We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing strategy of Adidas - Essay Example

Comments (1)
Summary
The paper is about the whole of marketing strategy of Adidas. Adidas is a company that sells sporting equipment and accessories relevant to sports. This paper discussed various factors that affect planning of strategies for the company using SWOT and PESTEL analysis…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing strategy of Adidas

Download file to see previous pages... The firm that is analyzed in the paper is Adidas, the largest sport manufacturer in Europe and has Puma and Nike as its major competitors. They have divided their whole range of products into two segments: Adidas Performance and Adidas Originals. Adidas performance aims to show the loyalty and devotion of the brand to athletes, while Adidas Originals are all about fashion and lifestyle. The definition stated by Philip Kotler is: “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services”. Adidas have been since its inception looking for opportunities in the market by constant market analysis. It has been seen that they have been the company of many firsts and therefore a company who has been creating a niche in many sectors. They introduced Adidas originals to target the market that did not wear the sportswear as they had no relation with sports but then Adidas cashed in on the opportunity by releasing a line of casual wears which would ultimately establish them in the non-sport sector as well. Main points from the definition: science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit....
The only new thing it has ventured into is the fashion and style apparel industry as well. It has done the promotion of its products by hiring clubs and sportsmen from different sports and countries to be their ambassadors.. As for their casuals line they have even hired sportsmen in this arena but used them to portray the use of Adidas besides the sports they play, in their routine lives. Task Two SWOT Analysis is a strategic planning method that is used by companies to identify their internal and external conditions in one go. Strength and weakness are utilized as internal analysis tools while the opportunity and threats are used for external analysis. The SWOT analysis for ADIDAS is as follows (Smit, 2000): Strength: Adidas is a very established brand. It has been in the market since 1949 producing the sportswear for the world to wear. Deliverance of the promise. Adidas is a premium brand that promises to offer the best quality and delivers the same. Brand Ambassadors. Adidas has a very long and powerful list of brand ambassadors that includes people from nearly all the sporting arenas. It has sponsorship for huge sporting events like NASCAR and the IPL recently held in India. It has also had major sponsorship for some of the famous Football events. Diversity in the product range. Excellent supplier relationships. They have never had any lawsuits in relation with child labor or poor working. Adidas has a very established network of distribution; their goods are sold worldwide. Weaknesses: They are very heavily reliant on the sports industry alone. This may prove to be a disadvantage at a point as they have to diversify into other sectors as well to increase their own portfolio and reduce risks. They are ...Download file to see next pagesRead More
Comments (1)
Click to create a comment
pr
prosaccoashleig added comment 1 month ago
Student rated this paper as
The topic of "Marketing strategy of Adidas" is quite often seen among the tasks in university. Still, this document opens a new perspective of seeing the problem. I’ll use the idea for my own paper.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Communication of Adidas
According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.
4 Pages(1000 words)Essay
Using Sports as a Key Promotional Vehicle. (Adidas)
This paper will discuss promotion plan for a business aiming to use sporting as a key promotional vehicle to market sports equipment. Taking Adidas as a case study, this paper will explore how Adidas can use sports to market itself.
16 Pages(4000 words)Essay
Supply chain managment: The adidas story
It helps in reducing the cost of operations, improving the quality of the products and services rendered and in maintaining efficient delivery system. Moreover effective supply chain management practice promotes the system of spontaneous innovation taken by a concern.
11 Pages(2750 words)Essay
Company Strategy Analysis: Adidas
It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect to the fulfillment of the aspired present and future goals.
3 Pages(750 words)Research Paper
Marketing Communications Programme of Adidas
The success or even the failure of a MarCom programme carried out by an organization can be evaluated and judged using a communication audit. According to Fill (2009, p.912), “communications audit is a process that can help assess whether an organisation is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in particular way, then sends through a channel of transmission, which will be received by the intended recipient or customers through his/her own decoding process.
7 Pages(1750 words)Essay
Marketing strategy of adidas
The group recorded a growth of 4.9% in the total revenue it earned over 2007, the figures rising from 10,299 € million to 10,799 € million. In the process the group experienced a phenomenal increase in the profits which rose from 555 €
10 Pages(2500 words)Essay
The mi Adidas Case Study Mass Customization
A Designer and a Salesman: 1924 at the age of 23, Adi convinces his brother Rudolf to join the business. On July 1st 1924, they register their small enterprise as Dassler Brothers Shoe Factory, Herzogenaurach.
7 Pages(1750 words)Essay
Marketing Analysis: Case Study
The originator of adidas was one of the first individuals to see the potential of this manifestation of marketing when he supported the FIFA World Cup in 1978. Sponsorship includes
6 Pages(1500 words)Essay
Strategic Management of International Enterprises ( Adidas )
The Multinational Corporations (MNCs) from different industrial fields are highly motivated to expand their overseas subsidiaries across the different geographical regions with the
13 Pages(3250 words)Essay
Nike and Adidas
These two brands have successively managed to penetrate, target, segment as well as position their own brands in the life of customers (Umair, 2011). Although Nike is the leading in the global market in terms of sportswear, it is evident that Adidas is growing
2 Pages(500 words)Essay
Let us find you another Essay on topic Marketing strategy of Adidas for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us