StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Dimensions of Population Growth - Assignment Example

Cite this document
Summary
The assignment "Marketing Dimensions of Population Growth" focuses on the critical analysis of the major issues in marketing dimensions of population growth. Population growth is the increase in the number of people living within a given area at a certain period…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Marketing Dimensions of Population Growth
Read Text Preview

Extract of sample "Marketing Dimensions of Population Growth"

The scarcity of resources is the main cause of migration. Population growth leads to scarcity of resources or adds pressure to existing resources leading to migration. The rate of rural-urban migration is directly proportional to population growth. Population growth also lowers the per capita income of a country. This reduces the ability of the government to cater to the people. The pension scheme is one of the ways through which the government caters to its people. Population growth leads to low pension rates within a country. Similarly, population growth adds pressure to health facilities within a country leading to low-quality healthcare services within a country.

The availability of education depends on the capacity of educational facilities within a country and the number of students. An increase in population exerts pressure on existing facilities leading to poor quality education. A high population lowers the availability of education for a certain population. Due to the pressure exerted on income by population growth, people tend to increase their level of investment to diversify their income. Population growth, therefore, increases the level of investment in a country.

India and China are the most populous nations in the world. The two countries have also experienced the highest population growth rate within the last centuries. Although the population in these countries is evenly distributed, continuous population growth might have negative effects on the economy of these countries. The Indian and Chinese governments have responded to the population growth by introducing policies aimed at controlling population growth. According to the Indian population bureau, the Indian population might overtake the Chinese population within the next few decades. Although the two countries have the highest population in the world neither of them has a high population growth rate. Currently, the Indian population growth rate stands at 1.5% while the Chinese population growth rate stands at 0.6%. Unlike the Indian population, the Chinese population is evenly distributed within the country (Todaro, & Smith, 2009). Due to its enormous size, china is in a better position to accommodate the expected population growth.

China has adopted the one-child policy to control its population growth. Although the policy is effective in the long term, it has various obstacles. Currently, the number of children for every Chinese couple stands at 1.72 according to the 2006 census. The efforts made by the government to monitor the population growth of the country have greatly contributed to the policy.

The Indian government has no direct control over its population. The Indian government, however, influences its population to adopt smaller families. Currently, the Indian government is giving incentives to families to encourage them to have few numbers of children. This policy has not been as successful as the Chinese policy since people are unwilling to cooperate with the government’s direction (Todaro, & Smith, 2009). In addition, the government has not implemented the necessary legal framework to carry out a follow-up process to establish the response.

Rural-to-urban migration is a major form of migration in countries with growing populations. People migrate to urban areas with expectations of high income and good living standards. Young and educated people are the main migrants to urban areas. Migration involves taking risks and this indicates that people migrating to urban areas have to be less risk-aversive. Such people are entrepreneurs and job seekers.

People who migrate to urban areas are usually strong members of a given society. Migration from rural areas to urban areas hurts rural economies. Such migration lowers the availability of labor in rural areas leading to low production. Migration to urban areas reduces entrepreneurship and investment in rural areas leading to slow economic growth. Migration to urban areas forces the population that remains in rural areas to assume the roles and responsibilities of the migrating population. This factor contributes to the development of the remaining society.

Urban bias refers to unbalanced economic development resulting from influential groups or people living in urban areas. Urban bias results in underdevelopment in rural areas or areas of less interest. Although urban bias enhances the centralization of essential services leading to speedy economic growth, it causes underdevelopment in rural areas. Poor development of infrastructures in rural areas leads to low production and, this slows economic growth.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Assignment Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1395908-assignment
(Marketing Assignment Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1395908-assignment.
“Marketing Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1395908-assignment.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Dimensions of Population Growth

IKEA Communications in Chinese Market

It has led to accelerating the growth and development of entire world economies and societies.... Trade and business activities are one of the most crucial areas that have experienced tremendous growth over the last two decades.... IKEA has been experiencing very high growth for the last ten years and it has been able to triple its overall revenue since 1999 (IKEA-d, 2009).... espite the high growth of the Chinese market and consumers' demand, IKEA has not been able to generate a significant amount of revenue from its Chinese and Asian markets....
11 Pages (2750 words) Essay

The various dimension of globalization

The economic dimensions of globalization are mostly linked with economic growth of global trade and finance, economic order and multinational corporations and how they affect the formation and functioning of the international economy.... ?? It means to explain that it is not one process but various processes that function at the same time and even haphazardly on different levels and in different dimensions.... Globalization affects world economies, political situations, ecological dimensions and cultural identities....
5 Pages (1250 words) Research Paper

Internationalization Process in Emerging Markets

There are usually various dimensions to the market entry which increases with the foreign entry modes, and the dimensions include resource commitment and order of market entry.... Internationalization is relatively a short-time marketing process which helps in the expansion of the organization on a large scale and exploration of the markets on a wide scale.... The internationalization process helps in development and applicability of the internationalization process theory to the several marketing operations (Conconi, Sapir, and Zanardi, 2013)....
7 Pages (1750 words) Coursework

What is Global Impacts of Marketing

In this regard, citizens are generally denied upward growth.... PDI draws on the level of equity and inequity among the population in a nation's society.... The Hofstede Model of Cultural dimensions can act as a useful guideline for determining the cultural differences in India and what can be done in the business organization to accommodate those differences.... Hofstede identified five cultural dimensions that are relevant for global marketing strategies....
15 Pages (3750 words) Essay

Short Paper: Market Potential Indicator

he rate of growth of a market puts in place several aspects.... The reasons for an increased growth rate or lack of it mean that a company has to consider whether to invest in the market or not.... growth rate is measured by the rate of GDP growth rate and the actual growth in the use of primary energy.... The market size is determined by the population of the individual country.... With respect to this issue, the population may be an urban population or a rural population....
4 Pages (1000 words) Essay

Marketing Across Cultures

Mexico is one of the two largest markets in Latin America and is a market that is characterized by high growth potential on one hand but a risky economic and political environment.... It has a population of 120 million, 78% of whom live in urban areas.... It is estimated that 10% of the population are wealthy and 45% of the population are poor.... It is considered that 45% of the population is middle class (US commercial service, 2014)....
8 Pages (2000 words) Assignment

International Marketing Management

Moreover, the purchasing power of the aging population is showing growth as evidential from the fact that about 60% of the holding of the UK is by the age group above the age of 50.... This work called "International Marketing Management" describes the chocolate in the global market focusing on the aging population of over 65 years.... The global market is showing a changing trend in the market due to the demographic factors, especially the aging population....
9 Pages (2250 words) Report

International Marketing Strategy of Harvey Nichols

The paper "International marketing Strategy of Harvey Nichols" is an outstanding example of a marketing case study.... The report is based on designing the international marketing strategy of Harvey Nichols for its business expansion.... The paper "International marketing Strategy of Harvey Nichols" is an outstanding example of a marketing case study.... The report is based on designing the international marketing strategy of Harvey Nichols for its business expansion....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us