so little and therefore insignificant while others believe it is very significant (Archer, 21). I developed it by looking at the increases in CO2 emissions and other contributing factors. It was important to analy...
2 Pages (500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Company Digital Platforms for FREE!

Contact Us