Pandora.com Operating Platform - Essay Example

Specifically, the company achieves this through the provision of up-to-date music, drama, and related discussion such as a live performance on the company blog. The blog and the ‘Submit your Request’ platforms within the website allow users to create free online profiles to participate in discussions (Pandora.com, n.p.). The personalized station established by the Music Genome Project allows the users to edit or refine the content to fit their changes in music tastes and preferences.

The interactive feature on the Pandora.com website characterizes it as a social media platform. Social media is an online phenomenon that supports connectivity and interaction, as well as encourages contributions and feedback on online topics from the members and users of the virtual community (Pandora.com, n.p.). The essential features of social media include connectedness, participation, openness, and conversation. Pandora.com supports these characteristics through the blog where users post and contribute to articles on various topics.

Another unique and primary feature of social media is the user-created and maintained online profile that facilitates digital dialog. Although Pandora.com does not have an intensive and user-enabled profile like Facebook, it has a platform that supports online contributions and commenting on the available topics (Pandora.com, n.p.). The Pandora.com internet community has a common interest in music and comedy categorizing the website as a specified social media that confines its engagement within the entertainment industry.