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International Marketing Management - Report Example

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This work called "International Marketing Management" describes the chocolate in the global market focusing on the aging population of over 65 years. From this work, it is clear about the effective ingredients of chocolate, a strong positive impact in the minds of the people, the standardization and adaptation of brands in various countries…
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International Marketing Management
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Download file to see previous pages The global market is showing a changing trend in the market due to the demographic factors, especially the aging population. It is observed that the trend of the market is focusing more on the people above the age group of 65 years. This is a long term change and a lasting trend which is taking place in both the developed as well as developing countries. This change is observed in several countries which include the United Kingdom, the United States of America, and others with an increasingly aging population. It is evident that in the past few years the life expectancy rate has increased to a considerable extent as compared to the 1970s by 5 hours a day. As per the observation of a researcher in the market of the US, it was reflected that the market for older people is becoming more as compared to the young generation. This swing in the generation demonstrates the changing trend of the market and also reflects the economic aspect. It is evident that the age group from 18-59 reflects a growing trend of 7% whereas the aging group of people had been forecasted to show an 81% growing trend from 2005 to 2030. Moreover, the purchasing power of the aging population is showing growth as evidential from the fact that about 60% of the holding of the UK is by the age group above the age of 50. Besides, the aging group demonstrates spending of approximately £200 billion per year. From the fact, it can be reflected that the opportunity for global manufacturing is more if the products are focused on the need of the older population (Active Age, 2012; Csirmaz, 2008).
This change in the trend of the age group over 65’s is because of the increasing life span of the individuals. The reason for the increase in life expectancy is because the older age group is becoming more health-conscious and has a considerable extent of savings for spending. Additionally, the intention of setting up a chocolate bar focusing on the aging population as a target market is appropriate because the growing demand of the people and the people being health conscious will help the chocolate to be launched successfully. As life expectancy is increasing and the consumers are more aware of their health, the dark chocolate will have high opportunities in the market of South America namely Brazil. ...Download file to see next pagesRead More
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International Marketing Management Report Example | Topics and Well Written Essays - 2250 words. https://studentshare.org/marketing/1819259-international-marketing-management-impact-of-culture-and-other-macro-factors-on-advertising-as-well-as-insight-into-market-attractiveness-and-entry
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International Marketing Management Report Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/marketing/1819259-international-marketing-management-impact-of-culture-and-other-macro-factors-on-advertising-as-well-as-insight-into-market-attractiveness-and-entry.
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