Name Professor Course Date Online Radio and Globalization Introduction Arbitron & Edison latest annual report on the impact of online radio platform shows that though radio still has high social regard, it currently faces the challenges of being eclipsed by online radio…
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Commercial entities, instead of paying enormous amounts of money for radio advertisements, and sponsoring target programs, can develop content that attracts and retains an audience (Kozamernik, & Mullane, p. 13). Internet radio has an immense impact on globalisation because it targets a wider global audience, and can influence commerce and culture. Internet radio does not only impact on globalisation but it also impacts on commercial trends. It impacts on advertising, management, production, marketing and radio listenership. With the advent of internet radio, business shifted their attention to seeking for advertising space in online radio because of its international nature. Online radio also changed radio listenership; international listeners could tune in to an online station and listen to music that may not be available in their local radio stations. This means that expatriates can listen to radio stations from their native countries, and in a way influence the locals to listen to this radio stations. Online radio is also appealing to the youths who are internet savvy and compose the highest number of radio listeners (Kozamernik, & Mullane, p. 18). Radio incorporates signal transmission in space using electromagnetic waves that have frequencies below visible light. This waves, electromagnetic waves, travel by oscillating electromagnetic fields in air and vacuum space. ...
Ships used radio by sending Morse code to land in 18th century. The importance of radio came to the fore during the sinking of the RMS Titanic. Operators on board the Titanic communicated with nearby vessels using radio. During the First and Second World Wars, radio gained immense usage by the navies and the armies (Kozamernik, & Mullane, p. 5). Commercial radio broadcasting in 1920s changed the landscape for radio usage. Besides, radio program relay, point-to-point broadcasting and telephone messaging became widespread in 1920s. Presently, radio has taken many forms, which include mobile communication, wireless networks and radio broadcasting. Commercial radio broadcasting includes music, news, comedies, dramas, variety shows and numerous forms of entertainment. During the golden age of radio, it gained uniqueness as a method of presentation because it only used sound. Technological developments brought other means of mass media, and the currently, online based services takeover from some of the services that people used to enjoy. Internet or online radio is growing in acceptance and may overtake conventional radio within no time. Internet radio has changed aspects of radio such as advertisement, its globalization role, listenership, production, marketing, education and entertainment (Kozamernik, & Mullane, p. 7). Internet or online radio uses the internet to transmit audio services. Internet radio primarily involves streaming media, which presents listeners with non-stop audio streaming. This means that the audio stream cannot be replayed or paused but can be stopped. Internet radio is similar to conventional radio, but the difference is in the mode
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Globalization leads to drastic changes in social conditions of millions of world’s residents, expressing itself both in constant shifts in global production and the disruption of ‘usual’ cultural conventions. That is why it is necessary to analyze the problem of globalization, so that the overcoming of its drawbacks may be possible.
Moreover, there are assumptions that the economic globalization or integration of nationally based economics to form a single international economy via foreign direct investment, trade or capital flow or technology spread (Appadurai, 2000; Garrett, 2000).
Golden age of radio captured the imaginations of scientists, artists, and common people alike. It brought the world to their doorsteps. It changed the way they think and perceive information. It made people want more of everything, more drama, more entertainment, more information, more music, and more new products.
Today’s information advances and the globalized economy have deeply and permanently reshaped the economic, educational, political, and social setting of the world. The once limited, slow, and conservative tempo of societal transformation has now become borderless, fast, and far-reaching.
Globalization is simply an international process which arises from interchanging of products, ideas, world views and many other aspects of culture. This process has an effect on the culture, on the environment, on the political system, on the prosperity and development of the economy and also on the well being in the societies around the whole world (Globalization101, 2012).
In 1887, Heinrich Hertz gave the insight on the electromagnetic waves of energy. Thus the unit of frequency was named after him as Hertz. In 1892, Edouard Branley invented that metal are more responsive to the electromagnetic energy. After fine study and
The author states that many scholars view globalization as the introduction of new technological changes into the existing culture. They view globalization as a hindrance towards successful market for local products. Although globalization attempts to bring change to the local culture, it has significantly led to loss of cultural identity.
It impacts the general environment and culture in different countries, the processes of trade effect culture and the processes themselves get affected by culture and adapt. (Levin Institute, 2014) Globalization
In addition, the study shall cover the four main dimensions of McDonaldization as described by Ritzer.
The study is very important in discussing the phenomenon of McDonaldization. Furthermore, the study shall highlight the dangers of other companies
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