Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

International Marketing Management - Report Example

Comments (0) Cite this document
This work called "International Marketing Management" describes the chocolate in the global market focusing on the aging population of over 65 years. From this work, it is clear about the effective ingredients of chocolate, a strong positive impact in the minds of the people, the standardization and adaptation of brands in various countries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
International Marketing Management
Read TextPreview

Extract of sample "International Marketing Management"

Download file to see previous pages The global market is showing a changing trend in the market due to the demographic factors, especially the aging population. It is observed that the trend of the market is focusing more on the people above the age group of 65 years. This is a long term change and a lasting trend which is taking place in both the developed as well as developing countries. This change is observed in several countries which include the United Kingdom, the United States of America, and others with an increasingly aging population. It is evident that in the past few years the life expectancy rate has increased to a considerable extent as compared to the 1970s by 5 hours a day. As per the observation of a researcher in the market of the US, it was reflected that the market for older people is becoming more as compared to the young generation. This swing in the generation demonstrates the changing trend of the market and also reflects the economic aspect. It is evident that the age group from 18-59 reflects a growing trend of 7% whereas the aging group of people had been forecasted to show an 81% growing trend from 2005 to 2030. Moreover, the purchasing power of the aging population is showing growth as evidential from the fact that about 60% of the holding of the UK is by the age group above the age of 50. Besides, the aging group demonstrates spending of approximately £200 billion per year. From the fact, it can be reflected that the opportunity for global manufacturing is more if the products are focused on the need of the older population (Active Age, 2012; Csirmaz, 2008).
This change in the trend of the age group over 65’s is because of the increasing life span of the individuals. The reason for the increase in life expectancy is because the older age group is becoming more health-conscious and has a considerable extent of savings for spending. Additionally, the intention of setting up a chocolate bar focusing on the aging population as a target market is appropriate because the growing demand of the people and the people being health conscious will help the chocolate to be launched successfully. As life expectancy is increasing and the consumers are more aware of their health, the dark chocolate will have high opportunities in the market of South America namely Brazil. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(International Marketing Management Report Example | Topics and Well Written Essays - 2250 words, n.d.)
International Marketing Management Report Example | Topics and Well Written Essays - 2250 words.
(International Marketing Management Report Example | Topics and Well Written Essays - 2250 Words)
International Marketing Management Report Example | Topics and Well Written Essays - 2250 Words.
“International Marketing Management Report Example | Topics and Well Written Essays - 2250 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Marketing Management

International Marketing Management

...International Marketing Management... International Marketing Management... Introduction: The purpose of this paper is to understand the trading simplex between United s and China, the country of choice for this paper.The idea is to define the scenario as it stands i.e. the historical facts and figures with regards to the trading activities between the two countries, and then try to identify the reasons that the said patterns have been ascertained. Research Process: The process followed for the creation of this research paper was simple; primarily the figures relevant to the trading activities were ascertained and subsequently secondary sources of literature review were perused in order to understand the reasons behind the said patterns. Most of...
11 Pages(2750 words)Research Paper

International marketing management

...International Marketing Management... International Marketing Management... Polaroid sunglasses to come back Polaroid Sunglasses to Come Back Polaroid sunglasses are a product of the Polaroid Corporation which is under the Italian company Safilo Group. The Polaroid stands for the polarization of celluloid. Polaroid Corporation has been making polarized sunglasses for about 70 years. They were the first to mass produce polarized lenses. They did not restrict their production to sunglasses but also to the production of camera lenses among others. Their success was brought about by the fact that wearing sunglasses was perceived by society to be cool. The sunglasses were attractive and effective when it came to blocking harmful rays and excess light...
3 Pages(750 words)Essay

International Marketing Management Assignment

...International Marketing Management... International Marketing Management... A: The main n objective of any business concern is making more profit. To make more profit a company should introduce their product to their customers. This process is known as marketing. Marketing is the main function of the business concern. Without marketing, any business concern can not reach its goal and not make profit. Actually marketing is a collection of activities that includes selling, advertising public relation, sales promotions, research, new product development, package design, merchandising, the provision of after sales service and exporting. The main function of the marketing is to finding the customer and stimulating them about the firm's product...
9 Pages(2250 words)Essay

International Marketing Management Coursework

...International Marketing Management... International Marketing Management... I1 I. How to view Globalization Globalization is the objective trend of economic development in the world today, featured by free flow and optimized allocation of capital, technology, information and service in the global context. It is the inevitable result of the development of productive forces and advances of science and technology, especially the revolution of information technology since the 1980s and 1990s. As a result, economic interdependence and interaction between countries are becoming ever stronger. In this massive tide of economic globalisation, no country can develop and prosper in isolation. China has learnt from her long history that isolation leads to ba...
30 Pages(7500 words)Coursework

International Marketing Management

...International Marketing Management... International Marketing Management... Marketing Management I have chosen Pakistan, a country in Asia, as my target marketplace. The total population of Pakistan is 166 million, out of which youngsters are 55 million. Initially for the launch of my product, I shall direct myself towards the capital city which is Islamabad and other main cities that are Karachi and Lahore (Pakistan People, 2006). Youth segment is that section of population that is between childhood and adulthood, but it also depends on the social, economic, cultural factors of a particular country (Cohan et al, 2002). The youth of Pakistan is always willing to try new items that come in the market. They are fond of eating ice cream and ice cre...
12 Pages(3000 words)Assignment

MSc International Marketing Management

...International Marketing Management... International Marketing Management... Marketing Management: Research Proposal Table of contents International Marketing Management: Research Proposal Research Background and Objectives 3 Research Questions 5 Research Design 5 Data Collection 5 Secondary Data 6 Primary Data 6 Introduction For the past few decades the developing and globalized competition has altered marketing from a mere departmental affair of running a business from the customer's viewpoint to a holistic management doctrine of companies, their suppliers and their mediators. Per se, it has turned into cutting-edge managerial approaches with a contact on all operations of the company and its networks. Two key current challenges justify except...
4 Pages(1000 words)Essay

International marketing management

...International Marketing Management... International Marketing Management... Summary There are many factors that influence the future and current economic sustainability and future growth of an industry. In the mobile industry the current status is very bright due to the introduction of new technologies which are opening doors for advertisers to finally realize full convergence to have one single medium channels which connects the marketing needs by making the telephone into a multimedia device which serves as a phone, computer and television all in the palm of your hand. This reports studies the mobile industry in order to analyzing the latest trends and the future of mobile advertising for the players in the telecommunication industry and all...
10 Pages(2500 words)Essay

International marketing management

...International Marketing Management... International Marketing Management... Introduction International Marketing is beset with problems that are radically different from domestic ones. While the ultimate objective is to entice customers but there are new factors of culture, language, religion and customs that need to be addressed both to attract customers and not to alienate them. Since firms go international in pursuits of competitive advantage, costs play a vital role and it has been established that in these proactive times when the media has taken new forms like the web, customer retention is far more easier than customer acquisition as the customer is no longer passive but is well informed as well as aware of his needs, values them greatly...
9 Pages(2250 words)Essay

MSc International Marketing Management

...Reading Header: International Marketing Management number: Lecturer: International Marketing Management Although marketing research has always been an integral part of traditional business activities, contemporary commercial operations have given it a more prominent status as company’s endeavours to enhance their market penetration. Similarly, companies that strife to maintain and augment their customer base rely on market research to keep abreast of the customer needs and wants through comprehensive market research. This has been illustrated by Drucker (1993) who argues that, "because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation." Chadwick...
16 Pages(4000 words)Essay

International marketing management

...International Marketing Management... International Marketing Management... Marketing Management Submitted by: XXXXXX XXXXXXXX Number: XXXXXXXX of XXXXXXXXX XXXXX XXXXXXX XXXXXXX Subject Code: XXXXXXXX Date of Submission: XX – XX – 2009 Number of Words: 5009 (Excluding Bibliography) Companies would benefit from using a multi – domestic [Polycentric] strategy in preference to a global marketing strategy [Anon]. Discuss Introduction: Every organisation is faced with a number of different decisions that it is required to make to enhance their business. It is a known fact that behind every successful business there is a strong and well planned strategy (Mintzberg,, 2002). Strategy plays a very essential role in every business and is the in som...
20 Pages(5000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Report on topic International Marketing Management for FREE!

Contact Us