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A Significant Difference between Online and Traditional Marketing Exists - Term Paper Example

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The paper 'A Significant Difference between Online and Traditional Marketing Exists' presents advertisement which is a means of promoting products and services, where companies communicate with the users of such products, with the aim of attracting and retaining a large customer base…
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A Significant Difference between Online and Traditional Marketing Exists
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Download file to see previous pages The arrival of technology has transformed advertising, where diverse firms have the option to opt for either online advertisement or traditional advertisement modes. Both advertisements applicable and firms should consider their suitability before deciding on one. This document will look into the differences between both advertisement means while looking into the merits and demerits of both advertisement means.

It is every firm’s attempt to strategize on minimizing cost while maximizing the suitability of the chosen mode of advertising. As such, as business organizations make an effort to minimize cost, it is imperative to determine that it reaches the target audience (Barker & Angelopulo, 2005). To begin with, in traditional marketing, businesses must utilize billboards and advertisement placards and coupons, all of which require materials and expertise in their manufacture. This leads to increased costs since these materials have to be manufactured, stored and transferred to various regions within the target audience’s reach (Viglia, 2014). Additionally, it requires an increased labor force in the printing and distribution of the advertisement materials. This highlights the cost-effectiveness of online marketing. However, in online marketing, there must be a skilled employee, tasked with the responsibility of placing an advertisement on the internet, and ensuring that it reaches the target audience. A key advantage is a fact that numerous sites are available which provide free advertisement services to the business investors.

The project of advertisement in various business ventures is to have the largest coverage within its target audience (Kurtz & Boone, 2010). In traditional marketing, the coverage of the products and services published on materials or advertised through radio or television. This indicates that the traditional advertisement mode will significantly cover individuals who have remote access to the internet, those that have access to the radio and television services. ...Download file to see next pagesRead More
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