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Marketing Dimensions of Population Growth - Assignment Example

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The assignment "Marketing Dimensions of Population Growth" focuses on the critical analysis of the major issues in marketing dimensions of population growth. Population growth is the increase in the number of people living within a given area at a certain period…
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Marketing Dimensions of Population Growth
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The scarcity of resources is the main cause of migration. Population growth leads to scarcity of resources or adds pressure to existing resources leading to migration. The rate of rural-urban migration is directly proportional to population growth. Population growth also lowers the per capita income of a country. This reduces the ability of the government to cater to the people. The pension scheme is one of the ways through which the government caters to its people. Population growth leads to low pension rates within a country. Similarly, population growth adds pressure to health facilities within a country leading to low-quality healthcare services within a country.

The availability of education depends on the capacity of educational facilities within a country and the number of students. An increase in population exerts pressure on existing facilities leading to poor quality education. A high population lowers the availability of education for a certain population. Due to the pressure exerted on income by population growth, people tend to increase their level of investment to diversify their income. Population growth, therefore, increases the level of investment in a country.

India and China are the most populous nations in the world. The two countries have also experienced the highest population growth rate within the last centuries. Although the population in these countries is evenly distributed, continuous population growth might have negative effects on the economy of these countries. The Indian and Chinese governments have responded to the population growth by introducing policies aimed at controlling population growth. According to the Indian population bureau, the Indian population might overtake the Chinese population within the next few decades. Although the two countries have the highest population in the world neither of them has a high population growth rate. Currently, the Indian population growth rate stands at 1.5% while the Chinese population growth rate stands at 0.6%. Unlike the Indian population, the Chinese population is evenly distributed within the country (Todaro, & Smith, 2009). Due to its enormous size, china is in a better position to accommodate the expected population growth.

China has adopted the one-child policy to control its population growth. Although the policy is effective in the long term, it has various obstacles. Currently, the number of children for every Chinese couple stands at 1.72 according to the 2006 census. The efforts made by the government to monitor the population growth of the country have greatly contributed to the policy.

The Indian government has no direct control over its population. The Indian government, however, influences its population to adopt smaller families. Currently, the Indian government is giving incentives to families to encourage them to have few numbers of children. This policy has not been as successful as the Chinese policy since people are unwilling to cooperate with the government’s direction (Todaro, & Smith, 2009). In addition, the government has not implemented the necessary legal framework to carry out a follow-up process to establish the response.

Rural-to-urban migration is a major form of migration in countries with growing populations. People migrate to urban areas with expectations of high income and good living standards. Young and educated people are the main migrants to urban areas. Migration involves taking risks and this indicates that people migrating to urban areas have to be less risk-aversive. Such people are entrepreneurs and job seekers.

People who migrate to urban areas are usually strong members of a given society. Migration from rural areas to urban areas hurts rural economies. Such migration lowers the availability of labor in rural areas leading to low production. Migration to urban areas reduces entrepreneurship and investment in rural areas leading to slow economic growth. Migration to urban areas forces the population that remains in rural areas to assume the roles and responsibilities of the migrating population. This factor contributes to the development of the remaining society.

Urban bias refers to unbalanced economic development resulting from influential groups or people living in urban areas. Urban bias results in underdevelopment in rural areas or areas of less interest. Although urban bias enhances the centralization of essential services leading to speedy economic growth, it causes underdevelopment in rural areas. Poor development of infrastructures in rural areas leads to low production and, this slows economic growth.

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