Marketing strategy of Adidas - Essay Example

Comments (1) Cite this document
The paper is about the whole of marketing strategy of Adidas. Adidas is a company that sells sporting equipment and accessories relevant to sports. This paper discussed various factors that affect planning of strategies for the company using SWOT and PESTEL analysis…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Marketing strategy of Adidas
Read TextPreview

Extract of sample
"Marketing strategy of Adidas"

Download file to see previous pages The firm that is analyzed in the paper is Adidas, the largest sport manufacturer in Europe and has Puma and Nike as its major competitors. They have divided their whole range of products into two segments: Adidas Performance and Adidas Originals. Adidas performance aims to show the loyalty and devotion of the brand to athletes, while Adidas Originals are all about fashion and lifestyle. The definition stated by Philip Kotler is: “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services”. Adidas have been since its inception looking for opportunities in the market by constant market analysis. It has been seen that they have been the company of many firsts and therefore a company who has been creating a niche in many sectors. They introduced Adidas originals to target the market that did not wear the sportswear as they had no relation with sports but then Adidas cashed in on the opportunity by releasing a line of casual wears which would ultimately establish them in the non-sport sector as well. Main points from the definition: science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit....
The only new thing it has ventured into is the fashion and style apparel industry as well. It has done the promotion of its products by hiring clubs and sportsmen from different sports and countries to be their ambassadors.. As for their casuals line they have even hired sportsmen in this arena but used them to portray the use of Adidas besides the sports they play, in their routine lives. Task Two SWOT Analysis is a strategic planning method that is used by companies to identify their internal and external conditions in one go. Strength and weakness are utilized as internal analysis tools while the opportunity and threats are used for external analysis. The SWOT analysis for ADIDAS is as follows (Smit, 2000): Strength: Adidas is a very established brand. It has been in the market since 1949 producing the sportswear for the world to wear. Deliverance of the promise. Adidas is a premium brand that promises to offer the best quality and delivers the same. Brand Ambassadors. Adidas has a very long and powerful list of brand ambassadors that includes people from nearly all the sporting arenas. It has sponsorship for huge sporting events like NASCAR and the IPL recently held in India. It has also had major sponsorship for some of the famous Football events. Diversity in the product range. Excellent supplier relationships. They have never had any lawsuits in relation with child labor or poor working. Adidas has a very established network of distribution; their goods are sold worldwide. Weaknesses: They are very heavily reliant on the sports industry alone. This may prove to be a disadvantage at a point as they have to diversify into other sectors as well to increase their own portfolio and reduce risks. They are ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing strategy of Adidas Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Marketing Strategy of Adidas Essay Example | Topics and Well Written Essays - 2500 Words)
“Marketing Strategy of Adidas Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
prosaccoashleig added comment 7 months ago
Student rated this paper as
The topic of "Marketing strategy of Adidas" is quite often seen among the tasks in university. Still, this document opens a new perspective of seeing the problem. I’ll use the idea for my own paper.
Marketing Communication of Adidas
...?Marketing Communication of Adidas In today’s competitive market, survival of brands is a challenge to firms as they fight to keep their market shareand retain customers. Crucial to achieving a brand’s competitive edge is its marketing communication strategy that differentiates it from other products and captures its niche market. Marketing communication entails communication with the target audience through various channels such as advertising, promotion, social media marketing, personal selling and below the line marketing activities. Marketing...
4 Pages(1000 words)Essay
Company Strategy Analysis: Adidas
...?Running head: COMPANY STRATEGY ANALYSIS: ADIDAS Company strategy analysis: Adidas Insert Insert grade Insert 20 June 2011 Company strategy analysis: Adidas Introduction Strategy refers to a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. It is the direction and scope of an organization over a defined period and achieves organizational advantage through configuration of resources within challenging environments in order to meet the needs of the general market and fulfill the stakeholder’s expectations. It is a collective theme usually undertaken by the entire organization in relation to the daily activities undertaken within the organization, with respect... to the...
3 Pages(750 words)Research Paper
Marketing Communications Programme of Adidas a process that can help assess whether an organisation is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in particular way, then sends through a channel of transmission, which will be received by the intended recipient or customers through his/her own decoding process. The role of communication audit is to find whether the intended person is decoding the message in the manner, in which the messages were designed when encoded. When this communication audit is done on a real organization like Adidas, it gives interesting perspectives or results of their MarCom...
7 Pages(1750 words)Essay
...? Adidas Lecturer: Adidas is the largest manufacturer of sportswear and athletic footwear in Europe with its main strength being that the company is among the most renowned companies worldwide. The company’s consistent introduction of new products, brand development and technologies have enabled the company attain its strong recognition. For instance in 2005, Adidas was the market leader in sports goods in Japan because of its strong brand image and diverse product launches in the region. Since the soccer world cup in Japan and South Korea, Adidas embarked on advertising campaigns with popular sports representatives and celebrities. The brand strengthens...
2 Pages(500 words)Research Paper
Marketing and Marketing Strategy
...appropriate advertisements and product promotion. It will also help the marketer improve on the product’s design and quality for increased sales. For the 2nd Product; as a marketer, the consumer model of buying behavior can be used to identify the patterns of buyers and what action to take in improving the sales (Blackwell, 2001). Since the product required little or no evaluation, as a marketer, I can embark on making the product more readily available and in convenient locations that the customer can buy without getting inconvenienced. This knowledge concerning model of buying behavior is also important in performing market segmentation which is key to the success of...
4 Pages(1000 words)Coursework
...? Adidas case study analysis ID: This paper will deal with analysis of the market position of Adidas in the global sporting industry. The paper will start by exploring historical events that have shaped strategy in the company, major acquisitions, new product developments and changes in market strategy. The paper will then focus on the SWOT analysis and highlight the strengths, weaknesses, opportunities and threats that face the company. In addition, the paper will go further to evaluate the implications of the SWOT analysis on the current marketing position, current business strategy and changes that...
7 Pages(1750 words)Case Study
Marketing strategy of adidas
...Contents Contents Introduction 2 Marketing Strategy – Theory and Applications with reference to Adidas 3 Importance and the use of information in the marketing strategy of Adidas 5 Relation between the Marketing strategy and Organizational strategy 6 How Adidas has embraced eBusiness strategies in its Marketing 7 References 8 Bibliography 9 Introduction When one thinks about footwear, Adidas is perhaps one of the earliest to come up. This German footwear manufacturer is the leader in its industry in Europe and is rivaled...
10 Pages(2500 words)Essay
Adidas Marketing Communication
...Adidas Marketing Communication Research Methodology This study was aimed at determining the marketing communication strategies used by Adidas and theparticipants were the employees of the company and members of the public. The employees of Adidas were helpful in providing information about how the company formulates effective marketing communication strategies to ensure that they are the number one choice for consumers interested in sports equipment and apparel. The employees helped in the understanding of the internal operations of the company. The consumers provided information about their buying patterns of Adidas products. They also gave information about how they learnt about Adidas products. They provided information about... the...
6 Pages(1500 words)Research Paper
Adidas Company
...Adidas Company Analysis Adidas Company is a business that produces sports equipment and other sportswear. It offers its products through various branches across the continent. Its headquarters is in Herzogenaurach, Germany. Its resources are from a strong brand portfolio that establishes robust footprint retail. The company possesses a management team that skillfully uses the company’s resources to build a competitive advantage. They have a good corporate strategy in different places such as North America and markets in the overseas. Their products are diverse and come in varieties as offered in the web. They possess strong control over their channel of distribution. Their customers have strong competence to promote the company’s... ...
1 Pages(250 words)Assignment
Adidas Marketing Project design and write posters. Evaluative Comments The brand under focus was Adidas which is one of the world’s largest manufacturer of sports gear. The information gathered included more of the firm’s marketing operations and strategies that have seen its success till present. Under the 4 Ps, the paper looked into pricing, promotions, place and the product. It also touched a little bit on the other 4 Ps but not deeply (Benjou & Palmer, 2013). The work had several advantages which included more details about 4 Ps, good poster design and structure and thus easy to understand. Any marketing executive would be impressed by the quality of the poster as it was highly...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing strategy of Adidas for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us