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EBay's Mixed Results - Research Proposal Example

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The paper "eBay's Mixed Results" explains the roots of the company's negative net profit, price/earnings ratio, and positive both the enterprise multiple ratios and value-to-revenue multiple ratios. enterprise multiple ratios, value-to-revenue multiple ratios, etc are presented as well…
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Extract of sample "EBay's Mixed Results"

Download file to see previous pages eBay Inc., manages an online platform portfolio that is composed of its online marketplace named ebay.com that links buyers to sellers, StubHub that manages its online ticketing platform named stubhub.com (Yahoo Finance, 2018). The portfolio also contains mobile apps such as the eBay mobile application for specialty retail function and the StubHub mobile application that connects fans with their favorite shows, artists, and sports (Yahoo Finance, 2018). Apart from the online market place and mobile apps, the company runs a classifieds platform that is composed of a collection of brands such as Gumtree and mobile.de that enable consumers to find the items that they are looking for to satisfy their needs (Yahoo Finance, 2018).
Through its online platforms, users are able to find, buy or sell, and even pay for the various items through both online and offline channels that are composed of distributors, retailers, import and export firms, search engines, and networks (Yahoo Finance, 2018).
eBay’s main competitors are Amazon and Alibaba. It is worth noting that even though eBay Inc., Amazon, and Alibaba operate within the same industrial sector, their financial performances vary. For instance, Amazon is the largest in terms of market capitalization which stands at $800.369 billion, followed by Alibaba at $367.323 billion, and finally eBay at $27.883 billion (Yahoo Finance, 2018).
In terms of revenue generated, Alibaba leads the pack with $250.3 billion followed by Amazon at $177.87 billion, and finally eBay at $9.57 billion (Yahoo Finance, 2018). In terms of the net profit margin, it is worth noting that eBay had a net loss of (1.016) billion as at the end of the financial year 2017 and its net profit margin was -8.12%. On the other hand, Amazon had a net profit margin of 1.71% while Alibaba had 25.57%.
eBay Inc., Amazon, and Alibaba have different product portfolios. For instance, eBay’s product portfolio is made up of an online marketplace named ebay.com and mobile applications such as eBay and StubHub. Amazon’s product portfolio is made up of three main platforms namely Amazon.com (retail), Amazon Web Services that offers cloud solutions, and Amazon Prime that offers convenient shipping solutions. Amazon’s product offerings also include digital services, studios, books, and digital content (Amazon Annual Report, 2017). On the other hand, Alibaba’s product portfolio is composed of retail, mobile commerce and electronic commerce, online auction, and online money transfer services (Alibaba Annual Report, 2018). It can be seen that eBay’s competitors have more product offerings and this is one of the chief reasons as to why eBay ranks behind them
eBay’s current market capitalization stood at $27.883 billion.
The open price as at the day of analysis was $29.58 while the previous close price was at $29.63.
The bid price on the day of analysis was at $28.40 x 4000 while the asking price was at $28.95 x 1000.
The firms current beta is at 1.41. The decision made when recommending whether eBay’s shares should be bought, held, or sold is dependent on various ratios that are used to determine the firm’s current financial status. The fundamental financial ratios that guide investors in determining whether to buy, hold, or sell eBay’s stock include but are not limited to the firm’s price-to-earnings-ratio, the enterprise’s multiple ratios, enterprise value-to-revenue multiple ratios, and the expected-price-to-earnings-growth ratio. Other essential parameters that are important in determining the investment decision include an analysis of the company’s growth in revenue and the price-to-book value ratio. Each of the ratios stated above shall be discussed below. ...Download file to see next pagesRead More
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