Evolvution Stages of Globalization - Essay Example

Market Entry previously was an institutional arrangement. It included the products, human resources, technology, etc. to be rooted in the foreign market. When a firm decides to enter into a new market, the question that arises is the choice of mode of entering into the new market. The companies could not enter the markets directly. They had to choose their mode such as exporting, franchising, joint venture with the company of the host country, etc. There were certain internal, and external factors and changes in the laws and regulations on the entry modes due to which changes were seen in the market. These were the problems in the past about market entry modes (Tielmann, V., 2010, p. 1-2).

Q2: What methodology would be most useful in addressing your research problem or question? 

In this study, the problem areas involve the shifts in the market entry modes in the Gulf countries. It is essential to conduct a detailed study of the practical situations to find out appropriate results from the study. The process of churning out the results from the study is called research. The research methodologies are the tools that are used to derive results from the research study. The research study can be both scientific as well as systematic, for collecting valuable information on different topics. Research is the art of scientifically investigating the problem areas and collecting data for identifying the feedback and solutions for the same. It is a way of gathering support for the argument that has been put forward by the researcher. In any research, a framework of research methodology has to be prepared for the decision-making process. The purpose of selecting the right research methodology is to solve the research problem systematically. For conducting research, first, the right research tool or method has to be selected. Research can be qualitative and quantitative (Pannerselvam, 2004, p. 1-2).

In quantitative research a sample is selected to represent the population and a qualitative form of data collection is done, such as by distributing questionnaires or conducting interviews or surveys with the selected respondents. The respondents give their views on the questions asked of them or the questionnaire given. This feedback is collectively studied to analyze the solution to the problem areas and also the reaction of the population to the particular problem or issue. In this study, we are discussing the changes in the marketing entry strategies in Gulf countries. The study would also include the repercussions of such change, the positive side of such change as well as the barriers that stop many companies from investing in the Gulf countries. The research would also include the past strategies and the present scenario. These all factors can be better measured and studied through qualitative research methods (Kothari, 2008, p. 5).

Q3: Defend your choice of methodology. Discuss whether you would use a research design and approach similar to those you reviewed, or approach your problem differently and why?

The research method used previously was a qualitative form of research. It would be advisable to use a similar form of research design because along with the economic factors, there are other factors too such as the cultural, and behavioral factors which have to be analyzed to understand the market entry modes and gradual changes that have been taking place due to changes in the world economy. These are the qualitative factors and they cannot be defined in numbers.

The GDP and financial analysis can be done based on the statistics but the reasons behind the issues and problem areas can only be identified through surveys and conducting interviews by selecting respondents who would represent the opinion of the whole population. For this reason, the respondents for the research should be carefully selected. The respondents should be knowledgeable enough to depict the true scenario and have information regarding the past happenings and present situations and future projections related to the issues of market entry in Gulf countries, so the qualitative research method is appropriate for conducting research when the problem areas are related to changing modes of market entry in the middle-east or gulf countries.